Rebranding Exercise

Numi Financial

No

Previously know as Futura Card Services, Fusion Card Solutions is prepaid card solution provider. With this new name comes an entirely new reinvented and reinvigorated company. The prepaid space is filled with companies with unimpressionable corporate identity, lack in focus and vision, coupled with generic products/services. Futura Card Services was just another fish in the same sea. However with our new direction, Numi Financial, we see ourselves as a challenger to that sea of sameness. We want to be the breath of fresh air that will catalyze a new movement in the prepaid card space. We want to be the Virgin Atlantics, Ubers (Car Service), Ace Hotels, Amazon.coms, and Teslas of the prepaid card space - THE DISRUPTERS. Where we cannot compete against a Chase Liquid Prepaid Card (www.chase.com/liquid) or American Express Prepaid Card (www.americanexpress.com/prepaid) in spending/resources, however we can compete in marketing acumen and unique brand/card design and user experiences.

The name Numi resonated with us because it is a play on the latin word Nummi - which is an ancient currency. This is the business we are in, the exchange of currency or money through our Debit Cards.

We like the idea that we are taking something old and making it modern. This is a characteristic of a "challenger brand". It also adds to the fact that we have been around for awhile and are experts in our field.

-We bring solutions to our B2B clients that solve a business problem - not just marketing, finance, or operational issues. We bring custom best in class end-to-end solutions making their businesses smarter, more efficient, and cost efficient.

-To the end consumer (B2C - a new frontier for us), our card designs are like nothing they have ever seen. We bring card designs that are like any other cards in their wallet. (modern design, artists illustrations, etc.) We think of the card that someone keeps in their wallet as a badge, almost a status symbol. In the prepaid card space, we challenge the bigger brands by giving our card holders unique designs that are conversation pieces. (e.g. a card that looks like a cassette tape, a walkman, or some unique graphic design that would pique the interest of the design community)

We also want the corporate identity to be fun, modern, forward thinking, and innovative. The brand needs to have a personality and a soul. We want to inject a surge of coolness tot he category and appeal to the taste-makers, hipsters, trend setters.

Financial Services