Retailing Service logos

What's in the name?

Some popular logo designs only comprise of a wordmark while others are chic enough to communicate the message through a symbol. However, a retail company cannot create a brand image without either of the two elements. Especially at the beginning stages of the business, it's impossible to start advertising with an incomplete message. When considering typefaces, be sure to overlook gimmicky fonts because that's what the customers would do - judge a funky logo as unprofessional.

Simple is good right? Not always

It's true a retail service brand identity cannot be too vivid but that doesn't mean it has to be extremely simple. If you are thinking the simple a retail service logo design, the better it can communicate an idea, then you're mistaken. A simple idea often misses the catch and hence appears generic. It is a general belief among the design fraternity that a simple design is limited to basic shapes and structures like squares, ovals, rectangles, circles and stars. In reality, a misdirected attempt to minimalism leads to simple, as in unfinished or crude designs. The simplicity of design graphics must not compromise the style and uniqueness of the brand. If it gets too simple, chances are that it might resemble dozens of other icons out there.

When it comes to differentiating a brand from its competitors, it can't have a simple logotype. Can you add your own flair to create a unique design? There's something you can do to add depth to a design. Let's find out.

Reversals for retail service logo

Keeping simplicity in mind, a design must be finalized in reversals. No, we are not referring to the mirror images and it does not necessarily have to be a negative. It is just one version of your logotype to make sure the design looks perfect against a dark background. Well, the idea is to make a design more versatile that can then be used in a broad spectrum. Moreover, solid one-color logos look amazing as watermarks. Sometimes, instead of white, a light shade can be used to make it look neutral. The idea of reversed logo design might seem confusing for someone who has never designed. The logo has to be delivered to the client in a color that goes against every background.

The wonders of color palette

Once the design concept is ready in reversed image, it's time to fill colors. And when it comes to utilizing the power of colors, there are two extremes. One division of the design fraternity is keen on representing emblems as wild art while the other half focuses on limiting the inherent psychological power of the color palette. The design must be ready in its basic form before you intend to unleash the power of color. Different combinations and contrasts can be extremely persuasive and communicate the message of warmth, coolness, complementarity, softness, brightness, darkness, and saturation.

The typeface speaks for your brand

Ok, you have an award-winning design in the bag. What's next? The baffling choice of font perhaps. Well a typeface should provide the context of the design while giving a clear picture of the services a retail business has to offer. If your emblem misses that, it's like a big investment in hot water. Nonetheless, choose a font that looks compatible alongside the symbol. In order to make the whole package look good, the font has to be chosen carefully. Usually a typeface with complementary shapes to match the design will go long way. A business with a more professional outlook like retail service requires a more formal looking font with caps and small caps.

Custom retail service logos

So you have an amazing idea for the branding of your business but you aren't able to pack it all together. You are in need of a professional design service provider that caters to retail service logos. Searching for design portfolios relevant to your industry is an option, in fact a good one. So, feast your eyes with a selection of top-notch logos for retail industry.