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Logo for a small divorce law firm
Kest Family Law, P.A.
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Contest Holder
kkest
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Last Logged in : 3482days16hrs ago |
Concepts Submitted
465 |
Guaranteed Prize
200
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Creative Brief
Logo for a small divorce law firm
Kest Family Law, P.A.
No
The company is a small law firm practicing strictly family law. Family law involves divorces, paternity, custody disputes, alimony, child support, and property distribution. The logo should convey confidence, compassion, expertise, and value. It should be conservative but fun, and simple but interesting. It should be more masculine than feminine, but this is only because the founding attorney is male, not because of the clients, who are equally split between males and females. Clients are invariably going through a difficult time, which is why an overly fun logo would not be appropriate but keeping things light is also important.
More information on the lead attorney can be found at linkedin.com/in/kristopherkest/en or Twitter @attorneykest.
Law
Logo Type
Abstract Mark
Cutting-edge
Traditional
Professional
Casual
I am a graduate of Tulane University in New Orleans and I like the Tulane colors (green, white, blue). Those colors are at this webiste: tulane.edu/news/style/colorpalette.cfm That link also has several other color options that fit with those primary colors. I am not opposed to a completely different color scheme, but I am admittedly biased in favor of the Tulane colors. But, surprise me with something cool and I'm willing to consider it! As far as the number of colors, I think probably 2 would be best, but I'm willing to consider more if the design is impressive enough and the extra colors are that important.
not sure
Any abstract element should be minimal, or at least should not be the primary focus of the logo. The name is more important. As between the words, "Kest" is the most important, "Family" is second most.
While I am not completely opposed to using the firm's initials (KFL), that is not necessarily what I am going for. The firm is not usually referred to by its initials. Also, and importantly, if the initials are used they must very clearly distinguish this firm from another firm in town that goes by the initials "KEL", i.e. there must be no risk of confusion between the two.
Thank you for your efforts!
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