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Logo for Fin-Tech startup

FANDLA.COM

Contest Holder wojciec ?

Last Logged in : 2294days14hrs ago

 		Concepts Submitted

249

 Guaranteed Prize
200
 Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized

Project: Logo for Fin-Tech startup
Industry: Financial Services Logo
Contest Launched: Sep 20, 2016
Selected: 1 winning design from 249 concepts
Winning Design by: Harni
Close Date: Oct 07, 2016

Logo for Fin-Tech startup - Financial Services

Concept #205

Awarded as a winner
Project Report    
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Dunhill

#157

Harni

#205

Creative Brief

Logo for Fin-Tech startup

FANDLA.COM

speed up your cashflow

Yes

I am looking for Logo Design for my startup:

Business nature:
- Finance for SME
- This will be service financing invoices, kind of lending based on contracts and issued not paid yet invoices - this solves the cashflow problem of small companies waiting (i.e. 60 days) for their contractors to pay already delivered service
- the homepage www.fandla.com for the service will be kind of: upload your invoice and you will get money in 2h instead waiting 60 days. Name a bit related with “funding”.
- target audience: small and medium businesses as well as sole traders
- this will be only ONLINE and MOBILE! business (no f2f relation of)

Name: FANDLA.COM (capital letters is NOT a must)
Claim: speed up your cashflow

Requirements:
- fresh, modern colours, nothing like banking or classic financial services
- at the same time this needs to gain trust to convince clients to very, very professional business which (unlike banking competition) is: fast, easy to use, comfortable, helpful and generally generates the “WOW” effect not only with the quality of service but also help for customers.
- requirement for colours: not use>pink, white, black ; use> rather light colours
- mainly text and horizontal design, some graphic elements are welcomed and should link to: cashflow speed OR/AND economical growth OR/AND money lending / financing OR/AND speed&money at the same time.

Technical:
- this has to be web/mobile designed logo
- mobile app icon, favicon and other web specific elements are must
- there will be different domains (i.e. fandla.eu)
- I will need at least 3 versions of design

Financial Services

Logo Type
Logo Type

Web 2.0
Web 2.0

Modern
Youthful
Simple
Professional
High Tech

not sure

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Discussion

Comments

  • September 22, 2016 10:12 AM
    wojciec wojciec
      Project Holder
    TO ALL DESIGNERS: 1. in next versions - please remove ".com" and tagline - I would like to keep it as option but seems it is disturbing at this stage... 2. please take a look at modern FinTech logos, i.e. here: http://letstalkpayments.com/wp-content/uploads/2016/02/118.jpg 3. please consider some very small graphic element AT THE END of "Fandla" name instead the graphic on the front... Best,W

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  • September 21, 2016 4:59 AM
    wojciec wojciec
      Project Holder
    Hi, my comments to (so far) top 3 = most promising drafts: - I like the design #12 for simplicity, just too aggresive colors and font a bit too heavy... - #14 is nice (font, ble color), just not sure what does the graphic represent and too much black... - #18 is promising if we can simplify the graphic (too many dots - its just complicated...) and play with colours a bit...

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  • September 21, 2016 4:30 AM
    wojciec wojciec
      Project Holder
    Thanks for all submitted drafts, my general feedback and common comments: - please do not use any gradients or 3d or flashy effects, as requested the logo should be very simple and flat (look @ google, twitter, fb - no gradients, no 3D etc...) - its also clearly stated in specification that the logo should be HORIZONTAL, so grafic embeded in the Fandla.com is OK, in front of Fandla.com is OK, but on top - NOT really - the simpler the better :)

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