Logo for a Structural Engineering Firm

Lucence Consulting Engineers

Contest Holder warrenklucas ?

Last Logged in : 3197days11hrs ago

Concepts Submitted

641

Guaranteed Prize

350

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Logo for a Structural Engineering ...

Industry: Engineering Logo

Contest Launched: Oct 28, 2015

Selected: 1 winning design from 641 concepts

Winning Design by: nesgraphix

Close Date: Nov 13, 2015

Concept #618

Awarded as a winner

#618

#592

#584

#583

#619

#419

#534

#109

#124

#99

#556

#555

#533

#496

#495

#493

#491

#474

#473

#467

#436

#407

#405

#362

#279

#118

#104

#101

#61

Creative Brief

Project name

Logo for a Structural Engineering Firm

Design Text

Lucence Consulting Engineers

Tagline

Innovation - Safety - Quality

Include this tagline in my logo.

Yes

Describe who/what this design is about

"Lucence" is a rare noun form of the adjective lucent, meaning glowing or illuminating. This illumination occurs when the light of correct concepts and principle are applied to solve a problem. The illumination of creative thought and ideas. A few suggestions to get things started include representations (simple) of buildings under construction, light bulbs, sun, light, efficiency, simplicity. I will make the contest public so feedback (# stars) is visible to all. I hope this does not impede creativity and result in premature convergence on a concept or a narrow range of concepts. I will likely give "5 stars" to best of several very different concepts to keep the juices flowing.

My feedback system will be the following - 0 stars: try something else; 1 star: some potential; 2 stars: more potential; 3 stars: good start, can be improved with feedback, which I will provide; 4 stars: very appealing, minor feedback to improve; 5 stars: a top candidate among 5 which may change based on the current design pool.

Would be great to include the tagline, but I understand it could clutter an otherwise great design. I suggest including it and providing an alternative without it if you believe it clutters. I any event, the tagline provides additional messages I would like to convey.

Overall, an ideal logo would not too detailed such that it cannot be easily recognized seen from a distance and yet be attractive up close, with the potential for color gradations. This is the second try with a contest for this logo. I am working 1-to-1 with the winning designer for the last contest to refine a design, but I feel like I may have converged too quickly. I am learning more about directing creative efforts, so I will refrain from suggesting a specific starting point more than I have already offered.

Good Luck!

Industry type

Engineering

What kind of design are you looking for?

Symbolic

Abstract Mark

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Modern
Cutting-edge
Professional
High Tech

What colors would you like?

orange, green, red , blue, white, yellow all work, but this is just a start.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Sans-serif fonts are much preferred. Do not be afraid to mix All Caps, Title caps, and variable size. Mixed fonts are fine, but no more than 2.

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Discussion

Comments

October 30, 2015 4:13 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 30, 2015 4:10 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 30, 2015 4:09 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 30, 2015 4:09 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 30, 2015 4:09 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 30, 2015 4:08 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 30, 2015 4:08 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 30, 2015 4:08 AM
warrenklucas
Project Holder

Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

1 0
October 28, 2015 6:51 AM
warrenklucas
Project Holder

Designers, I find the font and its size progression very appealing for Design #3. Thank you! Warren

1 0
October 28, 2015 6:44 AM
warrenklucas
Project Holder

Designers, Please be sure to review the Design Brief I provided for the contest. It has important information that will lead to a winning design! Thank you! Warren

1 0
October 28, 2015 6:37 AM
warrenklucas
Project Holder

Designers, I very much appreciate the designs that provide "B&W" and "Logo on Black" versions. Please continue this because it will help to have a versatile logo. Thank you! Warren

1 0
October 28, 2015 6:34 AM
warrenklucas
Project Holder

Designers, The "swoosh" is a feature I would like to minimize. It is seen as a fad by some and will likely become quickly out dated. Does not hurt to try it out, but try to make things work with out it! Thank you! Warren

1 0
October 28, 2015 6:32 AM
warrenklucas
Project Holder

Designers, The use of the progressive fonts sizes for "Lucence", "Consulting Engineers", and "Innovation Safety Quality" is very attractive. Definitely a feature to consider as the contest moves ahead. Thank you! Warren

1 0
October 28, 2015 6:27 AM
warrenklucas
Project Holder

Designers, The use of LCE in the logo is interesting. I wonder if it might infringe on the use others have made of it. A quick search on Google revealed many companies using LCE in their logos. Not bad to try a few of these, but lets try to move in other directions. "Lucence" is my focus, because that is more meaningful and unique. I would rather have a more interesting and eye-catching graphic than just LCE. Thank you! Warren

1 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 618	$ 350

Logo for a Structural Engineering Firm

Concept #618

Creative Brief

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