Logo - Shaffer Buck Insurance Inc.

Shaffer Buck Insurance Inc.

Contest Holder aarondb4 ?

Last Logged in : 4836days13hrs ago

Concepts Submitted

176

Guaranteed Prize

300

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Logo - Shaffer Buck Insurance Inc ...

Industry: Financial Services Logo

Contest Launched: Aug 24, 2011

Selected: 1 winning design from 176 concepts

Winning Design by: MhATA

Close Date: Sep 03, 2011

Concept #128

Awarded as a winner

#166

#158

#128

#81

#80

#54

#43

#42

#165

#160

#156

#140

#139

#138

#137

#133

#125

#115

#109

#82

#32

#173

#167

#163

#136

#132

#111

#75

#74

#72

Creative Brief

Project name

Logo - Shaffer Buck Insurance Inc.

Design Text

Shaffer Buck Insurance Inc.

Tagline

Include this tagline in my logo.

Describe who/what this design is about

We are an independent insurance agency who offers auto, home, life, health, commercial, disability etc. insurance. We also offer financial planning services. We have been in business since 1906 and have been owned by the same family since 1932. The current owner is the third generation in his family to own the business. His son is the 4th generation to work for the business.

We are located in a town of about 50,000 but we are very close to a town of 125,000 and are within 20 miles of the state capital (Boise, ID). We service this entire area. So our logo should appeal to a rural setting as well as an urban setting if possible.

Our website is www.shafferbuckinsurance.com

We are a small business but want to present professionalism and want our logo to convey longevity and trustworthiness. Nothing too campy, or small town-ish.

Industry type

Financial Services

What kind of design are you looking for?

Logo Type

Symbolic

Abstract Mark

Initials

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Sophisticated
Corporate
Modern
Traditional
Local/Neighborhood
Serious
Masculine

What colors would you like?

Black, Silver, White, Blue. We are open to your ideas on color choice, our website is blues and grays but can be changed if necessary.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Unfortunately "insurance" does not lend itself to obvious logo choices. We need to stay away from anything that has been taken such as the Allstate hands, the Travelers umbrella, the American Family house etc.

We will communicate with the designers as much as possible so throw up some ideas and we will be prompt in giving feedback.

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Discussion

Comments

September 01, 2011 11:09 AM
aarondb4
Project Holder

#32 and #46 We like this design, can you incorporate a B in the picture somewhere? #44 Can we see something similar to this without the building on top of the SB? #54 Can we see a different font for the SB? #74 Can we see this with an SB in the picture? Both with the building and without? To all designers. We aren't dedicated to the column idea, feel free to try different images, just try to incorporate an S and a B in the image so we can use the image seperate of the name and still have it be recognized.

0 0
August 30, 2011 2:48 PM
aarondb4
Project Holder

We would be interested in seeing some sort of crest with a design of sorts on it, if anyone is interested in trying that.

0 0
August 29, 2011 10:51 AM
aarondb4
Project Holder

Thanks for the great submissions so far. 2 Stars: We would like to see some variation on the idea. 3 Stars: On the right track. Would like to see some more touches. 4 Stars: Jumps out as something we like.

0 0
August 26, 2011 10:49 PM
hellosankalpsinha

The red sign shows the health or life security provided by your side. The first symbol is home insurance and the third shows insurance related to most important,the people.

0 0
August 26, 2011 2:18 PM
aarondb4
Project Holder

Okay I have been asked for specific comments so I will provide some. #1. Font and color are a bit feminine in our opinion. Also the flame is a part of Liberty Mutual's logo which is a company we represent, we don't want to be confused with their logo. #2. Cool design. Currently a bit too techy for our company. #4 and 5. We like these logos. Different colors would be nice and perhaps a little more 3D effect. #8. Would be interested in some variations on this. Different colors, etc. #7 and 11. We are not sure what the red piece is supposed to be?

0 0
August 25, 2011 5:22 PM
aarondb4
Project Holder

Thanks for the submissions everyone. Some nice stuff so far. I don't want you to feel limited on colors. Blue is not necessary. We will use our logo on our website but the background color of the website is subject to change so don't worry about matching colors to the website. We want something that will look nice on letterhead, business cards, etc. So feel free to do whatever you wish with colors. We like the submissions so far but feel the colors are too pastel. Thanks again everyone!

0 0
August 25, 2011 3:22 PM
aarondb4
Project Holder

Just an FYI. The logo on our website is my own terrible attempt at a logo, it was created just so we could get the website launched. So don't let it limit or guide your designs. Thanks for the submission so far!

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 128	$ 300

Logo - Shaffer Buck Insurance Inc.

Concept #128

Creative Brief

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