While a logo design for a business is targeted towards its consumers and profitability, community and government logos are more into trust-building than any other thing. A community logo or a government logo needs to bring people together, transform crowds into believers, and encourage members to strive towards a common goal.
When a government body or a community uses a visual mark like a company logo design to symbolize itself, it’s actually trying to brand its message. The purpose is to translate that message into something visual, touchable, and noteworthy that people can rally behind.
Designing a community or association logo can be trickier than you think. More than anything, you have to make sure that the design you choose looks extremely put together, professional, and is absolutely flawless. There is no room for errors when you are designing for a cause. The reason being, your community logo design is reflecting the environment, philosophy, and seriousness of your objective. The perfect your logo design, the more serious people will take your cause and invest in it.
Depending on the sub-categories within the community and government realm, your logo design can be as objective or as personal as you want it to be. For example, if you are running a political organization, your political logo design should definitely take a clear side on important agendas. However, for a utility company logo, you need to remain objective and focused on the service you are providing. The same stands true for service providers such as assisted living centers. While these are not exactly government bodies or community causes, assisted living centers provide a service that benefits everyone – regardless of political or community affiliations. Therefore, an assisted living logo needs to be an objective representation of the business. However, make absolutely sure that your assisted living logo design fulfills the important criteria of being a humanized logo design. You need to show care, empathy, service, and compassion through such a logo.
Some community-centered causes include business associations where owners of local businesses join hands to serve the area in a more streamlined and efficient way. Some of these associations include apartment complex associations, local business associations, business park associations, and similar others. For all such ventures, the perfect logo design will be a combination of business acumen and human touch. For example, while your apartment building association logo can showcase your brand name with a sophisticated feel, perhaps softer colors and a gentle and inclusive tagline will make the logo more people-centric.
If you are a business owner or a community leader who wants to give their project the much-needed visual character, consider starting a logo design contest here and now. With the help of our skilled and professional graphic designers, the idea in your head will materialize in design in no time. Following your design brief to the T and adding some creative touches of their own, our designers are fully capable of taking a vague idea and turning it into a striking piece of visual design. To see some examples, check out our community and government logo portfolio right now.
In addition to logo design contests, we also offer stationery designs, website design services, brochure designs, and many other options so you can start your branding on the right note.