National Coalition for Marine Conservation - new organization name and logo
Wild Oceans
Contest Holder
pgromen
?
Last Logged in : 4806days6hrs ago |
Concepts Submitted
828 |
Guaranteed Prize
1000
|
Winner(s) | A Logo, Monogram, or Icon |
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Live Project
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Deciding
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Project Finalized
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Creative Brief
National Coalition for Marine Conservation - new organization name and logo
Wild Oceans
for the future of fishing
Yes
We are transitioning our organization, “National Coalition for Marine Conservation” to “Wild Oceans.” Our new logo should represent symbolically all our organization stands for. Founded in 1973, our organization has a rich history working exclusively to conserve ocean fish. Wild Oceans better reflects our goal of keeping the oceans wild to preserve fishing opportunities for the future, a future that should favor the individual angler and small-scale commercial fisherman over industrial-scale exploitation and wholesale “farming” of the sea. Wild Oceans also provides a clearer statement of our mission to be a catalyst for change in national fishery policy, from a narrow single-species focus on yields to fisheries to an ecosystem-based approach that reflects our expanding circle of concern for all marine life. In our efforts to conserve the ocean’s top predators - the big tunas, marlins and sharks - we have evolved our conservation programs to include protecting the prey fish like menhaden, herring, sardine and squid that are crucial to the survival of a wide range of predatory fish, marine mammals and seabirds. See our organization web page for more background (www.savethefish.org).
Environment
Symbolic
Abstract Mark
Character
Cutting-Edge
Unique/Creative
Clean/Simple
Outdoors/Natural
We would like to avoid spot colors, such as Pantone colors, that do not translate well into process colors (CYMK). Most of the printing we do is on a 4-color digital press. We gravitate toward ocean-related colors, such as blue, green, aqua, teal, etc. that are in our current logo (see www.savethefish.org) but we are open to creativity here. Logo will likely be used in T-shirts and stationary so it should translate well into black and white.
not sure
Logo will be used in stationary and press releases and should be legible and recognizable at a small-size (approximately 1 inch square). Each element of the final product should be able to stand alone once the new brand is well established. The graphic, like a Nike swoosh, should be ID-able down the road. The Text “Wild Oceans” should also be able to be used in different applications without the graphic, and vice versa.
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