Airstrike Films Logo

Airstrike Films

Contest Holder HigherDefinitionMedia ?

Last Logged in : 4809days1hr ago

Concepts Submitted

Prize Money

250

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: Airstrike Films Logo

Industry: Communications and Media Logo

Contest Launched: Aug 04, 2011

Selected: 1 winning design from 75 concepts

Winning Design by: theGreat

Close Date: Aug 12, 2011

Concept #71

Awarded as a winner

#34

#28

#15

#13

#12

#11

#73

#60

#52

#40

#39

#10

#75

#74

#72

#70

#69

#68

#67

#66

#65

#64

#63

#62

Creative Brief

Project name

Airstrike Films Logo

Design Text

Airstrike Films

Tagline

Include this tagline in my logo.

Describe who/what this design is about

One thing that Higher Definition Media does is provide aerial cinematography services to film/video production companies anywhere in the world. We want to start a brand specifically for our aerial cinematography. We use unmanned helicopter systems and shoot HD video. The applications are endless from feature films to weddings, music videos, corporate work, agriculture, etc.

Industry type

Communications and Media

What kind of design are you looking for?

Symbolic

Abstract Mark

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern

What colors would you like?

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

We like clean modern designs.
Here's someone else in the industry who has a clean, illustrative logo. That's probably the direction we like best, but we are open to other ideas. But we don't want to copy his logo at all: http://freeflycinema.com/

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Discussion

Comments

August 11, 2011 3:31 PM
HigherDefinitionMedia
Project Holder

#53 Can you show us a split white/black preview layout like #61 using the exact design you have in #53. And include the really small version of the logo so we can see how it looks tiny. Thanks.

0 0
August 11, 2011 2:34 PM
HigherDefinitionMedia
Project Holder

#60 The colors are not working for us. The B/W version looked better. Thanks.

0 0
August 11, 2011 2:33 PM
HigherDefinitionMedia
Project Holder

#59 We decided that we don't like the font, because the S looks like a /. The icon looks like the robot from Pixar's "Incredibles". Media is too small. Thanks.

0 0
August 11, 2011 2:30 PM
HigherDefinitionMedia
Project Holder

#58 Creative points. It's like a plane with a film reel as the props. Cool. Really appreciate the multiple color options. It just needs more cool factor. Thanks.

0 0
August 11, 2011 2:27 PM
HigherDefinitionMedia
Project Holder

#57 That's nice. Like the red and grey. Font is good. It just lacks cool factor. Thanks.

0 0
August 11, 2011 2:25 PM
HigherDefinitionMedia
Project Holder

#53 #54 #55 #56 Those all look sweet. We like the flipped icon, and we are really digging the blue. Still the favorite. Thanks!

0 0
August 11, 2011 12:22 PM
HigherDefinitionMedia
Project Holder

#52 I think we want to totally drop that nice wing design you have. It's nice, but it reminds us too much of the freefly logo. Thanks.

0 0
August 11, 2011 12:20 PM
HigherDefinitionMedia
Project Holder

Drafts #50 #47 #31 #29 #25 #19 Please flip your icon to face the other direction as per my All Designers note and let us see them. Thanks.

0 0
August 11, 2011 12:16 PM
HigherDefinitionMedia
Project Holder

#51 Creative points. Something about it just isn't quite there. Keep playing with the idea. Thanks.

0 0
August 11, 2011 12:14 PM
HigherDefinitionMedia
Project Holder

Draft #47 #48 #49 #50 Thanks for the coloring/gradient options. #47 is probably the best.

0 0
August 11, 2011 12:11 PM
HigherDefinitionMedia
Project Holder

Draft #46 The blades look kinda funny. Maybe if they were helicopter blades? We'd like Media to be under Airstrike. Airstrike being the dominant word. Maybe put the blades on top of the film reel rather than coming out the sides where the film is. Either like a shaft coming out of the center hole, or on top of the circle as if the film reel was the cockpit area. Thanks.

0 0
August 11, 2011 12:05 PM
HigherDefinitionMedia
Project Holder

Draft #43 Draft #44 Draft #45 These are ok, but don't have the sleek, modern feel we are after. #43 is the best. Don't really like the A in the icon. Try something different. Thanks.

0 0
August 11, 2011 12:00 PM
HigherDefinitionMedia
Project Holder

Draft #42 This is better. A paper airplane could work, but it needs to be out of the ordinary. The font choice isn't saying what we want it to say. But thanks for putting some color in it.

