Doctors surgery logo

Clean/Simple
Modern

The logo must be on a white background. We have no pre-conceived ideas about colours. The surgery does not have a 'colour scheme' as such, other than a large use of blue in the surgery decor, however this is not essential. We are open to suggestions. The logo should not be too bold or garish however, and it has been suggested internally that a simple, sparing use of colour to highlight key elements of the logo might work better than the whole logo being in colour. Importantly, the logo must also work (and be shown) in monochrome as we send out a lot of letters via a third part fulfilment company who print in black and white. The Surgery is located close to the New Forest and Southampton Water, so a combination of blue and green may work well, however this is only a suggestion and we are happy to consider any colour (within the guidelines above).

not sure

We believe that a sans-serif font will work best to convey a modern but professional feel.

The 'triple roof outline', as seen when looking at the front of the surgery (visible on the picture on the website homepage - direct link: https://www.testvalesurgery.co.uk/images/home/photo_ext_01.png ) might provide a simple idea for an abstract element to the logo, and would provide a clearly identifiable link to the surgery building. We see the abstract element being a part of the logo as a whole, and not separate to it.

However, all that said, we are open to suggestions about how to achieve the 'modern, professional, yet caring and friendly' image and won't rule anything out until we've seen it!

We will try to provide feedback daily and assist designers with the process as best we can, however because we will need to run designs past Doctors who are rather busy, we may not respond as quickly as we would like!

Thanks in advance for your interest and patience throughout the process.