Why Presentation Matters in Food & Catering Logo Designs
There are very few businesses where presentation matters as much as in the food business. Chefs and culinary artists spend years to not only perfect the taste and textures of their signature dishes but a lot of thought also goes into how to present each element on the plate perfectly. Graphic designers follow this same philosophy when designing food or restaurant logos. Acute care is invested in the whole process to ensure the best of the food business shines through in the food logo design.
Food logos most commonly follow the combination style format – mixing a representative icon along with the brand name (and tagline). Most bar or catering service logo designs, etc., follow this standard. However, wordmarks are the norm if you are designing for a high-end Italian restaurant logo, Indian restaurant logo, Japanese restaurant logo, Mexican restaurant logo, Mediterranean restaurant logo, or even a seafood logo where the menu is more exclusive than the regular fish and chips.
Wordmarks lend any design a more sophisticated and contemporary feel. Therefore, anyone looking for a modern logo design or something more elegant naturally looks towards wordmarks or lettermark logos. But instead of following any trend, a smart designer will look at the business/brand and think of ways to make it look more appealing and distinguishing.
For example, while restaurant logo samples mostly look for deeper shades and elegant fonts, bakery and patisserie logos unanimously favor pastel shades and unimposing, personalized, hand-lettered types. For bar logo designs or beverage logo collections, the emphasis is once again on what kind of bar it is, the kind of clientele it attracts, the area it’s located in, its unique vibe, and its signature drinks. But when you are thinking of a catering service logo or a fast food restaurant logo, combination style logos emerge as dominant.
All of these design considerations can be quite overwhelming or even confusing for a novice designer or even for the food business owner. And it’s understandable. Designing for the food industry is a challenging task. It demands perfection in every stroke and every letter. Luckily, our professional graphic artists are more than up for this demanding task. Just take a look around at our chef logo portfolio for example and you’ll see the variety, diversity, and perfection in each design.
Whether you are looking for an exclusive wine and spirit shop logo, a few Chinese restaurant logo samples, or want us to create an authentic Thai restaurant logo up from scratch, we can get you your designs delivered. All you need to do is launch the logo design contest and write a creative art brief detailing what you are looking for such as ideal grill and BBQ logo ideas. Following your art brief and the comments you leave on potential designs, our skilled designers will start producing original designs for your restaurant logo ideas. You can also launch a design contest to create other food-related logo designs such as agriculture and farm logos, popcorn logos, food truck logos, and so much more.
At Zillion Designs, we also offer your extensive branding solutions including marketing collateral designs for your new eatery, as well as business card designs, web design service, and so much more.