New company logo: Gryffon

Comments

• August 05, 2011 9:01 AM
   SiteAdmin
   
  Contest is extended for revisions.
  
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• August 02, 2011 7:11 PM
   Fabien
    Project Holder
  We are impressed by the quality of the draft since yesterday but we ought to inform all participants that we have now set our mind to 1 particular designer concept and it is unlikely that we will change. So for respect of your work and the consideration for the time that you all have invested we advise you to "stand by" until further notice. I would also like to take the opportunity to apologize for not answering to several designers who asked me feed back. Due to limited time I had to provide direction to the favorite concept so that it could be developed 100%.
  
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• August 02, 2011 3:19 AM
   Fabien
    Project Holder
  Thanks to all the participating designers, the concept is taking shape and we are very excited about the final result. We are now starting to have a clear idea of what “specificities” we want our logo to have. With 2 days to go, this will ensure that designers save their time and energy for better result. Specific: Preference to “Uncolored” Griffon showing by contrast on a 2 blue ocean like color (1 dark, 1 clear) background. Using thin line for the animal outlines or to give it perspective. The background is of spherical style. But not with hard edges and closed as it make the logo look like a knight “blazon”. We want an open “environment” for the Griffon to “stand out” from, with slight outline effect like on concept # 73 & #82 so it renders the whole concept more dynamic. “Lighting” effect among 1 of the 2 background color is encouraged. We have not yet decided on a particular “griffon” drawing (proposed draft) yet but the closest that we can relate to is the provided reference in term of: Form & Poise (and the physical attributes. So the head is one of an eagle) We have not yet chosen if the griffon shall be “flat” or with “perspective”. But at the moment the preference goes for “perspective”. We propose 3 directions for further Griffon’s representation: Inspire from the Singha beer uploaded logo, or Stay in the same style as the initial griffon reference itself, or We have also uploaded a very interesting concept developed by an independent designer. It is a very modern drawing with potential for development for a bold designer. The animal is compact, fluid and offer an element of perspective. Down point is that the “eagle” head is not recognized by people… The body lacks character. It needs biffing up, with claws for instance… And perhaps the wing needs a little touch up. This last logo being so modern, it is perhaps not necessary to incorporate it in a 2 color background. Perhaps the 2 color code can be used to draw the animal itself. A bit more freedom there..
  
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• August 01, 2011 11:42 PM
   designXtreme
   
  Hi PH, Are you still looking at getting a Lion's face rather than a griffon which has a bird's face? Thanks,
  
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• August 01, 2011 4:20 AM
   Fabien
    Project Holder
  #84 & 82 is opening the way to the 2 (or 3) colors system that we want, although we think more about 2 contrasted shades of the same color (I.e: blue). The "contrasted" uncolored griffon is also very interesting. It makes the animal "light" and gives an impression of volume to the logo that is really good. Only "down" point is that it is made with the griffon that we have provided. We would still prefer to have our unique drawing for the animal. But overall this concept is on target with what we are looking for.
  
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• August 01, 2011 4:06 AM
   Fabien
    Project Holder
  I would like to thank all designers who have contributed to the project so far. This would not have evolved so much without everyone contribution. The concept is starting to take shape and those last days have been very productive. But also very challenging as we are trying to give you the best feed back so you can use your talents to the best result.
  
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• July 30, 2011 8:03 PM
   Fabien
    Project Holder
  #62. Good work there too. This is a good attempt to re-styled the griffon and make it more modern.
  
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• July 30, 2011 7:59 PM
   Fabien
    Project Holder
  #73 Great work there. Good colors and typo. Modern effect. There is some energy in this draft. We are not fixed on the particular drawing and sphere effect with the wings. But altogether this draft is showing the coherence and the character that we are seeking. I hope this comment help everyone. Keep going.
  
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• July 30, 2011 5:40 AM
   Fabien
    Project Holder
  After some consideration we think that a much more modern and refined version of our Logo creature is more suited for our image. The griffon has always been associated with chivalry but we do not want to associate our company with this historical image or style. 2 documents have been uploaded in the project and I am not sure if designers can access to them. The image are the old and New logo of a multinational company that works in Oil & gas. Check out: http://exprogroup.com/ Or rather google: "Expro" and look for "images". You will surely find what logos I am referring at. Logo #1: Old "chivalry" style lion. Logo #2: Very refined corporate logo carrying a strong identity. This is the sort of style that we are seeking for our company logo. (But as a whole animal)
  
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• July 30, 2011 5:24 AM
   Fabien
    Project Holder
  #35 so far it is the favorite design. Typo & color is on the right track. The griffon has a "younger" look and has some character associated with it. Good work on the wings showing some dynamic. But we need a design that is be more modern & more refined.
  
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• July 29, 2011 6:41 PM
   designXtreme
   
  Thanks a lot Fabien, Appreciate the feedback. Will have something soon.
  
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• July 29, 2011 4:51 AM
   Fabien
    Project Holder
  Thank you all for the quick submission we appreciate your enthusiasm for our projects. We have been thinking about the logo for a while and have also hired designers. Our expectation are high as we think there is great potential with our logo's inspiration subject. So don't mind the low rating for now it will certainly improve as days go by. We would prefer a 1 to 3 color combination for the logo as opposed to back/grey/white combination that look impersonal and not lively. The logo shall display the 3 specific attributes of the "griffon": lion, wing and feather on the front legs. It is possible to replace the eagle head by a lion head as it brings more character to the logo.
  
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