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used to be swirl

enepath

Contest Holder marcste ?

Last Logged in : 3469days12hrs ago

Concepts Submitted

97

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Project Finalized


Project: used to be swirl
Contest Launched: Jan 29, 2015
Selected: 1 winning design from 97 concepts
Winning Design by: FabioPiscicelli
Close Date: Feb 03, 2015


used to be swirl - Information Technology


Awarded as a winner
Project Report    

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Creative Brief


used to be swirl

enepath

Turrets.....just different

Yes

enepath is at the moment focused on the financial technology market, but is likely to expand in time into other areas. Therefore the logo must both be relevant to all in time -the tagline may change to refelect

The company is a corporate network company, that has a set of patented software which makes enterprise or corporate IP - (internet protocol) - networks, work more efficiently , more reliably more securely and more cost effectively for the customer. It does this by deploying software at multiple points over the network - at the end points in the network that the user has on the desk or at remote network points or at hosting centers -- essentially at any point - they key is that the network does not have any single central point of control or any big computers or servers (hardware) but allows the software itself to communicate from one point to any other point on the network so that everyone on the network is able to know how the network is performing and its capabilities and take advantage of them - commonly called peer to peer communication.

The actual technical term for a network made up of our software is "fully distributed" and NOTE HERE I have included a diagram - we are on the far right -the older and current are at the left and in the center -- WE ARE AT THE RIGHT. THIS IS NOT A DESIGN YOU IN ANY WAY MUST USE -- JUST TRYING TO GET A TECHNICAL CONCEPT ACROSS TO YOU

The software itself is made up of separate components - one of which is called a mixer which sits and checks each network participants capability and operation in the network -- almost like a little lookout lookout -- which might be graphically interesting

In feel, positioning and projection of the logo we would like to get the idea of "fully distributed" in but ensure that this is still shown to be secure and reliable. We want the logo to be fresh and somewhat of a departure in the industry and move toward a more web 2.0 feel but not jokey and funny and too non corporate . In this sense we want to almost shown a network of equals with no center or master controller - something networks often do.

It would be nice to show 'movement' in the logo as that is what we enable - movement of IP data or any type over a network and make the logo by itself useful without the name or the tagline.

We use calibri text and consider this a default unless a good design reason is shown

For the customer this makes putting together any network using our software easier, cheaper and more reliable. They have to plan less, pre-buy lots of expensive hardware and they know it will work.

looking for more creative options that simply the name etc -- looking at what we had we used the swirl as a kind of continual working motif -- enepath is a extension to show that we will arrive but use any way to get there





Information Technology

Symbolic
Symbolic

Illustrative
Illustrative

Web 2.0
Web 2.0


Modern
Cutting-edge
Youthful
Simple
Professional
Casual
High Tech

you choose - make sure we get all the pantones etc

not sure

NOTE the tagline may change in time as notes say

THIS IS NOT A DESIGN YOU IN ANY WAY MUST USE -- JUST TRYING TO GET A TECHNICAL CONCEPT ACROSS TO YOU

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