Contemporary logo for strategic marketing services

Launch International

Contest Holder JodyCanavan ?

Last Logged in : 4131days10hrs ago

Concepts Submitted

233

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
tick_gray

Live Project

tick_gray

Deciding

tick_blue

Project Finalized


Project: Contemporary logo for strategic m ...
Contest Launched: Sep 27, 2012
Selected: 1 winning design from 233 concepts
Winning Design by: PROlogos
Close Date: Oct 21, 2012


Contemporary logo for strategic marketing services  - Information Technology


Awarded as a winner
Project Report    

Sort by:


#163

#188

#61

#55

#230

#203

#199

#135

#130

#3


Creative Brief


Contemporary logo for strategic marketing services

Launch International

The Sales Enablement Content Company

Yes

URL = launchinternational.com, but we are updating the look.
We do strategy, messaging, content and content packaging/design/layout for (primarily) technology companies. The logo needs to be "corporate conservative with an edge" - be contemporary but not crazy contemporary like a real design firm.
Things about us it should convey:
strategy, very smart, very creative-we offer unique solutions and very fresh ideas to shake loose traditional forms of marketing.
We move quickly, are nimble, high energy, fresh. We work at high levels of major corporations. While we are a small boutique, they hire us because we are experts in our niche (sales enablement and thought leadership). We keep pace with the changing industry - always ahead. Leading the way of best practices in our space.
There is a technology spin to our work.
Users of our work interact with it on desktops, on ipads and on iphones.
Needs to show energy.
Needs to use contemporary colors.
We are a 20 year old company - have always used pms178 and cool gray 10.
I'm open to change.
We make content and sales tools. People interact with our deliverables on the fly - sales people are executives

Information Technology

Abstract Mark
Abstract Mark

Initials
Initials

Web 2.0
Web 2.0


Modern
Cutting-edge
Sophisticated
Professional
High Tech

WE have always been pms178 and cool gray 10 but i am open to new choices

2

Related Contests


Logo for exonik compagny
$300
Prize Money
119
Concepts
small business logo/monogram
$501
Prize Money
1393
Concepts
Business & Tech. incubator, Accelerator, Technology and training Lab R&D (apps & tech. development).
$200
Prize Money
24
Concepts
Modern Logo for an IT Consultancy Company
$250
Prize Money
226
Concepts

Discussion


Comments

  • October 10, 2012 6:01 PM
    JodyCanavan JodyCanavan
      Project Holder
    DESIGNERS! PLEASE READ THIS NOTE: I am extending the contest by 3 days. I would like to see: 1. NO LOGO - only design treatment to the word LAUNCH. 2. A logo that speaks to what we do - NO GLOBES. NO GENERIC LOGOS THAT DO NOT SPECIFICALLY REFLECT WHAT WE DO. NO ROCKET SHIPS. Please read the brief. We are writers. We deliver our writing via mobile apps that we make. We are smart high tech business consultants. Our customers come to us for our writing and strategy. Please do NOT submit iterations of the same design. These designs are interesting but not necessarily strategically on target. We want a look that speaks to what we do.

    Like Icon 0   DislikeIcon 0
  • October 10, 2012 5:58 PM
    JodyCanavan JodyCanavan
      Project Holder
    DESIGNERS! PLEASE READ THIS NOTE: I am extending the contest by 3 days. I would like to see: 1. NO LOGO - only design treatment to the word LAUNCH. 2. A logo that speaks to what we do - NO GLOBES. NO GENERIC LOGOS THAT DO NOT SPECIFICALLY REFLECT WHAT WE DO. NO ROCKET SHIPS. Please read the brief. We are writers. We deliver our writing via mobile apps that we make. We are smart high tech business consultants. Our customers come to us for our writing and strategy. Please do NOT submit iterations of the same design. These designs are interesting but not necessarily strategically on target. We want a look that speaks to what we do.

    Like Icon 0   DislikeIcon 0
  • October 03, 2012 2:17 PM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #49 - Would prefer more focus on Launch and less on International, perhaps? Draft #50 - very interesting. is the AUN the same size? The A seems smaller. Draft #32 - I don't understand the visual. Draft #25 - might be more interesting without the box around the outside and the 3d effect Thanks for all your ideas!

