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Square Mile Photo - Logo Design

Square Mile Photo

Contest Holder jimmarshall87 ?

Last Logged in : 5049days21hrs ago

Concepts Submitted

142

Prize Money
155
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project: Square Mile Photo - Logo Design
Industry: Photography Logo
Contest Launched: Jan 21, 2011
Selected: 1 winning design from 142 concepts
Winning Design by: Studio10
Close Date: Jan 28, 2011


Square Mile Photo - Logo Design - Photography


Awarded as a winner
Project Report    

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#82

#72


Creative Brief


Square Mile Photo - Logo Design

Square Mile Photo

No

This will be an online store selling stunning photos of the City of London ("The Square Mile" is how London residents refer to the City). The photos are taken by people who live, breathe and work in the city and capture the essence of this amazing city.

Our target market is city professionals and businesses who want to buy high quality, framed photographs for their homes or offices.

Photography

Logo Type
Logo Type

Abstract Mark
Abstract Mark


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Local/Neighborhood

Predominantly white background please.

2

I have played around a bit with a font called Suede that I like (http://www.dafont.com/suede.font) - but please don't restrict your designs to this. It should give you an idea of the general style I have in mind. I quite like the "flickr blue" colour which I think conveys some of the attributes above. Again, this is guidance though - do your own thing.

Please avoid obvious icons like cameras, photos etc. This needs to be edgy.

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Discussion


Comments

  • January 28, 2011 5:18 AM
    Studio10 Studio10
     
    @Deshwal Not to be mean but you just copied my design completely. #142 the skyline is exactly the same as mine. That's not ethical. Regards, Studio10.

    Like Icon 0   DislikeIcon 0
  • January 26, 2011 5:44 AM
    jimmarshall87 jimmarshall87
      Project Holder
    Keep them coming guys, in general I prefer the non-filled city sky line - just the plain line is fine. My feeling is the line should be the same colour as the word Photo. Let's get some good colour combinations coming now, I want to see loads of different combos.

    Like Icon 0   DislikeIcon 0
  • January 25, 2011 8:45 AM
    jimmarshall87 jimmarshall87
      Project Holder
    @gemadha #72 very nice gemadha, can you remove the TM and try in some different colour combinations, would be good to see an iteration with the Suede font. Can you confirm to me via personal message that the skyline image is royalty free?

    Like Icon 0   DislikeIcon 0
  • January 25, 2011 1:43 AM
    jimmarshall87 jimmarshall87
      Project Holder
    @studio10 #58 now winning, nice tidy up of mine. I think you need a little more breathing space between the line and the text plus lets deveop that further with some different text colour schemes - non flickr.

    Like Icon 0   DislikeIcon 0
  • January 24, 2011 3:20 PM
    jimmarshall87 jimmarshall87
      Project Holder
    For my own take on the city skyline, check the file I uploaded. I'm sure you can do better, this is the sort of thing I am after.

    Like Icon 0   DislikeIcon 0
  • January 24, 2011 11:45 AM
    jimmarshall87 jimmarshall87
      Project Holder
    @cutecindy #56 - good skyline - though still not sure this is a London skyline - seems generic. As per previous comment, the skyline would look much better as a single black line - i.e. no black fill. Also please uncapitalise the leading letters.

    Like Icon 0   DislikeIcon 0
  • January 24, 2011 9:47 AM
    jimmarshall87 jimmarshall87
      Project Holder
    @studio10 - on the skyline again, I think a single line would look better than the current "filled" black option - thereby preserving the white background.

    Like Icon 0   DislikeIcon 0
  • January 24, 2011 8:09 AM
    jimmarshall87 jimmarshall87
      Project Holder
    Good job on the Skyline @studio10 - would prefer an actual London skyline rather than generic and can you make it above the text only, not below (yours is mirrored I think)

    Like Icon 0   DislikeIcon 0
  • January 24, 2011 8:07 AM
    jimmarshall87 jimmarshall87
      Project Holder
    Some feedback I provided via private message to one of you - copied here: In general, all of the logos there are present are not edgy/funky enough. If I was to give you some direction, I would say that these are a bit "corporate" - this brand needs to funkier and more differentiated. Some ideas on doing this: 1 - use a distressed frame and a background colour 2 - add some texture underneath the text - city themed - black and white photo of some bricks, rainy streets, etc 3 - try the skyline idea that I mention in the comments that nobody has done yet - e.g. http://www.clker.com/cliparts/3/4/a/7/11970910131162109456rgesthuizen_City_skyline.svg.med.png

    Like Icon 0   DislikeIcon 0
  • January 23, 2011 4:54 PM
    jimmarshall87 jimmarshall87
      Project Holder
    @cutecindy #44 #45 lower case leading letters please, but your best yet! keep going

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  • January 23, 2011 1:18 PM
    jimmarshall87 jimmarshall87
      Project Holder
    @cutecindy - getting better, but don't like the font. the abstract icon is better though. Anyone going to attempt the skyline idea for me?

    Like Icon 0   DislikeIcon 0
  • January 23, 2011 6:43 AM
    jimmarshall87 jimmarshall87
      Project Holder
    @EJDesign drop the 's' of the end of photos - square mile photo is the name

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  • January 23, 2011 4:58 AM
    jimmarshall87 jimmarshall87
      Project Holder
    @studio10 keep the colour schemes coming - think 'edgy' Also, I've uploaded one I came up with myself a while back - might provide some further inspiration. @gedma #27 your best yet. Can someone try the skyline idea I mentioned in a previous comment?

    Like Icon 0   DislikeIcon 0
  • January 22, 2011 4:51 PM
    jimmarshall87 jimmarshall87
      Project Holder
    @studio10 #15 is awesome and now leading Would be interesting to see some other colour combos in order to develop this idea further Keep them coming....!

    Like Icon 0   DislikeIcon 0
  • January 22, 2011 5:42 AM
    jimmarshall87 jimmarshall87
      Project Holder
    Good effort so far everyone. I would say @Studio10 and @gemadha are leading the charge so far - why? I like the fonts used - @gemadha's colours look great and I actually think I prefer the font that gemadha has used too. @echoplex #3 and #1 this is worth developing, I think the text may need to be proportionally larger. Prefer the font in #3 Perhaps you could develop the matrix so that it somehow resembles the skyline. Just an idea. Another idea - a simple horizontal line of the London skyline with the text worked in underneath - would be interesting to see? Keep them coming, message me if you would like some further feedback

    Like Icon 0   DislikeIcon 0
  • January 21, 2011 5:41 AM
    jimmarshall87 jimmarshall87
      Project Holder
    One other thing I missed from the brief - lower case letters please on the business name.

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