Logo for Tango Studio

Tango Social Club

Contest Holder kristintania ?

Last Logged in : 4917days8hrs ago

Concepts Submitted

137

Prize Money

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Expedite Contest

Live Project

Deciding

Project Finalized

Project: Logo for Tango Studio

Industry: Art Logo

Contest Launched: May 04, 2011

Selected: 1 winning design from 137 concepts

Winning Design by: KiwiDesign

Close Date: May 11, 2011

Concept #136

Awarded as a winner

nealbuto

#100

Creative Brief

Project name

Logo for Tango Studio

Design Text

Tango Social Club

Tagline

Montréal

Include this tagline in my logo.

Yes

Describe who/what this design is about

Tango Social Club is a friendly, innovate dance studio that facilitates the learning, dancing, sharing and living of argentine tango through workshops, courses, performances, and social events. Here is our current facebook page where you can see photos and get a feel for how much fun we have. http://www.facebook.com/tangomileend

What we don't want in our logo:
red,
silhouettes of tango dancers,
cartoon tango dancers,
fishnets,
fedora hats,
roses,
...anything you’d traditionally associate with argentine tango!

What would be okay in our logo design;
the tango embrace (abrazo in spanish),
hands,
abstract dancers,
abstract people,
footsteps or tango shoes (but we want to avoid looking like arthur murray!),
stick figure tango dancers (if abstract).

Industry type

Art

What kind of design are you looking for?

Logo Type

Symbolic

Abstract Mark

Character

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Unique/Creative
Illustrative
Abstract

What colors would you like?

Purple is one color we would like to keep, but we're open to ideas. We also like orange, gold, and lime (but of course, not all together at once, haha). No red please!! (but a super dark, super saturated pink would be a decent substitute)

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

We want to be able to use this logo on either black or white backgrounds. We will use this logo on everything from notebooks, to t-shirts to business cards... etc. Less complexity is better so we can make the logo quite small if necessary.

Here are some examples of logos we kinda like in terms of concept:

http://logopond.com/logos/ca775cdc76002d7d48b169594e66c63c.png

http://studiodedanseflamenco.com/images/logo-intro-over.png

http://logooftheday.com/wp-content/uploads/2009/06/chernikoff.gif

http://imgcssjs.logomoose.netdna-cdn.com/wp-content/uploads/2010/05/coffee-club.jpg

http://logopond.com/logos/4898757e9aab71b31551b522008fa89b.png

And finally, to get a sense of our broader tango world, here is a link to our friend Alejandro's tango pictures (most taken at social tango events across North America). This will provide you with some context:

http://www.flickr.com/photos/donocelotl/collections/72157606478235560

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Discussion

Comments

May 12, 2011 1:35 PM
kristintania
Project Holder

Thank you to everyone who entered designs for this project. It was a difficult decision and unfortunately we could only choose one winner. You all really impressed us!! We appreciate that you were willing to approach a tango-themed logo without relying on traditional definitions and images of tango. Thank you!! Good luck in the future to all of you!!!

0 0
May 10, 2011 9:05 PM
kristintania
Project Holder

Kiwidesign, we really like draft #105 and are wondering if we could see the dancing couple even larger in relation to the words in the logo? Thank you very much!!!

0 0
May 10, 2011 11:52 AM
nealbuto

Whoops, just saw that. Changes made :) Cheers.

0 0
May 10, 2011 11:06 AM
kristintania
Project Holder

konstanc - we like draft #78 and especially how the three words tango social club are stacked vertically. Please see my feedback for kotakdesign below. The tango embrace should be evident which means that on one side of their bodies, their arms are wrapped around each other. On the other side, they are holding hands. To have both sets of arms and legs open is too athletic. This may seem like a subtle difference, but it is important. :) Thanks very much for all your efforts!! :)

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May 10, 2011 10:59 AM
kristintania
Project Holder

kotakdesign - we like drafts #63 and #64, and are curious to know if we could please see the top green leg closer to their bodies somehow? Or in a wrap? It may be better for the dancers to appear to be in the tango embrace (bodies and legs are closer together). If the legs, arms, or hands are away from each other then it seems more athletic than tango. ;) Please let me know if you have any questions!

0 0
May 10, 2011 10:41 AM
kristintania
Project Holder

This is feedback for prakashpawar and everyone, all three words, Tango Social Club, need to be legible when the entire logo is made small. For drafts #81, #83, #84, #85, we would love to see a version with the words Social Club larger and not in handwriting font. And please place an accent on the e in Montréal. Thank you very much!

