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Phone Habits

It's not just a phone. It's your freedom.

Yes

What is Phone Habits’ essential purpose or mission? And what is its B.H.A.G. (Big Hairy Audacious Goal)?
Phone Habits essential purpose is to become an Authority Website/Blog that provides valuable information/content/review to help deepen the connections, increase the enjoyment, as well as, improve the productivity of our daily digital and mobile phone lives.

It is also used to drive traffic, build a list and a relationship with that list so that they can begin to know, like and trust me.

BHAG: To become the world’s largest cutting edge, online Authority at improving people’s daily lives and connections, “At Arm’s Length” through articles written by specialists in their field of communication (mobile social media/video/marketing/production) using mobile and digital phones. Articles written by communication specialists would be shared with their list thru social media and email in order to drive traffic and encourage engagement and interaction on the website.



What are the fundamental beliefs, principles, or values that stand the test of time and guide Phone Habits?

BELIEFS

Phone Habits believes that the information age is in full flight and that almost every individual is habitually and sub-consciously using their phones/mobile device in many different ways:
* deepen connections with family, friends and business partners around the world,more
often.
* communicating and influencing larger groups of people thru social mobile media,
photographs and videos.
* mobile advertising and purchases continue to increase at a rapid rate as people have their
eyes staring at the mobile screen more often, while outdoor media advertising and
television ad’s are ignored simultaneously.
* 2013 is the first year more mobile devices are connected to the internet than desktops and
than there are people living on planet earth.
* with the decrease and blow up of many corporations in the US, the outsourcing of daily
jobs/tasks out of the country thru the internet and the increase in the number of computers
and machines, the home based business arena will continue to be a better option.
* Even though with all of the above being true, the consumer at the end of the phone
more than ever will control what comes “inbound” and person to person, one on one
relationships will become more important than ever.

PRINCIPLES

* Delivering for Followers, Clients and Partners
To earn the continued loyalty of our customers by consistently demonstrating why we are
the first choice for information, quality, service, value and innovation.
* Attracting and retaining competent, creative and highly motivated writers and partners.
* Lead By Example
* We love what we do - helping people connect better, one person at a time
* When we are profitable, find a charity so we can give back thru social entrepreneur model
* Open to related Tips or Guest Columns from those that have the inside scoop on a story or
topic we have covered.

VALUES

* Customers First - We are customer-centric, passionate about personal service
* Integrity - We expect honesty and trustworthiness 100% of the time
* Respect - We care about each other, our customers and business partners
* Core Spirit - Our entrepreneurial spirit makes getting things done, productive and fun
* High Performance - Excellence is available; nothing else will do


What is the “ONE” thing that makes Phone Habits unique? How do you differentiate it from your key competitors?

* “Make Money” - Business Opportunity.......Get Paid Residual Income....every time someone pays a phone (mobile,home,small business,VoIP) bill.

In which category or niche is Phone Habits first, or would like to be first?

* With the Mobile Revolution at the tipping point in 2013, Phone Habits wants to expand its
reach and influence thru helping/hooking up people’s daily business and personal mobile
phone tips. (social media/video/apps/marketing)


If Phone Habits could own “ONE” exclusive word in its clients’ minds, what would it be? Why?

* LIFESTYLE - The information and content provided by the editor/writers at Phone Habits
helps me create and improve LIFESTYLE. It improves my Lifestyle thru helping
me deepen my /connections/relationships and things I am passionate about. Phone
Habits also helps me save and/or make money with related services and
opportunities.


What solutions does Phone Habits deliver? What expectations does it fulfill? Please elaborate.

*Improve Mobile Life - access to many communication experts (who are hopefully going to
write articles for Phone Habits). They are experts in Social Media, Video,
Mobile Apps and Mobile Marketing.


Name up to four key competitors. What are their individual strengths and weaknesses? Please supply their web site addresses if you know them.

This would depend on the keyword and my ranking for the Keyword that week.
When talking about my BHAG it would be these sites:
* www.techcrunch.com
* www.technorati.com
* www.brighthand.com
* www.phonescoop.com
The first two are the big boys/gold standards with millions of monthly visitors.
Strengths - they have expert writers writing for their site with a large reach and engagement.
Weaknesses would be that they don’t offer individual help in saving or making money with
the phone services (mobile, VoIP and Video) that people use everyday.

Who are your typical clients? What are their primary needs and concerns? What are they absolutely tired of or frustrated by?

* Primary needs are to save money on phone service that they will pay monthly, most
likely for the rest of their life, as well as establish an additional stream of residual income.
Also how do I reach and communicate with more people?
How do I use Social Media and Videos on my Mobile Phone?
What are the Top 10 Mobile Apps for Personal and Business use?


What compelling words or attributes would you use to describe Phone Habits? Please rank the top six in order of importance and please elaborate on the #1 attribute.

* Communication Experts - Phone habits provides information and service with mobile,
digital and video phone technology. Phone Habits also provides
information in connecting with social media and cutting edge technologies.
* Helping People -with Limitless and cutting edge Connections (Social Media/ Mobile Apps)
* Save Money - on hardware and/or monthly phone bills
* Make Money - Business Opportunity - create an additional stream of income
* Creating Lifestyle - with Residual Income
* Fun Community


What words would your clients typically use to describe Phone Habits’ style and/or personality?

* Phone Habits is a new blog that is going to become an Authority site. Since it is new,
the words used to describe its style and personality haven’t taken shape yet.
* For sure sincere, honest and heartfelt will definitely be part of the style
* Fun and edgy

Please provide a list of the top five or so taglines you’ve created internally in an attempt to brand your company. Please supply a brief rationale for these expressions.

* your lifestyle...connected
* making better connections
* we’re so connected
* where you’re connected
* life’s better connected
* our connections are money
* lifestyle connected
* opportunity in your hand
* life. wealth. connected.
* phone. wealth. freedom.

People are going to pay a phone bill every month until the end...in fact when most people pass, their mobile/cell phone will be within 9 feet of them. If people leave their house and they are 10 mile away, most will turn around and go back to get it.
People are connecting with their friends, family, business leads, business partners many hours throughout the day, almost everyday. Mobile marketing is getting right in front of peoples eyes, where they are at. Thru:

Texting,e-mail, Facebook, Twitter, Tumblr,Instagram etc......people make their connections their way.
Phone Habits wants to make those better.

Communications and Media