    Like Icon 0   DislikeIcon 0
  • October 02, 2012 9:11 AM
    JodyCanavan JodyCanavan
      Project Holder
    #14 - was there supposed to be a design there?

    Like Icon 0   DislikeIcon 0
  • October 02, 2012 9:10 AM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #19/20 - I like the idea, but am concerned about the down arrow being negative and showing decline not growth

    Like Icon 0   DislikeIcon 0
  • October 01, 2012 8:06 AM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #1 - i like how there are connecting dots on the globe as we use a methodology known as "connect the dots" with our clients. however, i do want a 2-color logo and i want to focus more on our strategy, content than our global presence.

    Like Icon 0   DislikeIcon 0
  • October 01, 2012 8:06 AM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #1 - i like how there are connecting dots on the globe as we use a methodology known as "connect the dots" with our clients. however, i do want a 2-color logo and i want to focus more on our strategy, content than our global presence.

    Like Icon 0   DislikeIcon 0
  • October 01, 2012 8:05 AM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #1 - i like how there are connecting dots on the globe as we use a methodology known as "connect the dots" with our clients. however, i do want a 2-color logo and i want to focus more on our strategy, content than our global presence.

    Like Icon 0   DislikeIcon 0
  • October 01, 2012 8:01 AM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #1 - i like how there are connecting dots on the globe as we use a methodology known as "connect the dots" with our clients. however, i do want a 2-color logo and i want to focus more on our strategy, content than our global presence.

    Like Icon 0   DislikeIcon 0
  • October 01, 2012 7:59 AM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #1 - i like how there are connecting dots on the globe as we use a methodology known as "connect the dots" with our clients. however, i do want a 2-color logo and i want to focus more on our strategy, content than our global presence.

    Like Icon 0   DislikeIcon 0
  • October 01, 2012 7:58 AM
    JodyCanavan JodyCanavan
      Project Holder
    Draft #1 - i like how there are connecting dots on the globe as we use a methodology known as "connect the dots" with our clients. however, i do want a 2-color logo and i want to focus more on our strategy, content than our global presence. Draft #2,3 - draft 2 looks similar to something we already have done. 3 is interesting but not quite right. Draft #4- i DO really like how you maximize the Launch and minimize the International. The A triangle isn't quite right as we've done that before. Draft # all All- our deliverable to our clients is copywriting/content services. we are strategic, but our deliverable is typically sales guides/kits delivered on a technology platform. it's the intersection of consulting, copywriting and technology. Think how these will show on iphones and in apps and contemporary web use.

    Like Icon 0   DislikeIcon 0
  • October 01, 2012 7:51 AM
    JodyCanavan JodyCanavan
      Project Holder
    HI Designers - thanks so much for these fantastic ideas! some feedback: #1 - the way the globe has dots that connect is interesting - as we have a methodology called "connect the dots" as a service we do $2,3,4 - I like the cleanness of design - but 2 & 4 are too close to what we already have. #3 is interesting but not right. #8,9 - I don't really understand 8 - looks like a fishing rod, but #9 - I DO like how you underplay the INTERNATIONAL and overplay the LAUNCH. The triangle A we've tried before, so I'd want to make that more interesting. As a point of reference, our official name is Launch International, though most people call us "Launch". At this point, #9 is my personal favorite of these choices, despite the A. Also, why were some options removed? #10, 11 - I don't really understand the i swimming in the lane. It looks like a sailing flag? Probably not right for our market. To all: think how this will translate onto iphone apps, contemporary web sites, etc. think different. Also, most of you used the pms 178 and cool gray 10. We can expand on that, if you like - or change it. But I do want to stay with a 2-color logo. Also for context: 90% of the time, our clients come to us for copywriting and content development - we create words. We produce sales tools for very large company sales forces. It's strategic, but with tactical output in the form of sales kits. There is a technical component to what we do, in that we deliver our work in apps.

    Like Icon 0   DislikeIcon 0
  • September 27, 2012 3:46 PM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

    Like Icon 0   DislikeIcon 0
  • September 27, 2012 3:20 PM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

    Like Icon 0   DislikeIcon 0
  • September 27, 2012 3:19 PM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

    Like Icon 0   DislikeIcon 0