0 0
May 10, 2011 10:38 AM
kristintania
Project Holder

nealbuto - thanks for these new versions! Could you please change the word Club? We need the fonts to be quite clean and it appears that Club is superimposed on itself. :)

0 0
May 10, 2011 10:33 AM
kristintania
Project Holder

In general, we are looking for a logo that conveys dance, socializing, and connection between people. This is fundamentally different from the concept of romance and we want to avoid romance in our logo. We really love the direction many of you have taken with the abstract dancers, so thanks! Thank you!!

0 0
May 10, 2011 10:31 AM
kristintania
Project Holder

parusheva - we are looking for very clean fonts (no script font) and also do not want any hearts in the logo.

0 0
May 10, 2011 9:50 AM
kristintania
Project Holder

Feedback coming right away! Thanks for your patience. We are very impressed with the designs and want to thank you all for your talents and creativity!

0 0
May 10, 2011 7:17 AM
prakashpawar

Feedback please Thank you!!!

0 0
May 09, 2011 12:37 AM
prakashpawar

Thank you....PH

0 0
May 07, 2011 6:30 PM
kristintania
Project Holder

OOPS! My last comment should say #41 for nealbuto. Sorry about that!

0 0
May 07, 2011 6:27 PM
kristintania
Project Holder

nealbuto, we like #31, thank you!! About the lovely "heart" illustration, could we see two heads? And could you adjust or play with the lines so that it's less curvy? As is the dancers make me thing of (cute) sea creatures, like shrimp or octopi or jellyfish. :) We'd love to see another version of this heart, thanks!

0 0
May 07, 2011 6:21 PM
kristintania
Project Holder

Prakashpawar, we like #31 (very nice!!) and would like to see that same illustration beside some different fonts. Thank you so very much!

0 0
May 07, 2011 6:19 PM
kristintania
Project Holder

An update on colors: For purple, we would like to see 660066 (or darker, like 330033). For lime, we would like to see 66FF00 or 66CC00. Thanks creative people!

0 0
May 07, 2011 6:10 PM
kristintania
Project Holder

This is only a suggestion, for fonts, we love FritzQuadrata and would be curious to see how you might incorporate it into your designs.

0 0
May 07, 2011 6:07 PM
kristintania
Project Holder

Kiwidesign... we really like the four designs you uploaded! Could we please see draft #28 with purple instead of the light blue?

0 0
May 06, 2011 5:01 PM
kristintania
Project Holder

Thanks for these new drafts so far today! Much appreciated!!! The comment below about body positions can apply to drafts #11 and #14. I know this is difficult, but any abstraction of the dancers still needs to clearly show "tango". The figures in drafts #6 and #12 do a good job of this, for example. We would love to see how a logo might look with the three words Tango Social Club on the same line or in some configuration such that we could easily add " .ca " to the end because that will be our website address (tangosocialclub.ca). I'm really curious to see how that might be done. :) So far these logos are friendly and colorful and convey the social aspect of our tango studio, but we would like to also see something in the vintage, sultry, more sophisticated range. Like what Buena Vista Social Club might envoke. Thanks creatives!!

0 0
May 06, 2011 4:53 PM
kristintania
Project Holder

Sorry, you have to copy and paste those URLs, too bad you can't just click on them. :P

0 0
May 06, 2011 4:52 PM
kristintania
Project Holder

While we do not want to see silhouettes in our logo, here are some examples that show poses with body, leg and arm positions that we like: http://www.shutterstock.com/pic-15994003/stock-vector-tango.html http://www.canstockphoto.com/it-takes-two-to-tango-3951188.html http://www.shutterstock.com/pic-31266709/stock-vector-vector-silhouette-of-couple-dancing-tango-with-red-sun-on-background.html In this image, only the couples on the right and the one in the centre would be appropriate: http://www.shutterstock.com/pic-21918589/stock-vector-dancing-couples.html

0 0
May 06, 2011 3:22 PM
kristintania
Project Holder

We would like to also see some designs that are more sultry, sophisticated, more appropriate for night time. :)

0 0
May 06, 2011 9:43 AM
kristintania
Project Holder

Thank you for these ideas, please keep them coming. Looking forward to seeing more!!

0 0
May 05, 2011 10:20 PM
kristintania
Project Holder

In general, we would like to make sure "social club" stands out a bit more than it appears in these drafts so far (#1 - #6). Tango can still be a larger font than social club, but social club needs to be much more prominent than it is now. Also, the font used for Montréal needs to have characters with accents for sure so we can show the accent on the e like this é (or in upper case). Thank you!!!

0 0
May 05, 2011 10:18 PM
kristintania
Project Holder

Re: drafts #5 and #6. We love the abstract dancers, this is definitely on the right track! Excellent! For #6 we'd like to see a different font and a color with more presence than the light gray. For #5, it's great! Could we see a purple/lime combination or other color combination that is more masculine/neutral? Also, could Montréal be upper case? Thank you!!!!

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 136	$ 200

Logo for Tango Studio

Concept #136

Creative Brief

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