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Live Project
Deciding
Project Finalized
Project: Label For Raw Dog Food
Industry:
Animals Logo
Contest Launched:
Oct 11, 2016
Selected:
1
winning design from 29 concepts
Winning Design by:
pivotal
Close Date:
Oct 20, 2016
Creative Brief
Label For Raw Dog Food
Healthy Paw Foods Ltd.
Please see file attached. We have 8 kinds. 1) Chicken Complete 2) Beef/Chicken Complete 3) Turkey Complete 4) Beef Complete 5) Duck Complete 6) Lamb Complete 7) Venison Complete 8) Variety Package
Animals
Pet owners that are feeding raw dog food. Also product will be in pet stores and sold online. See website www.healthypawfoods.com
Colours will stay the same so please use Pantone 478 C, Pantone 348 C and Pantone Black 3 C. No text or photo's of cats please this is dog food only. If not enough room on label please remove all french text. Also if not enough room remove ingredients on label we can say please see website for up to date ingredients list. Feeding guide must say see website for feeding calculator. Also all 8 kinds must be on one label with a box or circle so manufacturing can mark what is in the box. We are using one label for all 8 meals. Ingredient: 1) Chicken Complete: Chicken Muscle Meat, Chicken Bone, Chicken Liver, Chicken Heart & Vegetables: Bok Choy, Carrots, Squash, Zucchini, Kale and Romaine Lettuce. 2) Beef & Chicken Complete: Beef, Muscle Meat, Chicken Muscle Meat, Chicken Bone, Beef Liver, Beef Heart & Vegetables: Bok Choy, Carrots, Squash, Zucchini, Kale and Romaine Lettuce. 3) Turkey Complete: Turkey Muscle Meat, Turkey Bone, Turkey Liver, Turkey Heart & Vegetables: Bok Choy, Carrots, Squash, Zucchini, Kale and Romaine Lettuce. 4) Beef Complete: Beef, Muscle Meat, Beef Liver, Beef Heart & Vegetables: Bok Choy, Carrots, Squash, Zucchini, Kale and Romaine Lettuce. 5) Duck Complete: Duck Muscle Meat, Duck Bone, Duck Liver, Duck Heart & Vegetables: Bok Choy, Carrots, Squash, Zucchini, Kale and Romaine Lettuce. 6) Lamb Complete: Lamb Muscle Meat, Lamb Liver, Lamb Heart & Vegetables: Bok Choy, Carrots, Squash, Zucchini, Kale and Romaine Lettuce. 7) Venison Complete: Venison Muscle Meat, Venison Liver, Venison Heart & Vegetables: Bok Choy, Carrots, Squash, Zucchini, Kale and Romaine Lettuce. 8) Variety Package Please check dropbox link for PDF file. https://www.dropbox.com/s/stgezs7y6h8t2en/600%20dpi%20Label%208.5x11%20New.pdf?dl=0
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