Alaska Aviation Companies Combined Logo

K2 Aviation - Rust's Flying Service

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Last Logged in : 4434days7hrs ago

Concepts Submitted

116

Guaranteed Prize
400
Winner(s)

1

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Project Finalized


Project: Alaska Aviation Companies Combine ...
Industry: Aviation Logo
Contest Launched: May 03, 2011
Selected: 1 winning design from 116 concepts
Winning Design by: JTodd
Close Date: Jun 10, 2011


Alaska Aviation Companies Combined Logo - Aviation


Awarded as a winner
Project Report    

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Creative Brief


Alaska Aviation Companies Combined Logo

K2 Aviation - Rust's Flying Service

Two great companies, one family

Yes

We are trying to design a combined logo for two aviation companies (K2 Aviation & Rust's Flying Service) that are owned by the same family. The two companies are keeping their individual names, but we would like people to know they are owned by the same family. So, maybe the logo does not need to include both companies name.

Rust's Flying service was started by the family in 1963. K2 Aviation has been around since 1980, and owned by the Rust family since 1996.

The companies provide aviation services for: flightseeing, bear viewing, hiking, fishing, mountain climbing, air taxi services, etc.. Both companies are located in Alaska.

We would possibly like to see a plane with a propeller (Caravan, Otter, Beaver - different types of aircraft used by the company and photos can be seen on the websites provided below) incorporated into the logo.

K2 Aviation website: http://k2aviation.businesscatalyst.com/index.html

Rust's Flying Service: http://www.flyrusts.com/

Aviation

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials

Illustrative
Illustrative


Cutting-Edge
Unique/Creative
Clean/Simple
Corporate
Industry Oriented
Outdoors/Natural
Traditional
Retro
Illustrative
Abstract
Geometric

Red Black Gray White Earthy colors Open to suggestions!

not sure

Please ask questions as we are open to suggestions. Our main goal is to try and tie the two companies together. PLEASE take a look at both company's website to get a good feel about us.

Logo will be used in marketing brochures, print media, website, clothing/bags/hats/etc. to help tie the two companies together.

Be creative! We are open to suggestions! Thank you and have fun!

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Discussion


Comments

  • June 07, 2011 11:18 AM
    SiteAdmin SiteAdmin
     
    The Project has been extended for 3 more days. Ethan

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  • June 05, 2011 4:12 AM
    monsta monsta
     
    okay...i'll try..thank u

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  • May 17, 2011 12:50 AM
    mushing mushing
      Project Holder
    Hi, folks! Please hang tight! We are trying to make a decision as quickly as possible. Our busy season is just gearing up and things are CRAZY! We are hoping to have a decision by Friday.

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  • May 11, 2011 11:22 AM
    ubetdesign ubetdesign
     
    #

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  • May 08, 2011 8:59 PM
    mushing mushing
      Project Holder
    All - Please don't take my non-response as I don't like your design(s). I have been traveling outside Alaska during this entire process and am just getting back to the state. I am also waiting for the owners to take a look as well to give their feedback.

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  • May 07, 2011 7:03 PM
    mushing mushing
      Project Holder
    Draft #50 - like the concept!! Could we try using the correct type of plane?

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  • May 07, 2011 6:59 PM
    mushing mushing
      Project Holder
    Draft #46 - really like this concept, but could we either remove the "little" bears, replace with something else or maybe fewer bears? Hard to tell what they are. Thank you!

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  • May 07, 2011 6:57 PM
    mushing mushing
      Project Holder
    Great work all! I am still trying to get in touch with the owners to get their feedback, so I may have to extend the "contest" by three days on Tuesday. So, please bear with me.

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  • May 07, 2011 6:54 PM
    mushing mushing
      Project Holder
    Draft #39 - love the added red!

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  • May 07, 2011 6:54 PM
    mushing mushing
      Project Holder
    Draft #38 could we try the correct type of plane?

