Logo for new, young financial planning company - fresh, professional, light, trustworthy

whitelight FINANCIAL SERVICES

No

Brand new financial planning company: young team, fresh vision, inspiring future.
The industry is generally conservative, ageing, wants to be seen as trustworthy, professional, tends to have a lot of navy blue, circular logos. However this new company needs to be fresh, new and innovative, still with underlying theme of sturdiness and trustworthiness. Needs to cater for all age groups of potential clients.

Think lighthouse, navigation, guidance. Can be black and white, navy or baby blue and beige. Open to other colour combinations and ideas that can convey these ideas and feelings.

The following will be on the company website (text still in draft phase so can be altered):
White light is the complex mixture of all of the wavelengths of the visible spectrum. If we take a beam of light of all of the colours of the rainbow and focus them onto a single spot, the combination of all the colours will result in a beam of white light.
Whitelight is a financial planning strategy that takes all of the goals, plans, personal factors, values, ideas, and array of current scenarios to produce a clear path forward towards your desired outcome. Life has many inputs and an endless series of outcomes. Here at whitelight we define and refine what our clients truly wish to achieve to create a meaningful step forward into your financial, personal and professional future.
Like a beacon of light from a lighthouse, our financial pathway illuminates dangers, obstructions and storms. Whilst we cannot avoid all of these inevitable life events, we can implement strategies to deal with and overcome these events. So when the storm comes you know that the whitelight continues on ahead of, and in spite of, the storm.

Financial Services