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The WORX -- restaurant logo

The WORX

Contest Holder jimbudd ?

Last Logged in : 3756days7hrs ago

Concepts Submitted

104

Guaranteed Prize
210
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: The WORX -- restaurant logo
Industry: Food Logo
Contest Launched: Dec 26, 2011
Selected: 1 winning design from 104 concepts
Winning Design by: tcfloyd
Close Date: Jan 07, 2012


The WORX -- restaurant logo - Food


Awarded as a winner
Project Report    

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Creative Brief


The WORX -- restaurant logo

The WORX

classic comfort & cheer

Yes

This logo will represent the restaurant -- please see the following FB link for a current sample of a proposed logo:

https://www.facebook.com/pages/The-WORX/159841260787286

The WORX is a new and exciting, local Family Grille concept that fuses a restored historic building in Downtown Greensboro that represents the industrial era, the working man and family with the resurgence of traditional comfort foods like Mom made for the family growing up, including the All American hot dog and sausages.

The warm and comfortable atmosphere gives customers the sense of history and community while the comfort food is taken to a new level of creativity and quality. Whether enjoying a meal in our dining room, having a drink in our full service bar or celebrating great weather on our porch, we look forward to providing you a memorable experience.

The WORX is proud to feature the finest of products, including local baked goods and produce to create a quality dining experience. The Construction Zone will offer build- your- own hamburgers and chicken sandwiches, along with fun appetizers, soups, salads and great traditional comfort foods, while also offering unique and fun combinations of toppings for everyone. The WORX will also offer a broad array of beer, wine and spirits to compliment your meal-of-choice.

Our team’s experience and commitment to service complements our attitude of providing a friendly, attentive and knowledgeable wait staff.

From a quick business lunch, a fun family dinner or watching a game with a late night snack and beverage, the WORX provides something for everyone with a moderate pricing structure.


This logo will be utilized for outdoor signage on the exterior of the restaurant (either via a "3-D" implentation of wood, metal, and/or plastics, as well as a painted application on sides or rear of building).

The logo will also be utilized for all marketing aspects, including, but not limited to web site, menus, marketing flyers, inside signage, etc.

Food

Logo Type
Logo Type

Abstract Mark
Abstract Mark


Unique/Creative
Clean/Simple
Industry Oriented
Fun

We have currently being experimenting with the following colors as you can see in the logo example in the attached FB link: https://www.facebook.com/pages/The-WORX/159841260787286 -- Red (maroon) -- Silver (grey) -- Black

not sure

While we have been working somewhat with the logo at the following link:

https://www.facebook.com/pages/The-WORX/159841260787286

.......we are not locked into this. The most important elements are 1) The name and the tag line to be incorporated, 2) the colors as suggested above, 3) and incorporation of some elements of the "working family" period (i.e. gears, beams, industrial, etc).

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Discussion


Comments

  • January 03, 2012 7:14 AM
    jimbudd jimbudd
      Project Holder
    Designers, Thanks for all of the great designs and feedback and Happy New Year to each of you. Just wanted to give you a heads up that I will most likely be extending this "competition" by the three days. I have a team meeting with the entire Hospitality Group management team on Wednesday morning and hope to do a complete scrub of these designs to provide another level of detailed feedback by the afternoon. Please feel free to send any mroe designs or thoughts in the meantime as we will be looking at these on Wednesday at 10 AM (EST). Regards, Jim w/ The WORX Team

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  • December 30, 2011 4:32 PM
    jimbudd jimbudd
      Project Holder
    To all designers -- I will be meeting with my team in the morning on Saturday to review all new concepts and will provide feedback by mid afternoon tomorrow. Thanks for all of the great ideas so far!! -- Jim Budd w/ The WORX

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  • December 28, 2011 5:25 PM
    jimbudd jimbudd
      Project Holder
    # 1 -- TMDCreations -- Could you try the following chnages to your design for The WORX: 1) Drop the banner to a point below the name so there is actual space between the two. 2) Change the tagline to lower case letters. 3) Change the red to a draker shade -- something a little more maroon or burgundy. 4) Play with the gear utilized for the "O" as this looks more like a tire. Thanks and we look forward to the feedback. -- The WORX team.

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  • December 28, 2011 3:26 PM
    jimbudd jimbudd
      Project Holder
    #2 -- Could you try to change the graphics from something less contemporary to something a little more industrial (i.e. gears, beams, construction compoonents, etc)?

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