Real Estate & Realtor logos

What are Brand Symbols in Real Estate?

Brand symbols are visual representations of your company. In several mediums, such as digital applications, print marketing, merchandise, and giveaways, a brand symbol can serve as a substitute for your company's full name or logo, whether it is a literal interpretation of your name, an abstract representation of your company values, or simply an eye-catching visual design.

"Brand symbols" can also be called "brand marks" or sometimes just "symbols" if they are used with other brands.

Here are two examples of real estate logos to give you an idea. The ‘Quail Manor Apartments’ has a symbol of quail drawn in front of a house which symbolizes the company's mission of providing a peaceful and comfortable living community. Such icons can also work well in community logos.

The second logo, ‘Airline Land Investments LLC’, has two housing symbols drawn in blue and grey, closely presenting the company's trustworthiness and professionalism.

Importance of Symbols in Real Estate Logos

Even though symbols serve the primary function of helping identify a brand in a logo, they are capable of much more than that. Here is a closer look at how a logo can enhance your business or personal brand and why it's important to make one.

• Create a positive first impression.

First impressions last forever, and a good real estate logo is the perfect way to make a lasting one. With a unique and catchy design, it’s easier to catch your customers' attention and pique their interest. A logo and symbol are usually the first things your audience notices.

• Give you an edge over the competition.

An unforgettable real estate logo with a distinctive symbol should stand out in the sea of endless content and advertisements that many other property dealers use to target the audience. To achieve this goal, you need to analyze the branding of your competitors and figure out how you can differentiate yourself from them.

• Create a unique logo.

Having a distinctive and cohesive look helps to establish what your real estate business represents and how it is perceived by others. Your brand identity is the specific visual representation of your brand's messaging and is what makes it stand out from the rest. Create a unique logo using a symbol to serve as a foundation for future development. It should reflect the vision of the business.

• Develop a strategy for branding.

Branding your real estate company requires a strong brand strategy that defines your values and goals clearly. Consider the symbols as an integral part of marketing as they can be associated with your business for a long time. can be used across all marketing collateral to communicate your brand message.

Common Real Estate Businesses and Their Symbols

Here are some common symbols used in real estate logos:

1. House and Roof Symbols

This is the most common type of symbol in real estate branding. You can see them being used in realtor logos and mortgage firm logos too. They directly represent homes, which are central to residential real estate.

These symbols are immediately recognizable and indicate the company’s focus on residential properties. They help potential clients quickly identify the nature of the business. These symbols can be stylized in various ways to reflect different aspects of the business, from modern and sleek to traditional and cozy.

Companies who use these symbols:

• Residential real estate agencies
• Mortgage firms
• Home builders and developers

2. Key and Lock Symbols

Keys and locks are also common symbols used in real estate logos because they show security, ownership, and trust. Realtors who deal in the sale, renting, or management of homes and lands use such symbols. To the customers, it conveys the message that the person is reliable and capable of securing clients' investments and homes. These symbols imply a professional approach to real estate transactions, emphasizing safety and trustworthiness.

A key can also represent the culmination of a real estate transaction, i.e., handing over the keys to a new homeowner.

Companies who use these symbols:

• Real estate agencies dealing in sales, rentals, or property management
• Security-focused real estate firms
• Home builders and developers providing turnkey solutions

3. Skyline and Cityscape

Skylines and cityscape symbols are ideal for companies focusing on urban and commercial properties in the city like apartments, offices, government, and trade buildings. They represent growth, development, and a metropolitan lifestyle. You will also see such symbols in construction logos.

People who prefer to live in a thriving city community or start their business in a commercial area will find such symbols quite appealing. Although skylines present expensive properties, those who prefer to live in luxury settings will be interested in these real estate businesses.

Companies who use these symbols:

• Urban and commercial property real estate firms
• Construction companies
• Apartment and high-rise building developers

4. Tree and Leaf

As we all know the tree and leaf symbols show sustainability and an eco-friendly environment. Those real estate companies that deal in properties and housing societies that offer sustainable living will find such symbols to their liking. The properties can also be commercial ones built and developed with eco-friendliness in mind.