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  • May 05, 2011 1:39 AM
    JTodd JTodd
     
    Mushing- fyi..the mountain i used in draft #23 is Denali..i will make some adjustments to it

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  • May 04, 2011 11:40 PM
    mushing mushing
      Project Holder
    Draft #12 & #17 - Great! Could we try the blue portions in red? Could we change the font in #17 to the font used in #12? How do you think the mountain would look in gray? Thanks for your hard work!

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  • May 04, 2011 11:31 PM
    mushing mushing
      Project Holder
    Draft #13 - Absolutely love the K2/R concept - creative! Is there someway to add movement to the logo, such as adding a plane somewhere? Love the color scheme!

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  • May 04, 2011 11:30 PM
    mushing mushing
      Project Holder
    Draft #23 - Great! Could we try making the white bars above and below K2 Aviation red? Is it also possible to maybe make the mountain a little "stronger" by making it a little more pointer in the middle (like Mt. McKinley - one of our premier flying destinations). It would also be neat if we could make the K2 Aviation/Rust's Flying ... interchangeable. One more note - it is Rust's Flying Service (not Service's). Thank you, great design!

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  • May 04, 2011 10:54 PM
    mushing mushing
      Project Holder
    Draft #13, 14, 16, 17, 18, 23 - Very creative! I love the overall concept! Draft #9 I can't wait to see the addition of the tagline. Geez, selection isn't going to be easy!

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  • May 04, 2011 10:48 PM
    mushing mushing
      Project Holder
    Again, so really fantastic work! I am in the process of trying to get in contact with the owners to take a look as well. I will try and provide feedback on all the logos tonight, but it could be not until Friday as I will be away tomorrow. Thanks again!!!

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  • May 04, 2011 9:11 AM
    mushing mushing
      Project Holder
    Draft #10 - I REALLY like! Could we try with the correct type of plane (draft #9 is close) and maybe change the mountain a little - I'm afraid if we try and put the logo on clothing the mountain may be tough to recognize. Great! Thank you!

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  • May 04, 2011 9:02 AM
    mushing mushing
      Project Holder
    draft #2 & 3 - Great! What would it look like by putting the Rust's Flying Service in a smaller, black font under the word aviation on draft #2, but keep the tagline like it is in draft #3? Can we make the bear look a little more "friendly"? I'd hate to make our customers think that when we land to view the bears that they are going to get eaten - bad for business - HA!!!!

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  • May 04, 2011 8:58 AM
    mushing mushing
      Project Holder
    You all have submitted some very creative logos! Please keep them coming!!

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  • May 04, 2011 8:57 AM
    mushing mushing
      Project Holder
    Draft #6 - very simple logo - nice. Could we trying something more Alaskan on the left like maybe a mountain with the correct type of plane?

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  • May 04, 2011 8:55 AM
    mushing mushing
      Project Holder
    draft #5 - cool! Could we replace plane with correct plane and try a different font for the K2 Aviation? Under the K2 Aviation in a smaller font could we add Rust's Flying Service and maybe the tagline? If the tagline is added, could you please capitalize the first letter of each word - thanks!!

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  • May 04, 2011 8:52 AM
    mushing mushing
      Project Holder
    If you use the tagline, could you write like this Two Great Companies, One Family It was my fault that I didn't capitalize the first letter of each word in the brief - sorry!

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  • May 04, 2011 8:50 AM
    mushing mushing
      Project Holder
    draft #8 - Cool! Could we try this logo without the wood background and use a more correct plane? I really liked the line drawing of the plane in draft #1, just the right type of plane (the plane in draft #7 is getting closer).

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  • May 04, 2011 8:47 AM
    mushing mushing
      Project Holder
    Draft #9 - I really like! Could we try another logo where we put the Rust's Flying Service where K2 is and K2 where the Rust's name is? Could we then add below the K2 - Two Great Companies, One Family Could I also see the logo in red? The change may not work because of the cool effect on the K.

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  • May 03, 2011 11:01 AM
    DDesign DDesign
     
    In the Brief you said that "maybe" one of the two names could be omitted, but I add it, no problem. The concept of the bear/mountain is purely abstract :) i'll work on it! thx Sir

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