HOW TO USE YOUR LOGO TO AMPLIFY YOUR BRAND IDENTITY?

While it would be easy to use your logo upfront as in a website, office door, or store signboard, there are other creative ways to brand your business model. Let us look at the top items that’ll boost your brand image and brand positioning.

Where to Use Your Logo Design

The brand logo can be used in many places and on many objects to develop a strong brand image for your business. These include:

Apparel

Your brand logo can be used in uniforms or brand accessories (caps, headbands, safety jackets, helmet) for your company workforce to wear such as a delivery person, technician, marketing, or sales team, etc.

Wherever your workforce comes into contact with the public, they'll be representing the brand and help in brand recall. For this though you'll need to have a strong brand culture so that it helps make an impression.

Storefront

The best way to use your logo for a retail service is to use its colors to create a theme for your shop or display center.

Buntings on roofs, entrances, signboards, coasters or napkins, etc. are good ways to display your banner and give a little something when they walk away from your store.

Merchandise

As mentioned before giving out freebies can help amplify your brand. You may want to give away promotional freebies to target customers at meet-up events. These can include accessories like caps, attires, mugs, and pens, etc.

Quality printing is key to great designs for merchandising products. Make sure the contact information is visible.

Banner

One of the most important attention-grabbing sales techniques in marketing is banners whether they are for online websites or on the street or outside stores and shopping malls.

For digital banners, consider animated banners where your logo is not the main focus but it should be on one of the frames visibly displayed with clear call-to-action.

For offline banners like street banners, standees, or billboards designs, the image used should be clear and attention-grabbing but just as big should be your logo on clean, black, white, or some solid color.

Website Design

In a world where you eat and breathe digital, you can't go without having a website, that too should have a logo, as that is the first sign of professionalism. It should be visibly placed on the left or at the center of the topmost navigation bar.

Create a free favicon out of your logo and add it to your website code so it is visible on the browser tab, displaying to users whenever they're browsing through your website or saving it as a bookmark.

Social Media

This goes without saying. Social media is the single most powerful channel where you can amplify your brand identity manifolds with less cost.

There are numerous channels and ways where you can get your logo listed. Use it in social network profile images, social cover design, create groups and add it there, use your logo in all images posted by your page, etc.

You can also get your logo animated and submit it to design websites like Behance, Deviant Art ,or similar websites.

The idea is to spread the word about your brand through your logo as far and wide as possible.

Remember, you don't have to restrict yourself to traditional ways of amplifying your brand identity with your company logo.

For example, have you considered using your logo as a marketing tool to hook customers? If your brand has a tagline, or uses a symbol that is funny or interesting, use it to make target buyers curious and interested to find out more about the brand.

This can be effective when your company is about to start operating in a new market or it is being launched. Using just the logo with a tagline in a teaser campaign can be a great weapon to grab the attention of potential customers. This can be done on social media platforms, TV ads, and even big printed banners.

Once the teaser campaigns succeed in attracting interest and curiosity - you can deploy full fledge marketing campaign designs.

Using the logo to transcend distance

Sometimes, using a brand logo on freebies given away at promotional events can help your brand reach out to potential customers and brand loyalists to think about your brand even when you don't have market reach.

While the web is there, you can also use the logo embossed and printed on small gift items given as freebies during public events, conferences, trade shows, or giveaways.

These items can serve the purpose of advertising very well. The effect can be far-reaching at a nominal cost. The items can include pens, hats, small bags, tote bags, mugs, and tees, etc. What this does is, it helps penetrate the market and test the water for the company, before the official launch of your company.

Breaking cultural barriers

Ever thought of a logo breaking cultural barriers?

If big brands like Coca Cola, Starbucks, Pepsi, McDonald's can do it so you can. If you're thinking of expanding your business to new territories where the language is a barrier. For example in countries like Spain, Brazil, or China. If this is true, then the first thing that you need to do is make your brand speak the language.

Consider redesigning your logo using the local language to appeal to your target customers.

Where does it all lead to?

The bottom line is you have to utilize the company logo design in every possible way to help customers relate to the brand easily. From printed merchandise to freebies and web based platforms, the logo should be used everywhere to represent your brand and it should be a powerful means for promotion and advertising too.

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*This post was originally published on Logo Design Guru.

Written by Raquel Addams