Modern logo for new technology company (B2B)

Modern
Sophisticated
Simple
Professional
High Tech

Black, white, red - please refer brief.

3

1. We need a logo for a new company, Electronic Shelf Labels Australia Pty Ltd.
2. We market electronic shelf labels (digital price tickets) to retailers and other businesses. Imagine a shelf label at the supermarket, but using an Amazon Kindle-like colour “e-ink” display.
3. The actual labels we market can be seen here, on our supplier’s website, http://www.displaydata.com/. Perhaps the logo could somehow mimic the shape/form of a label?
4. We want a simple 3-colour logo, probably black/white/red (these are the colours of the most popular labels). Also a greyscale version of the logo.
5. We’ll mainly be using the logo in digital media, eg website, e-newsletters.
6. The only words in the logo should be “Electronic Shelf Labels”. We don’t want to limit our use of the logo to Australia only, in case (for example) in future we set up a sister company in NZ.
7. Communicate to audience;
a. Quality
b. Clarity
c. Innovative technology