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Restaurant Logo - Lot of freedom to be creative

Spice Junction

Contest Holder SpiceJunction ?

Last Logged in : 4638days2hrs ago

Concepts Submitted

76

Prize Money
175
Winner(s)

1

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Project: Restaurant Logo - Lot of freedom ...
Industry: Food Logo
Contest Launched: Nov 09, 2010
Selected: 1 winning design from 76 concepts
Winning Design by: pentacreative24
Close Date: Nov 16, 2010


Restaurant Logo - Lot of freedom to be creative - Food


Awarded as a winner
Project Report    

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#48

#46

#44

#43

#41

#11


Creative Brief


Restaurant Logo - Lot of freedom to be creative

Spice Junction

Spice combinations, unlimited

Yes

Spice Junction is an upscale Indian Restaurant coming up in the Columbia, South Carolina, USA region. The restaurant will serve clean, tasty and healthy Indian food prepared using traditional and authentic Indian spices. The restaurant will target customers of diverse ethnicity living in this region.

Food

Logo Type
Logo Type

Symbolic
Symbolic


Clean/Simple
Traditional

We don't have anything particular in mind, it is left up to your creativity.

not sure

The main focus should be on "Spice" and their mixing/coming together/meeting ("Junction"). Keep it simple, eye catching and mouth watering!

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Discussion


Comments

  • November 11, 2010 3:12 PM
    SpiceJunction SpiceJunction
      Project Holder
    Punch Line - Spice combinations, unlimited! (our punch line in the brief does not have the comma and the exclaimation mark. Please add that). #16 - Spices are showing up very well. Great color combination. We liked the overall layout. You have used the punch line with punctuation marks - good. One are a of improvement - Can you reduce the size of the fan so that the fan with the spices and the literal - "Spice Junction" are balanced? #8 - Overall good concept. Change the "Spice Junction" fonts. And instead of the bottles, can you show spices? And a powdered flow coming from them? Use punch line with punctuation #7 - Very good depiction. Can you prepare another design based on the feedback given yesterday specifically for your design? Use punch line with punctuation. #28 - Very nice concept. Can you create alternate designs with a differnt font? Also, instead of the salt shaker, can you show whole spices instead and their powder flowing into the center of the bowl? #15 - Well done. The spoon-fork concept was innovative. Can you show spices in the four color that you have around the spoon? Everyone is doing a terrific job. We are having a really hard time to eliminate designs as some of them were really good. Those who got eliminated, please don't get disheartened as we have about 5 days left and you can build upon the concept that has shaped up thus far. Good luck to all the creative folks submitting wonderful work! We are really excited to have such good work coming in.

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  • November 10, 2010 11:10 PM
    SpiceJunction SpiceJunction
      Project Holder
    We wanted to change the punch line to "Spice combinations, unlimited!" (without the quotes). Any feedback?

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  • November 10, 2010 10:37 PM
    SpiceJunction SpiceJunction
      Project Holder
    Any new ideas and concepts that meet our overall goals are still welcome. Keep your creative juices flowing.

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  • November 10, 2010 10:27 PM
    SpiceJunction SpiceJunction
      Project Holder
    Today (Wednesday) evening EST, we all partners had a review and here is our feedback: Overall everyone has a done a good job! #7 & #8 - In general - both have conceptulized our idea very well. #7 - Has very well depicted the "Junction". We also liked the dual use of the chili as a spice and the pole. #8 - Has very well depicted the "combination" or coming together. What needs to be build on for #7 & #8 - Retaining the entire #7, we want to combine the concept of #8 on top of it. Instead of the 5 bottles and liquid like flow mixing together, we want some (5 or so) typical spices (use garlic, clove, cinnamon, flower like spice from #11, etc) and a powdered flow from these 5 to the point just above the chili. The green cap of the chily may be turned to the left by 90 degrees and the powdered flow going into the chili #5 - The concept is in line what we had in mind. However, we were not able to distinctly tell what the green item represented. Seems like a bay leaf. We want the flame taken off. #13 & 14 - these are good improvements in the direction of #5. We will review them tomorrow.

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  • November 09, 2010 8:39 PM
    SpiceJunction SpiceJunction
      Project Holder
    #3 - The flame is just too big. I now think that so much importance to the flame may actually give a negative effect. There is more to spices than just being "hot". Try to bring out the "flavor" part of spice as well. Please read the brief carefully. The logo needs to have a considerable amount of spices and creatively show them mixing together. Try to use spices in the alphabets of the name. Here are some examples that I would like you to refer: http://designshack.co.uk/wp-content/uploads/2-cleverLogos.jpg http://designshack.co.uk/wp-content/uploads/5-cleverLogos.jpg

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  • November 09, 2010 11:53 AM
    SpiceJunction SpiceJunction
      Project Holder
    #2 - I liked the flame. May be you can build further on that. Good - you have included the punch line. We need to have the punch line in. Here is what you will have to work on - Can you creatively add spices in the name alphabets "Spice Junction"? Remember you need to make these two concepts very evident - 1. "Spice" 2. "Junction"

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  • November 09, 2010 8:49 AM
    SpiceJunction SpiceJunction
      Project Holder
    The logo needs to have a WOW effect... something similar to the logos located here http://designshack.co.uk/articles/graphics/50-fantastically-clever-logos. Try to creatively write Spice Junction using spices. Here are some of the images of Indian spices (whole and grounded): http://www.k-pra.com/images/kpra_spices.jpg http://www.bombayharbor.com/productImage/11027591872028814171spice/Indian_Spices.jpg http://product-image.tradeindia.com/00283614/b/0/Indian-spices.jpg A google search will quickly reveal the names and images of Indian spices in case you are not familiar. Again, NOTE - No copy paste work. All images and links provided are for reference only.

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  • November 09, 2010 8:38 AM
    SpiceJunction SpiceJunction
      Project Holder
    #1 - The concept is just too plain. Does not in any way depict meeting (combinations) of spices

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  • November 09, 2010 8:37 AM
    SpiceJunction SpiceJunction
      Project Holder
    Missed this in the initial description - Please do not use any copyrighted concept or any copyrighted image. Any image used should be royalty free.

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