Defending Virginia Property Crimes

Comments

• June 20, 2014 4:26 AM
   sergiulazin
   
  Inichols, please check private messages. Top right corner
  
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• June 19, 2014 3:17 PM
   lnichols
    Project Holder
  #77 to be more clear take book number #77 and replace the image with the picture from #59
  
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• June 19, 2014 3:15 PM
   lnichols
    Project Holder
  #77 After intense discussion by all the various people involved in this project we would really like to see the picture from #59 swapped out with the image from #77. Basically, we love the grey and the font ect. from #77 but people like the image with the security camera from #59 better. Can you do that?
  
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• June 18, 2014 11:34 PM
   lnichols
    Project Holder
  #68 can you put the author's names in the lower left corner on top of one another?
  
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• June 18, 2014 11:33 PM
   lnichols
    Project Holder
  #70 Way to go! I like the color and text and picture for #70 but I like the title and author's names and their orientation for #61. Can you take the title bar and pin strip and title and author's names from #61 and put it on the design and color and picture of #70 with the title on the top?
  
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• June 17, 2014 10:33 PM
   lnichols
    Project Holder
  Everyone. Some common critiques that I am sending out over and over again: 1) We are looking for a strong but conservative and professional font/layout for the title and authors' names. See the uploaded examples as good examples. 2) Images should not be cliche (handcuffs, gavels, jail bars) 3) Custom images created from stock photos are preferable over simply taking a rectangular image and plopping it down onto the front cover. Make a composite from several photos, cut out and image, do a full bleed image on the front cover, use filters and layers to make the stock photo unique. These are examples of things that set submission images apart. 4) Avoid images that are scary, sexy, or too intense. Masked burglars breaking into a house, burglars with guns, bullet holes or blood. ect. Our audience are the people who have been charged with these crimes and we want to reassure them that we can help rather than scare them...they are already scared. 5) Absolutely no text or bar codes or images on the back cover. Everything on the back cover must be such that I can add on the image and text layers on top without ruining the look of the back cover. 6) I prefer textures backgrounds over monochromatic backgrounds (see the three book covers that we uploaded as examples).
  
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• June 17, 2014 10:23 PM
   lnichols
    Project Holder
  #54, #55, #56 Gun wielding masked burglars and slash marks and bullets holes are a bit too intense. Remember our audience are the people being arrested for these crimes.
  
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• June 17, 2014 10:20 PM
   lnichols
    Project Holder
  #12 I like the font and layout of the text you chose and I like that you have a full bleed image on the cover rather than a rectangular stock photo inserted into the cover. I just don't see the connection between the image and the book title. Try a similar layout with some different images. I think if you could nail the image you would have a very strong submission.
  
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• June 17, 2014 10:17 PM
   lnichols
    Project Holder
  #10 I know I made a comment about the leather texture in a comment on another submission you did. I like the texture you used on this draft much better. I think you image usage is some of the best we are seeing but the text font and layout is holding you back. Take a look at the book covers we uploaded for an idea of the fonts and layouts that we liked for our previous mycroburst projects.
  
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• June 17, 2014 10:13 PM
   lnichols
    Project Holder
  #30 - the background color is better that some of your other versions for this submission but we are not wild about the layout or style for the title and author. We tend to prefer a more conservative font/layout (see the three book examples we included with our bid). I know I said that we liked the leather texture for the background but something a little more subtle and more similar to leather bound book cover would be better.
  
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• June 17, 2014 10:10 PM
   lnichols
    Project Holder
  #51 - I like that you have created an image from the stock photo rather than just plugging in a rectangular stock photo for the cover image. However, the colors are too bold and the I don't like the title font/design. Try altering the colors and title and please submit some other ideas.
  
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• June 17, 2014 10:08 PM
   lnichols
    Project Holder
  #43 please remove all the text and photo and bar codes ect. from the back cover. Submission with anything other than background will not be selected. It would be a shame, since its a good submission otherwise.
  
