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Logo for metal fabricator

A Watt and Son

Contest Holder awattandson ?

Last Logged in : 5228days1hr ago

Concepts Submitted

103

Prize Money
250
Winner(s)

1

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Project Finalized


Project: Logo for metal fabricator
Industry: Logo
Contest Launched: Apr 23, 2010
Selected: 1 winning design from 103 concepts
Winning Design by: ACEdesign
Close Date: Apr 30, 2010


Logo for metal fabricator -


Awarded as a winner
Project Report    

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#80


Creative Brief


Logo for metal fabricator

A Watt and Son

No

A Watt and Son is a family run business which started four generations ago as a blacksmith. The company has diversified over the years and now serves a wide consumer base ranging from traditional agricultural repairs to heavy industrial steelwork, as well as having strong capabilities in architectural steelwork.

both
both


Clean/Simple
Modern
Industry Oriented
Traditional
Local/Neighborhood
Serious
Masculine

Grey/Black and Red - these are not fixed but are just ideas

not sure

We may include the words "Steel Fabricators" underneath the logo.

We would like to consider the winning designer for future work.


Discussion


Comments

  • April 30, 2010 4:03 PM
    awattandson awattandson
      Project Holder
    thanks to you all for your great effort - we are still trying to decide on a design and so will be in touch next week. Thanks.

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  • April 29, 2010 4:08 PM
    awattandson awattandson
      Project Holder
    General comment - if possible we'd like to see some background variation using something like this http://logopond.com/gallery/detail/101462 or this which is dirbur plate used in some of the products we make http://logopond.com/gallery/detail/19534 or this http://logopond.com/gallery/detail/31494 - many thanks

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  • April 29, 2010 3:17 PM
    awattandson awattandson
      Project Holder
    #55 - would it be possible to get another submission of this design and #54 where there is some concept of metalwork added to the logo - such as bolts/rivets. Thanks

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  • April 29, 2010 1:51 PM
    awattandson awattandson
      Project Holder
    #70 - too busy looking and so we are going to eliminate that one of your great designs - huge variety - thanks

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  • April 29, 2010 1:37 PM
    awattandson awattandson
      Project Holder
    #59 - not strong enough as has no links back to the steel fabrications business

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  • April 29, 2010 1:35 PM
    awattandson awattandson
      Project Holder
    #60 - AMS in logo rather than AWS - could you try replacing the M with a W as we quite like the alternative layout of the logo but the lettering needs to be stronger

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  • April 29, 2010 1:27 PM
    awattandson awattandson
      Project Holder
    #76 - like the cosortina effect but not keen on the little houses on the logo - can a design be submitted without these please

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  • April 29, 2010 1:30 AM
    raindesign raindesign
     
    draft # 30: revised draft re-submitted - thanks

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  • April 28, 2010 4:03 PM
    awattandson awattandson
      Project Holder
    draft # 30 - like the logo but do not think the lettering is bold enough - any chance this could be beefed up a bit - thanks

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  • April 28, 2010 3:58 PM
    awattandson awattandson
      Project Holder
    General comment - we would like to see some designs where the following options are considered: i) it is important the text it bold ii) the background colour does not need to be a single colour - we would like to see how the logo looks on background that is lighter in the middle and darker round the edge (see www.logopond.com - AGNO3 design) iii) would anyone be able to fit the letters of A W S into a rubiks cube to create the logo

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  • April 28, 2010 3:38 PM
    awattandson awattandson
      Project Holder
    Draft # 36 - could this be changed and laid out like your draft 40 but in the darker colours. On closer inspection, the effect through the logo leads you to believe the company may have something to do with water. Could the effect through the logo be changed so that it is more akin to steel fabrication. Thanks.

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  • April 28, 2010 3:31 PM
    awattandson awattandson
      Project Holder
    Draft # 21 - the "A" looks a bit like an "F" and I am not sure the font goes with the logo and think the logo needs to be "chunkier" - Is that possible. Thanks

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  • April 28, 2010 3:27 PM
    awattandson awattandson
      Project Holder
    Draft # 39 - this logo is not as strong as the others you have produced. It is not easy to work out the A W S letters on this one but like the fact that an alternative approach has been considered.

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  • April 28, 2010 3:22 PM
    awattandson awattandson
      Project Holder
    Draft # 43 - like the simplicity of this and the use of the rivets. Can I see what text font and position you would propose with this logo.

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  • April 28, 2010 3:19 PM
    awattandson awattandson
      Project Holder
    draft # 27 - the simplicity of this works well but is the any option of featuring more metawork concepts on this - such as rivets - thanks

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  • April 28, 2010 3:16 PM
    awattandson awattandson
      Project Holder
    draft # 25 - do not think the celtic emblems work as it ring fences the company as it suggests architectural aspects are the main competency. The lettering is good and solid.

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  • April 28, 2010 3:13 PM
    awattandson awattandson
      Project Holder
    draft # 26 - like the different approach used on the logo but feel this is too high tech for the company. Do you have any other options which could work within the manufacturing sector. Thanks

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  • April 28, 2010 8:25 AM
    awattandson awattandson
      Project Holder
    Really like the designs that are coming in - they are really strong and would like to see some further designs where new concepts are explored. We gave a suggested colour theme but are happy to consider other palettes if you think this will enhance the design and fit with the sector.

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  • April 27, 2010 1:56 PM
    awattandson awattandson
      Project Holder
    general comment - brand that we like is www.neaco.co.uk

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  • April 27, 2010 1:52 PM
    awattandson awattandson
      Project Holder
    Draft # 11 - the logo looks a bit like the NASA logo and I don't think it is strong enough for a steel fabricator

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  • April 27, 2010 1:33 PM
    awattandson awattandson
      Project Holder
    Draft # 20 - like this logo as you can clearly see the A W S and would like to see how this would look in some of the colours we have suggested. Thanks

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  • April 26, 2010 3:16 PM
    awattandson awattandson
      Project Holder
    Draft #15 - Not keen on the fonts used in this one and also do not like the layout of the logo as customer could start refering to us as "asses" due to the positioning of the "A" and "S" but we do like the "W"

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  • April 26, 2010 1:35 PM
    awattandson awattandson
      Project Holder
    draft #12 - can you submit a design where we have Steel Fabricators as a strapline below the name thanks

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  • April 24, 2010 4:30 PM
    awattandson awattandson
      Project Holder
    draft # 3 - could this be changed so that the text for A Watt and Son is in gold.

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  • April 24, 2010 3:47 PM
    awattandson awattandson
      Project Holder
    draft 1 and 6 - would like to see how the logo from draft 6 looks with the font used in draft 1

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