Strong Coffee Marketing Logo

Strong Coffee

No

Strong Coffee is a trendsetting digital marketing agency. Where our competitors keep their skills and knowledge close to their chest, we prefer an open, honest a knowledge-sharing approach. Our commitment to openness, honesty and knowledge-sharing has helped us differentiate ourselves in the digital marketing landscape, and it has helped us become a leader in this medium in our province. This is the the major pillar of our new brand, and one we're hoping to convey with our new logo design.

We are working on developing a complete brand for Strong Coffee, remaining a BOLD presence in the marketplace, but also showing our approachable and inspirational traits. With a new logo, we want to convey to consumers that we are leaders as well as educators in the digital marketing industry. We also want to be approachable while remaining professional. We want to be the go-to digital agency in Canada. We want to change the landscape by being the first digital agency that is completely transparent about its processes and shines light on the digital marketing shadow.

We wish to expand on the idea of Marketing-Based Educational Transparency, where we understand and employ the power of digital marketing and its ability to convert and transform, while passing this on to our clients giving them the ability to continue to walk down and understand the path we have presented to them. Our brand identity will position us as educators instead of sellers. Experts, but humble, open and honest.

Creative Direction

Creatively, we would like our brand to remain conversational, educational and understandable. We speak to our audiences in a clear and direct manner in order to limit industry jargon and make the consumers feel comfortable and respected.

The new Strong Coffee logo should represent the elements aforementioned, in a rich, vibrant and fun way. We wish to be seen as honest, professional educators of the digital marketing trade. This is something our competitors don't do. We extend to you the freedom to experiment with all colours and designs, keeping in mind that we plan to stand out professionally on the web and potentially in print. We provide consumers with the digital kick-start required to give them the ability to further their business practices, and we hope to portray this with our tagline, “Bold Marketing”, however we are open to new suggestions as well. We want to stay away from the typical “coffee art”, consisting of coffee cups, coffee stains and beans etc. or at a minimum stay away from obvious depictions of them. We are open to subtle icon connections to our business name, though. We would like to branch out to new and exciting ideas. We need a strong font, likely sans serif. We also need a standalone element that can be used solo or in conjunction with the brand name text.

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