Logo Design for B2B Industrial Product

Masculine
Modern
Professional
Casual

2

BACKGROUND:
CHALLENGE/CREATIVE OBJECTIVE: Develop a logo design for a B2B seller of industrial wipes. These wipes are used across a wide range of businesses – from hospitals to manufacturing to hospitality – and the mark should transcend industry. The logo design will be the cornerstone of future packaging design.

POSITIONING/BUSINESS OBJECTIVE: In a crowded field, the value proposition of this product is that it presents customers with a premium product at a minimum cost. The logo should support the business goal to position this product at the top of its class.

AUDIENCE/CUSTOMER: The customer is either a distributor or end-user of industrial wipes. They are mostly male, business-oriented, and searching for ways to 1) easily sell through the product (distributor) and 2) make running their business less expensive (end-user).

NOTE: The name, PRIMO™, was chosen to help accomplish the positioning objective and the disruptive style of the name conveys the company’s and the customers’ style.

NOTE: The triangle shape has continued to come up in internal conversations as
1) an illustration of the product positioning, “top of the pyramid,”
2) as an illustration of a mountain (to convey peak performance), and
3) as an exclamation point to replace the “I” in primo.

While we are not wedded to any of these concepts, we felt they were worth mentioning and somewhat differentiated in the competitive space.