Pancake-World.com logo

Pancake World

Contest Holder lmoinon01 ?

Last Logged in : 4235days12hrs ago

Concepts Submitted

Prize Money

130

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Live Project

Deciding

Project Finalized

Project: Pancake-World.com logo

Industry: Food Logo

Contest Launched: Jan 10, 2013

Selected: 1 winning design from 74 concepts

Winning Design by: melody1

Close Date: Jan 21, 2013

Concept #65

Awarded as a winner

#65

#60

#59

#58

#57

#52

#45

#38

#29

#55

#50

#40

#34

#32

#30

#12

#11

#74

#73

#72

#71

#70

#69

#68

#67

#66

#64

Creative Brief

Project name

Pancake-World.com logo

Design Text

Pancake World

Tagline

For all Pancake and Crepes Lovers

Include this tagline in my logo.

Yes

Describe who/what this design is about

www.pancake-world. com is a new, international website where everything 'pancake and crepe related' is happening. It's one of the only dedicated online ressources for pancake and crepe lovers. It's a cool place, quirky, quite playful and attractive. It's colorful yet classy-ish, and has the feel of a cookery/organic goods or foods website. It contains the following sections: Recipes, online shop (pancake mix, equipment, accessories etc), videos, gallery, a 'find a creperie/pancake house' directory, a review section, news, history and info, a blog, a forum, and tons of tips for both individuals and professional pancake and crepe makers. It will be accessed by 100,000s people looking for recipes and ideas, and wanting to buy equipment, instead of scrolling the internet for hours.
It has got to have a strong ID as the website will be used to sell and distribute products on behalf of famous brands (betty crockers, stonewall kitchen, aunt jemima etc.). It must be fun, yet credible.
Fonts used must be rounded and smooth, almost artistic, and the tagline (can be any tagline -please provide variations) must be well integrated.
We certainly need a symbol or icon, although becoming secondary due to the cleverness of the fonts used.
Colour scheme for the website (and therefore logo) should be
brown twine, light brown, olive green, white, black, beiges, light greys. I insist on the casual/playful (not too much thoug) charactere of the brand.
In the medium term, the brand will also be used to market its own products, available in retail outlets accross the globe.
The brand can also become the one of high street pancake shops.
Keywords: trustworthy, fun, knowledgeable, roots, clever, quality, reliable, resourceful.
Here are some Brand IDs we like (please google them up):
The ethical chef
Abel&Cole
Innocent Smoothies
Ocado/waitrose (although a bit corporate and serious, their ethos are great)

Industry type

Food

What kind of design are you looking for?

Logo Type

How would you describe the effect in your logo:(Check all that apply)

Youthful
Elaborate
Casual
Rustic

What colors would you like?

brown twine, light brown, olive green, white, black, beiges, light greys. I insist on the casual/rustic/playful characteres of the brand.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

no!

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Discussion

Comments

January 15, 2013 2:20 AM
lmoinon01
Project Holder

Melody, thanks for your new designs :-) On n.52: -Could we see everything brown turned into burgundy, as in Not too red, not too brown? :-) -as an idea, could you add a semi circle going from the p of pancake on the left, then above the pan, and down to the .com? -Cld you please use the font used on n.45 for the tagline, adding a little hat accent on the e of crepes, and without the word 'all' anymore Thanks! Loic

0 0
January 12, 2013 12:59 PM
odc69

hi melody, thank you.

0 0
January 12, 2013 12:55 PM
melody1

Hi ODC69, We meet again! Hope you had a good holiday season. Best of luck with the contest! Melody

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January 12, 2013 12:51 PM
melody1

Hello project holder, thanks for the feeback. Will do up some more samples for you, in the colours you would like to see. Melody

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January 12, 2013 9:46 AM
lmoinon01
Project Holder

OCD69: also, we don't really get the sort of 'star' you designed... Sorry ;-) Perhaps we could get ideas along the lines of having a chef flipping a pancake, a pan etc...?

0 0
January 12, 2013 9:39 AM
lmoinon01
Project Holder

Hi OCD69! Thank you for participating! You are the winner of our last project, La Creperie de Sophie! We are soon to be opening our second restaurant in Wales, UK. We love the design thank you! With regards to that one, we think that your designs are a touch too far away from what it is we are trying to acheive. We understand your idea of the globe, but it looks too much like a charity organisation this way! Perhaps one example of a tag line could be: 'For all things Pancake', perhaps re-affirming the fact that we will do: recipes, reviews, pancake house directory, pancake mix sales, equipment sales, jobs, vieos, training, second-hand equipment sales etc. We love your approach so look forward to receiving some more!

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January 12, 2013 3:48 AM
lmoinon01
Project Holder

Hi melody1 Thanks! I was wondering if you could segregate the ones i like most and give me an idea of what they would look like in different colours. Perhaps dark reds, burgundy, deep yellow? That sort of stuff? Thanks!

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January 11, 2013 10:49 AM
SiteAdmin

Attention Project Holder: Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

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January 11, 2013 10:46 AM
SiteAdmin

Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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January 11, 2013 2:32 AM
lmoinon01
Project Holder

Hi Everyone, Thanks for your first drafts. After reflection, I think that the sentence should be 'Pancake-World.com' and not only 'Pancake World' Many thanks!

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 65	$ 130

Pancake-World.com logo

Concept #65

Creative Brief

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