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• June 17, 2014 10:06 PM
   lnichols
    Project Holder
  #48 could you do a couple version of this. 1) Try making the title font a little bit smaller or less bolded. 2) Try a version with the picture on the upper half of the front cover (rather than on the lower half) and the title and authors bellow the picture. 3) Try a background cover other than green - this version currently looks too similar to our Drug Crime Defense Manual.
  
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• June 17, 2014 10:03 PM
   lnichols
    Project Holder
  Everyone, remember the back cover it to be blank. Please do not submit drafts with pictures or text on the back cover.
  
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• June 14, 2014 10:51 PM
   lnichols
    Project Holder
  Everyone, try to stay away from the generic criminal law pics: gavels, handcuffs, jail bars. ect.
  
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• June 14, 2014 10:48 PM
   lnichols
    Project Holder
  #42 I like the font and the pic but the color choice is a bit intense.
  
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• June 09, 2014 5:50 PM
   lnichols
    Project Holder
  EVERYONE: Remember, that this design is for the front, spine and backcover just like in the examples we included with this project. We will NOT select any entry that does not include front and back cover.
  
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• June 09, 2014 5:47 PM
   lnichols
    Project Holder
  #6 I like the book title font, color and justification. Good job on using multiple colors and fonts effectively and professionally.
  
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• June 09, 2014 5:46 PM
   lnichols
    Project Holder
  #4, #5 the major difference between this stock image and the image in #20 (which we really liked)is that the image in #4 & #5 seems to be a young lady showing a good amount of thigh in a very mini skirt and the picture seems to have a slightly sexy under current and it is hard to tell what she is doing. We really don't want this be at all racy.
  
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• June 09, 2014 5:41 PM
   lnichols
    Project Holder
  #10 - I really like the creativity of having the guy stealing our book. It adds a nice light hardheartedness to it that prevents it from being too dark. The biggest down side, is that we are trying to present an image of a very successful high profile law firm and this might be a little bit too much humor to match the "elite professional" image we try to foster. Improving the execution of the font, color choices, background and most importantly the use of this cleaver image may pop-up the level of professionalism of the design. An extremely well executed and professional design could compensate for the levity in the image and strike a lovely balance.
  
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• June 09, 2014 5:37 PM
   lnichols
    Project Holder
  #2, #10, #7, #18 I like that you are not just using monochromatic backgrounds. This adds a layer of professionalism to the design and gives us something for the back cover that doesn't interfere with the ability to add photos and text to the back cover. I really like the faux leather texture on #10 and the opaque brick wall in #7.
  
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• June 09, 2014 5:34 PM
   lnichols
    Project Holder
  #20 The stock photo really embodies our typical client: "affluent female shop lifter" and it is not overly scary or negative or over done like the handcuffs or judge's gavel themes. We are not wild about the use the stock photo though. It seems like there is a lot you could do besides just using a monochromatic background and all one fonts size. But you have one of the better stock photo choices so far. You may also want to experiment with the idea of tweaking the stock image to appear as if it was the image on a security camera monitor (red dot, time stamp, grainy image ect.) Don't feel obligated to do this, just a thought.
  
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• June 09, 2014 5:29 PM
   lnichols
    Project Holder
  #14 I like the design but its too much "scare tactic". Something that is VERY over done in the criminal defense industry.
  
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• June 09, 2014 5:28 PM
   lnichols
    Project Holder
  #13, #15, #17 are all a little to obvious...like the car keys and glass of alcohol for a DUI book. Unless you can turn that stock image into something AMAZING we are not likely going to choose a layout that centers around a stock image of a pair of handcuffs. It also is a bit too much scare tactic.
  
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• June 06, 2014 3:21 PM
   lnichols
    Project Holder
  #1 is more unique and less obvious than the typical handcuffs and scales of justice motifs which is something I really like. The authors' names are a bit too small and the title too to lesser degree.
  
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