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business logo for "Catapult Team"

Catapult Team

Contest Holder caroline ?

Last Logged in : 4706days8hrs ago

Concepts Submitted

62

Prize Money
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: business logo for "Catapult Team"
Industry: Consulting Logo
Contest Launched: Jan 16, 2012
Selected: 1 winning design from 62 concepts
Winning Design by: fawwaz
Close Date: Feb 04, 2012


business logo for "Catapult Team" - Consulting


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Creative Brief


business logo for "Catapult Team"

Catapult Team

No

Catapult Team is a coaching company that provides college consulting, law school consulting, and life coaching services. We cater to U.S. and international clients -- primarily from Asia and certain parts of Europe.

Catapult Team helps students from all over the world maximize their chances of admission and empowers them to succeed in top American colleges and life beyond.

We are a coaching company, not a test preparation company. We maximize a student’s potential through intensive one-on-one counseling, providing rigorous feedback, evaluating options, and giving tailored advice regarding applications and the college experience, and the law school application process. We also work with individuals seeking to live their lives meaningfully or with a strong direction, or professionals seeking a career change. We are not certified clinical therapists -- this program is designed to connect you with a highly intelligent, experienced, and compassionate sounding board to guide you through your decisionmaking. This one-on-one program depends on personal chemistry and is not for everyone.

Our philosophy centers on respect for individual circumstances—the dual conviction that every story, when correctly framed, can be powerful and that every individual, when coached correctly, can pursue a deliberate path through life and succeed in college and beyond. To that end, we respect every client’s individual personality and value system, acknowledge their strengths and weaknesses, and work within those constraints to maximize their potential through an approach that is compatible with their individuality and essence.

Consulting

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Cutting-Edge
Sophisticated
Corporate
Serious

not sure

If there is a way to invoke the image of a catapult -- but only tastefully -- that could be interesting and integrate the theme. One idea has been to use the "C" and the "T" in Catapult Team -- which together can look like a catapult -- but there may be others, and we are in no way wedded to this idea.

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Discussion


Comments

  • February 04, 2012 10:18 PM
    caroline caroline
      Project Holder
    Thank you so much, everyone, for your designs. We really appreciated your work, all of which was very creative, and many of which encapsulated what we had discussed. In the end, we chose one that somehow resonated with us the most. Thank you for your time and effort.

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  • January 18, 2012 10:01 PM
    caroline caroline
      Project Holder
    Just a quick note for everyone, since we've had the same question about at least a couple of the drafts. One thing that the creative brief did not mention was the concept of movement. We chose the name "Catapult Team" in part because the word "catapult" suggests energy, movement -- the slinging of someone/something towards a goal. We suspect it's difficult to make something both (1) corporate / sophisticated AND (2) energetic / suggestive of motion, but if there is a way to make it work, it would be really great. Thanks!

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