0 0
August 11, 2011 11:58 AM
HigherDefinitionMedia
Project Holder

Draft #41 Creative, but it feels too military (largely due to the font). And since we fly helicopters, we don't really want a fighter plane in the logo. Thanks.

0 0
August 11, 2011 11:57 AM
HigherDefinitionMedia
Project Holder

Draft #39 & Draft #40 the bird wings are not the direction we want to go. It's a helicopter company, and we'd prefer something more technical looking than something organic. And we don't want a picture of a camera as part of the logo. Thanks.

0 0
August 11, 2011 11:55 AM
HigherDefinitionMedia
Project Holder

Draft #38 That's a lot better. I like the lens. But we are really leaning away from the 2 wing design towards a more side-to-side logo icon. And the gold is not really working for us. Thanks.

0 0
August 11, 2011 11:52 AM
HigherDefinitionMedia
Project Holder

ALL DESIGNERS After looking through these designs, we've decided that the icons should read left to right. That way as our eye scans from left to right the motion of the icon feels correct. For example (not picking on anyone): Draft #17 is left to right, and Draft #18 is right to left. Designs that go in a direction should be directed like Draft #17, not like Draft #18. Thanks!

0 0
August 10, 2011 2:39 PM
HigherDefinitionMedia
Project Holder

Draft #36 Thanks for the designs. I really appreciate the light/dark options. Out of 34-37, I think 36 is best. I like the red better than the blue. Overall the design could work with some changes. Media is too tiny, it's almost hard to read. I'm not crazy about the bird wing, it's nice, but not what I'm looking for. The A and something could be an icon, I'd like something that's more of an image than text, but have text in it isn't bad. Thanks.

0 0
August 10, 2011 2:01 PM
HigherDefinitionMedia
Project Holder

Draft #32 Draft #33 Thanks, that's a different design. We like new ideas. The font works well. I like that you're using color. The prominence of the word "Airstrike" is good. The icon is ok, it's not particularly striking right now. Try playing with it. The RC helicopter in the background is not working for us, lets drop that. Keep it to just the logo. Thanks.

0 0
August 10, 2011 1:32 PM
HigherDefinitionMedia
Project Holder

ALL DESIGNERS We had an idea, that you are free to play with. We aren't sold on it, it's just an idea we want to throw out and see if anyone comes up with something awesome. A flying film reel. Maybe it's a film reel with spinning blades on top and film trailing out the end shaping the tail. Or maybe it's a film reel with trailing film that is somehow flying through the air. Maybe it's none of those things. Feel free to experiment. If you have a good idea, we'd like to see it. If it sparks a totally different good idea, we'd love to see that too. Remember, we want the Airstrike Media logo to be cool and look awesome no matter where we put it (website, 3D animation, company shirts, company hats, on the side of a car, etc). Thanks.

0 0
August 10, 2011 1:25 PM
HigherDefinitionMedia
Project Holder

Draft #16 an idea we had that might work with something like this is a "flying film reel". If you want to play with that idea we'd love to see something. Thanks.

0 0
August 10, 2011 1:19 PM
HigherDefinitionMedia
Project Holder

Draft #25 We'd love to see some variations, mostly with color, light, dark. It would be nice to see some dark on light versions. Maybe a version on grey. The icon and font are good, I probly wouldn't make any major changes there, but feel free to play with it. Thanks.

0 0
August 10, 2011 1:07 PM
HigherDefinitionMedia
Project Holder

Draft #27 Nice design. I like the thought behind it. Color is nice. Font is different but works well. And the film-paper airplane in the A shape is good. It's just not reaching out and striking me. I like the blue, but maybe it needs to be a punchy warm color instead. It's nice, but it's just not "striking" enough. It doesn't say "Airstrike! I'd love to see what else you can come up with. Thanks.

0 0
August 10, 2011 12:58 PM
theGreat

thanks for it..im glad to hear that

0 0
August 10, 2011 12:57 PM
HigherDefinitionMedia
Project Holder

Draft #19 is probably the best of your set of designs. It feels cool and clean. The angles are nicely combined with the flowing lines. Very sleek and modern. I'd like to see some variations on this one. One thing that we would like to see is some nice gradients, give it some more motion. It's almost there. Thanks.

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 71	$ 250

Airstrike Films Logo

Concept #71

Creative Brief

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