Midwest Express branding

Wenzl's Midwest Express Rx

Contest Holder swenzl ?

Last Logged in : 4609days15hrs ago

Concepts Submitted

261

Guaranteed Prize
400
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Midwest Express branding
Contest Launched: Jun 14, 2012
Selected: 1 winning design from 261 concepts
Winning Design by: benben
Close Date: Jul 01, 2012


Midwest Express branding - Pharmacy/Pharmaceuticals


Awarded as a winner
Project Report    

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Creative Brief


Midwest Express branding

Wenzl's Midwest Express Rx

Pharmacy and Home Care Experts

Yes

Community Retail Pharmacy is our main business, but over the past several years we have extensively diversified (and continue to expand) into new products and service lines and our existing signage does not reflect this. We are a traditional Pharmacy, but also sell Home Medical Equipment and Supplies and offer Respiratory Services (Oxygen etc). We are rebranding ourselfs to reflect both the Pharmacy AND our Home Care division. We do have a large gift department, but will be separately branding this under "Simply Sunflower Gifts" and will be starting a contest for this logo as well. Both signs will be on the exterior of our building. Our existing website is www.wenzldrug.com. To see more pictures and see the spot where the logo needs to fit on the exterior of our building, please see our Picasa Web album at: https://picasaweb.google.com/108981572050704776794/WenzlDrugPictures?authuser=0&feat=directlink

Pharmacy/Pharmaceuticals

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Industry Oriented
Local/Neighborhood
Serious

Not sure

not sure

Please use the "R" in ExpRess and place the "X" under it for the "RX" Prescription symbol. Use a different color for the "RX" to make it stand out. Please de-emphasize the "Wenzl's". We are wanting to brand the "Midwest Express" mostly. The design needs to work without the "Wenzl's" on it as well.

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