Social media auditing services
Is your social media under-performing? You can never know unless you do a thorough audit. Our expert social media audit team can help you uncover what’s holding you back and show you exactly how to win online. We analyze your content quality, study publishing data, and identify gaps. With precision insights and expert diagnosis, we identify wasted efforts and fix them fast.
Join us and get:
- Platform-by-platform analysis
- Content quality benchmarks
- Customer journey information
- A brand-focused approach
- A step-by-step plan for growth
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What is a Social Media Audit?
A social media audit is an investigation into your social media content and its performance. Powered by latest data analysis, industry expertise, and brand-focused goals, we diagnose the gaps in your social media strategy and suggest you the way ahead. With a strong social media audit activity going on, businesses gain access to high-quality data that removes the guesswork from all planning.
Now you can streamline your efforts and invest your resources with more care. Create content that shines, post when it matters, and engage when everyone’s up and listening. Turn your underperforming social media account into a powerful growth machine — starting today!
How it Works
Take a peek into our highly results-driven social media audit process and request yours today.
Step 1
Tell us about your goals
Step 2
We begin the audit
Step 3
Analyze and identify gaps
Step 4
Report with suggestions
Step 5
Enjoy return on investment
Personalized Social Media Audit for your Brand
It’s so easy to lose your brand voice trying to fit into what the data is telling you: what to say, what not to say, when to say, and how to say it… it can all become too machine-like. Bring the human touch back into the conversation with a brand-focused social media audit.
We don’t just analyze trends and your performance, we look through the lens of your target audience, fans, brand voice and goals to find niche areas where you naturally shine. TikTok might like content that’s short-form — but we study your consumer data to learn that your audience loves to hear you talk for hours! And that’s how we form our strategy — your brand voice always calling the shots!
What We Cover During a Social Media Audit
Performance Metrics
We analyze engagement rates, impressions, and follower growth to assess how your content resonates with your audience. Discover which posts drive results and where your efforts fall short to fine-tune your strategy for maximum impact.
Content Quality
Our social media audit benefits include a deep look at your content. We analyze if it aligns with your brand voice and delivers value. We also evaluate consistency, creativity, and relevance to ensure your storytelling is effective, and drives authentic engagement.
Audience Insights
Understand your audience like never before. From loyal Facebook communities to thriving threads on Reddit, We dive into demographics, interests, and behaviors, ensuring your content speaks directly to the right people at the right time.
Competitor Benchmarking
How do you stack up? Our expert social media audit compares your social media performance against top competitors, revealing where they excel and how you can outperform them with sharper and smarter strategies, campaigns, and positioning.
Paid Ad Performance
Maximize your ad spend with actionable insights. With our social media audit report guiding your efforts, you can now invest more strategically and drive better ROI. No more wasted budgets, only precise ad targeting and measurable growth!
Platform Optimization
A thorough social media audit of all the platforms you use helps you discover strengths and uniqueness of each. Diving into demographics, behaviors, and interests, we guide you toward platform-specific strategies that help you make the most of social media — from TikTok to Tumblr.
Case Studies
See our work in action. These clients have scaled up and achieved their business goals with our strategic approach. Are you next?
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What’s Included in the Social Media Audit Pricing Plan
- Research for individual platforms
- Competitor and industry analysis
- Social media audit and evaluation
- Strategic recommendations
- Reporting and deliverables
- Dedicated social media specialist
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Creative DirectorGoal-Focused Social Media Content Audit Services
Your business growth means the world to us! All of our social media audit services are built around your business goals. Whether you are looking for a short-term contract or something more regular, small budget or large — you get the full fledged social media service agency treatment.
Now you can sit back and relax; just reap the revenue that you aimed for.
Frequently Asked Questions
It truly depends on the social media audit service agency you’ve partnered with. Some common deliverables include:
- Audience analysis
- Performance data
- Competitor assessment,
- And industry benchmarking, etc.
But as a digital marketing and branding expertise duo, we bring a lot more extra to the table. In addition to all this in our social media audit, we also provide you with branding analysis, custom KPIs, social listening reports, brand consistency check, and several other premium inclusions.
The result is a final audit report that gives you insight others may have missed. Make the most of it and request for a social media audit today.
It depends on how many platforms you’re auditing and the number of competitors you’re dealing with. But overall, a healthy social media audit typically takes at least a few weeks from the initial meeting to the final presentation. During this time, as your social media marketing agency Zillion Designs takes a deep dive into your numbers and identifies what’s working, what’s not, and the way forward.
Next, a team prepares a comprehensive report to help us develop recommended strategies. The collaborative environment ensures ideas are fully cooked before they are implemented. Talk to our experts to learn more.
The five steps to a strong social media audit checklist include:
- Defining goals and setting clear objectives.
- Evaluating platforms and profiles
- Reviewing content strategy and performance
- Analyze audience and community management
- Study competitors and industry trends
At the end of this exhaustive social media audit exercise, our team delivers you a comprehensive report suggesting the right way to move forward. You can combine our social media audit services with our social content creation solutions and maximize the impact of all this work. Talk to our experts to figure out your options.
Common questions regarding social media content audit include:
- Which of my posts are the most popular and why?
- Are posts driving traffic to my website?
- Which content is generating the most engagement?
- What time is my audience the most engaged and active?
- How often should I post on each platform?
And many more.
While these queries are essential, it’s important to focus on custom metrics because what works for one brand might not work for another. The same content creators post slightly different contents from YouTube Shorts to TikTok videos — that’s because they understand platform algorithms subtleties and invest there. With our strong social media audit services, now you can do the same. Spot opportunities others are missing and seize the day!
Annual social media audits are the most popular way for most brands but we recommend bi-annual or quarterly social media audit activities for the most keen grip on things. Social media is a highly flexible and fluid space. Things change overnight and if you aren’t on top of the curve, you can easily fall behind.
With strong social media audit services every six months, you achieve a more controlled handle on things. It becomes easy to spot gaps before they turn into voids and campaign pivots can be taken in real time. However, if you are tapping into a new market, merging with another brand, or taking a new content direction, a social media audit ensures consistent alignment as you step into the future.