Agriculture is one of the biggest and most lucrative businesses around the world. However, if you are not smart about branding your company, you will lose out to your competitors. On the other hand, if you invest time, money and effort in branding essentials like logo design, packaging, marketing material then your products will go a long way both in terms of attracting new customers and bringing in more profit. Now even though it would be best if you left the logo design to experts, you must at least know about the three most vital elements that go into it.
First, the color of your agriculture logo should follow the industry trend and is what will make all the elements come together. Though two of the most commonly used colors are green and brown, many creative thinkers and designers have also started to use shades of blue and orange because both of these colors represent safety and vitality. Many different hues of green are used to show freshness, health and organic food, while brown, which is also the color of soil, signifies reliability and growth. You will also see many agricultural logos with mixed shades of yellow as it denotes warmth. The colors you are using in your logo will set the mood and message that you want to communicate to your customers so carefully consider which you pick out.
The next important feature which will play a driving role in the logo of your company is the symbol. As someone who wants to brand his agriculture or farming business, you have a wide variety of choices that you can pick from. For example, while you can use crops, tractors, grain, fruits and vegetables in your agriculture logo; images of farm houses, cows, hens and other farm animals would be ideal for the farming industry. However, don’t limit yourself to these symbols as there are many others which you can use as long as they translate into what your business is all about.
Finally, the font that you are using to display the name, initials or slogan of your brand is also crucial when it comes to your overall design. Though the style or font type that you use shouldn't be too curly or mixed up, you can perk it up by using something unique. Remember, because your logo will be printed on small marketing materials such as stationary, business cards, and brochures or flyers the font must be readable and clear no matter how small the size.
Great logos can only be created by creative designers who think outside the box and here is where you will find plenty of them. Even if you are just looking for some inspiration, browse through our agriculture categories and you’ll find out just what we can do to make your company shine.