These symbols suggest that the company values eco-friendly practices and offers sustainable living options. Customers who prefer to live in green and nature-friendly environments will be attracted to such logos.

Companies who use these symbols:

• Eco-friendly and sustainable living-focused real estate companies
• Green housing societies and commercial properties

5. Sun and Mountain

Suns and mountain symbols are mostly used by real estate companies that promote developments and housing schemes near beaches and coastal areas offering beautiful and scenic spots as the sun and mountains combine to give such views. These symbols can also convey reliability and stability, important qualities in real estate.

Companies who use these symbols:

• Real estate companies promoting coastal or scenic developments
• Housing schemes near beaches and mountains

6. Arrows and Shapes

In real estate branding, particularly for mortgage companies, you will find such symbols being used in different designs. Arrows and shapes add to the appeal of logos and bring balance and symmetry to the logos. These symbols are also modern and minimalist, showcasing progress and financial security.

While they are common in financial logos, real estate companies also opt for geometric shapes or round ones, or arrows with buildings to make a strong visual impact.

Companies who use these symbols:

• Mortgage companies
• Real estate investment firms and companies

Tips for Effective Real Estate Branding

Now that we have covered the real estate logos and symbols let's discuss some other important points when it comes to real estate brand identity:

1. Competitor Analysis

An important aspect of real estate branding is studying what other brokers and companies are doing in the industry.

Through this research, you will gain insight into how to differentiate your business from the competition. Finding competitors is the first step in conducting a real estate competitor analysis. The best way to find them is through Google searches and by checking out sites such as Zillow, LinkedIn, or Facebook.

Next, determine the positioning of their brand. This is how they distinguish themselves in the real estate industry - by offering a unique offering or benefit.

2. Ensure Scalability

In today's digitized world, it is more than important to use symbols and logos that fit different screen sizes and can be easily recognized on mobile and desktops. To make sure that your real estate symbol retains its appearance, you need to consider its scalability. Think of how it can be featured on social media profiles for instance.

Facebook, Twitter, Reddit, Snapchat, Google ads, Pinterest, Instagram, and many others are renowned digital platforms, but all of these platforms have their distinctive characteristics. So be sure to choose symbols that can easily be understood and viewed on these platforms. You don’t necessarily have to adapt to each of these platforms but rather those where you are interested in branding.

Also adjust your logo accordingly so it can be used in other branding materials such as:

• Flyers/brochures
• Booklets
• Posters
• Signboards

3. Build a Website

A real estate website is a must-thing to have for new businesses and ventures looking to reach a greater audience and promote their services. The real estate branding is not different from this. You need to have a well-designed website that showcases brand values, services, property listing, and photographs, along with prices and buying methods i.e., installations, contact numbers, etc.

This way audiences from far out areas can reach out.

There is no need for your website to be flashy or fancy in order to accomplish its objectives. In case you are a seller's agent, you can simply highlight the properties you have listed and discuss the benefits of this service. You can add appointment booking and scheduling features to ensure convertible clients.

4. Take advantage of social media

Besides building websites, also take advantage of social media. A large number of prospective clients will search for you on social media platforms such as Facebook, Instagram, or Twitter. The last thing you would want is for them to pull up your competitor's website.

Get social once you have joined social media. Social media offers many wonderful opportunities for building your brand. The following are a few examples:

• Target your marketing efforts using paid social media ads
• Provide real estate-related answers to live Q&A sessions
• Promote your blog posts
• Provide video testimonials from satisfied clients
• Feature newly listed properties

Conclusion

Symbols play an important part in creating a brand identity for real estate businesses. Once you understand how they work to create recognition and awareness among potential clients, you can find it easier to use them in logo designs. Symbols like the roof, house and keys are popular in the real estate industry. Across digital and print platforms, they can be used on their own like a favicon or monogram for social media display pictures. By using catchy symbols to spread your message and voice you can establish a strong, trustworthy, and recognizable brand. We hope you find this guide helpful for designing real estate logos.