Verticle Leap Logo

Comments

• March 04, 2014 9:32 PM
   verticleleap
    Project Holder
  I am hoping to have a element of upward motion in the logo design, that is expressive or an element of intersection, synergy, progress or an element of growth or change. I like the idea of connections that lead to results. All who are in business have one common and often pure goal and that is to profit so that they can stay in business. So, the idea of a leap is one where I help my client bring together what they need from a broader marketing perspective or to make the connections between channels, technologies and their clients or customers. I often think of what I do as acting as a bridge to the right audience or a the person who creates the intersection of people to technology at the right place and right time. Much of my work is analytical, and in the analysis I begin to find the elements to connect, and continue to measure those connections to insure that they are performing as expected. The path is always up when it moves toward greater things. My work is really about people at the end of the day. A human element in the design would be welcome, but is not necessarily and expectation. The possibilities are many, but I really like the idea of having the text of the name go beyond just being a font, to something more expressive of what I do. That doesn't mean other graphical elements are not welcome. The are indeed welcome as long as they are fluid within the design and play an integral role. For some reason the creative brief notes that I am looking for the initials to be used and while this is perfectly fine, I do not want to have ideas limited to that either. So, please do what you feel is brilliant. I don't care about the details, so much. If it's genius, it's genius. I'd rather have something fantastic because the artist feels no limitations.
  
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