Fluid Philosophies' Logo Design

Fluid Philosophies

Contest Holder mattiwama ?

Last Logged in : 5009days9hrs ago

Concepts Submitted

41

Guaranteed Prize
205
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Fluid Philosophies' Logo Design
Industry: Outdoors Logo
Contest Launched: Mar 22, 2012
Selected: 1 winning design from 41 concepts
Winning Design by: rezaray
Close Date: Apr 01, 2012


Fluid Philosophies' Logo Design - Outdoors

Awarded as a winner
Project Report    

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Creative Brief

Fluid Philosophies' Logo Design

Fluid Philosophies

No

I want to design a logo for my new organization, Fluid Philosophies. The function of the organization will be to raise money and awareness for some of Nepal’s young, elite kayakers. Further, I want to be able to use this money to support creative projects for myself and these boys. The logo will be used on the website, print media and T-shirts. The organization is Kathmandu-based, Himalayan inspired and rooted in river culture.

I have an idea in my mind of what I want as the logo, but lack the design talent to bring it to physical reality.

Firstly, I want the main image of the logo to be portrait silhouette of a sadhu (Hindu holyman). Something with the perspective such as:

http://media.lonelyplanet.com/lpimg/18902/18902-6/preview.jpg

I want the sadhu to have a turban as well as a beard.

To contrast this, I want the sadhu to be wearing very sporty sunglasses such as the Oakley M-Frame. As seen here:

http://www.eye-shop.gr/eye-shop/image/sun/OAKLEY/OAKLEY48204c1.jpg

http://di1-1.shoppingshadow.com/images/pi/60/1e/71/28970121-260x260-0-0_Oakley+Oakley+Golf+M+Frame+Heater+Jet+Black+Slate+.jpg

These are traditionally worn by very elite athletes. To contrast the image of the sadhu further, I want the sunglasses to be worn with Chums: sport sunglass holders such as this:

http://store.ocscsailing.com/catalog/chums_main.jpg

http://www.muskyhuntercatalog.com/image/cache/data/chums-500x500.jpg

These are typically worn by kayakers and rafters. In the logo, I want them to be visible and draping down the neck of the sadhu.


Underneath the portrait of the Sadhu, I want “Fluid Philosophies” to in a similar font as the designer Salvatore Ferragamo:

http://i960.photobucket.com/albums/ae88/scentful/brand%20logo/Salvatore20Ferragamo.png



Outdoors

Character
Character


Unique/Creative
Clean/Simple
Modern

As for colours, I want the sadhu portrait to be black and white and the font to be the colour, RAL 6000 according to the following chart: http://www.watercoolinguk.co.uk/gallery/ral2.jpg

2

I want this logo to be inspiring, provocative and cool. I want it to represent the culture of Nepal, the simple lifestyles of kayakers, contrasted with the irony of a sadhu wearing high-end sport sunglasses. The chums are a symbol of a river-runner.

The organization seeks to empower young, uneducated Nepali boys to find outlets for their creativity and tell their own stories using technology and media.

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