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Happy Life
Happy Life
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Contest Holder
Interexcel
?
Last Logged in : 4654days6hrs ago |
Concepts Submitted
64 |
Guaranteed Prize
199
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries can be viewed by other designers.
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Live Project
Deciding
Project Finalized
Project: Happy Life
Industry:
Marketing Logo
Contest Launched:
Aug 03, 2011
Selected:
1
winning design from 64 concepts
Winning Design by:
meikayutiu
Close Date:
Aug 11, 2011
Creative Brief
Happy Life
Happy Life
SHARE EARN SMILE
Yes
Happy Life is a freshly formed South African network marketing business, founded by a group of successful network marketers with over 100 years collective experience and who all had a common goal which is to craft a brand-new innovative, network marketing generation, addressing common objections current network marketers experience and creating and maintaining an efficient environment for willing people with an entrepreneurial spirit to create wealth for themselves.
OBJECTIVES:
• To help people build a sustainable income.
• To create a profitable company with financial products.
• To design and maintain an organization who compensates individuals for referring our products.
• To ensure a more efficient network marketing machine which does away with the inefficient traditional network marketing systems.
VISION
Happy Life’s vision is to touch and improve willing people with an entrepreneurial spirit’s current financial status thereby enabling a happier way of living.
MISSION
Happy Life’s mission is:
• to grow a simple, profitable network marketing company,
• to create an environment for networkers with a culture of wealth and happiness,
• where people respect and value others,
• whilst synergizing (function together to produce a result not independently obtainable)
STRATEGY
Designed by network marketers for network markers, Happy Life’s strategy is to overturn the traditional network marketing referral rewards by paying our networkers more for their efforts and thereby setting a new standard in the industry.
KEYS TO OUR SUCCESS
• No joining, registration or administration fee
• Affordable, must have financial products for our niche market
• Monthly remuneration is based on a debit order system.
• Low risk, high profit
• Generous and unique compensation plan
• Bi-monthly payout
• Convenient, top of the range infrastructure
• Making use of the latest technology
• Experienced network marketers as team leaders
Marketing
Logo Type
Symbolic
Abstract Mark
Initials
Clean/Simple
Modern
Fun
Playful/Cartoonish
Predominantly lime green, however we are not sold out to that colour. Any colours which would signify “happiness”. Red might also work. The directors are in favour of a rainbow, so if you can design some of the choices with a rainbow, that would be great.
3
• We speak to the emotions of the targeted person.
• We like the Coke happiness advertising campaign,
• Please could you design a couple of clean and simple logos and a couple of semi-busy logos.
Our target market is predominantly the following people:
• Someone who can afford his monthly remuneration, however has trouble making ends meet.
• Someone who receives an average salary between R10 000 – R30 000 per month.
• Someone who understands what a debit order means or how to use a debit card. So he needs to have a bank account.
• Someone with an entrepreneurial spirit, but not necessarily own their own small business.
• Someone between the ages of 35-55. This falls mostly into the Generation X category and partly into the Baby Boomers generation.
• Someone with either people skills or internet knowledge or both.
• Someone who’s looking for a residual income.
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