Logo for an investment banking company

Traditional
Sophisticated
Simple
Professional

white through greys to grey blues

3

Outline
Need a logo for a start up company
- Company name is “The Churchill Group”
- We will use the initialism “TCG” a lot
- The company offer investment banking services
o Our brand is high integrity, financial security, high expertise
o Think of us as a mini Goldman Sachs or JP Morgan (but without the greedy wall street feel)

Words we associate with the company ..
Loyalty, integrity, competency, security, finance, banking, strength, international, global

Brand thoughts,
- Clean text and logos .. think Apple
- History and tradition of banking, although a start up we wish to portray an image of stability
- Use “tcg” in lower case as part of the logo, the font used for this should be commercially available so we can use it elsewhere
- The security of your money is paramount
- Possible ideas..
a portcullis with initials 'tcg' or cgi' below
a compass (see www.blevinsfinancial.com) our sister co.

- Colors … Maybe keep to blue-greys -whites .. we will use the theme throughout our marketing materials. Color thoughts like this …

- Not looking for pictures of bulldogs or Sir Winston Churchill