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Logo and Stationary for a BUSINESS DEVELOPMENT COMPANY

"The Business Development Group"

Contest Holder mitiha ?

Last Logged in : 3440days12hrs ago

 		Concepts Submitted

59

 Guaranteed Prize
199
 Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized

Project: Logo and Stationary for a BUSINES ...
Industry: Business Opportunities Logo
Contest Launched: Apr 30, 2014
Selected: 1 winning design from 59 concepts
Winning Design by: irdiya
Close Date: May 16, 2014

Logo and Stationary for a BUSINESS DEVELOPMENT COMPANY - Business Opportunities

Concept #48

Awarded as a winner
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Creative Brief

Logo and Stationary for a BUSINESS DEVELOPMENT COMPANY

"The Business Development Group"

No

BRIEF: THE BUSINESS DEVELOPMENT GROUP (BDG)
CLIENT PROFILE
BDG is a Start-up Company that provides clients with the coaching and insights to develop and/or increase their existing businesses, through personal development and innovative marketing concepts, we link the insights with sales teams, thus maximizing the efficiency of resources (time, human, money) for optimal revenues.
The operations are on-site and online: It can be done via online based work as an overseas outsourcing company, or we can work on-site in the region, we’re starting in Mexico however we forecast a fast expansion nationwide and internationally.
INDUSTRY
- Business Opportunities
- Consulting
AIMS AND OBJECTIVES
The main aims and objectives of the project are as follows:
1. LOGO:
We will have 2 elements: The name and a logo.
a) The name: "The Business Development Group"
• In the proposal show it on all caps and as-is, so we can choose.
b) Logo design:
Here we´re still not sure on whether use the initials BDG + the whole name "The Business Development Group",
Or create an abstract object or symbol + the name "The Business Development Group"
2. IMAGE
• Penetrate the business development/consulting community market with this new brand
• Show that BDG is a serious company that can be trusted and will deliver the results
• Although the previous point, we want also to be seen as an innovative, vanguard business
• Make the business look like a professional organization, projecting confidence, security as well as innovation
• Increase trust in the eyes of potential customers and clients.

TARGET AUDIENCE
The demographics of the target audience are as follows:
• Male females, both genders are targets
• 22 – 65 years of age
• Geographic: US, Mexico, Latina America
• Business community, Investors, Entrepreneurs, account, sales, marketing managers, marketing-sales directors
• University degree, MBA's

DELIVERABLES
We need to receive the following:
• Print-ready logo artwork files: EPS and AI
• Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD
• Logo usage guidelines: PDF
• Business-card design (double-sided) print-ready and also editing files: PDF, EPS and AI
• Any font licenses and font files that may be used to complete the project

Business Opportunities

Masculine
Modern
Sophisticated
Professional

- Blue: Sincerity, confidence, integrity - Orange: Innovation, creativity, thinking, ideas - Grey: Authority, security, stability Could be using all, 2, or maybe just 1

not sure

First impressions have high impact, so in terms of the business card, it has to be something that's out of the box.
The card is used to present ourselves to another party or prospect, but it also has to have a high impact message, either by an image or a phrase that comes attached in the back side.
It could be some key points of a preview success case. So the back side has to have a marketing application. It has to be a card that will stand out, so much that it will be shown and passed around.
In design and in materials (maybe???), although win the materials it will have a high impact on the costs of production.
It has to be standard size, so it fits in every wallet thus avoiding on being thrown somewhere.

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Discussion

Comments

  • May 12, 2014 11:35 AM
    mitiha mitiha
      Project Holder
    HI designers! I want to thank each and one of you for your work. This is the most dificult part, because we have to choose 1 design we like the most, although they are all awsome. It does not meen that one is better than the other. We will submit our result today in the afternoon. Once again, thank you for the great job. We will be starting our stationary contest, if you'd like ot enter as well. Best Regards!

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  • May 03, 2014 4:19 PM
    mitiha mitiha
      Project Holder
    Hello, so far so good, great designs! You're making a great work. Would like to see other design lines.Something different. Thank you!

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  • May 02, 2014 12:11 PM
    mitiha mitiha
      Project Holder
    Please feel free to send me a message if something is not clear. Remember it's all about perception and communication. What I see in my mind it's very different that what you see in yours. You have a very highly creative, and I'm more conservative-modern, structured, analitical mind. Maybe if you asked me some more direct questions it could help you better, just a suggestion. Keep up the good work!

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  • May 01, 2014 4:13 PM
    mitiha mitiha
      Project Holder
    Hello, Although we said in the brief we're looking for something , I guess my perception against yours (having super creative minds) of modern is far off. Some of our B2B clients are investment bankers, so it has to be kind of formal but modern. Our business is look for business opportunities, consulting (specializing in marketing), and investing. Either startups or take existing ones and growing them. I´d like to say I will give you some logos examples, but I want something new, out of the box. On the ICON / LOGO where BDG has been used, I'm open to other suggestions, like not use the initials but create an Icon. Our VISION is to give people not only just hope, but a clear path that they don't have to put all their life into an endless 9-5 job, or to put a business where they end up being self-employed, working more hours than before. We come to a place where we show them that their is not their , that there's a specific reason why each and one of us was put in this earth, and by generating these businesses ideas, these concepts, they will have all the funds not only to provide all that they need to take care of them and their families, but to carry out their assignment. You will never think about “I have to go to work” on Monday mornings, or thinking about retirement, or getting fired from your job. You will take pleasure in working, because you will be walking out your dream. With no provision there can't be vision. So by taking the "money thing" out of the equation, hope is risen. Our dream is to go global, to serve as much people as we can, and help them develop those business ideas. By serving people we will reach our objectives. We are not an NGO nor a charity, we’re a very well structured business that will charge fees for management, success, and consulting services. Hope this information helps you to come upon an Icon or the BDG initials.

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  • April 30, 2014 7:04 PM
    mitiha mitiha
      Project Holder
    Hello designers, we are very proud for you to take on our Project. Please if you have ANY doubts contact me ASAP so we can review them ant come back to you ASAP as well. We are in a hurry with this Project, so we will be deciding very quickly. Hopefully before the normal time of the contest.

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