Logo for a school admissions counseling company

CFA (for The Dromgoole Center for Admission)

Personalized Admissions Counseling Services

Yes

Request for Proposal
From
The Dromgoole Center for Admission
10 Concord Crossing, Suite 240, Concord, MA 01742
centerforadmission@gmail.com 978.369.7640 www.centerforadmission.com

Project: Create a new logo, plus variations, for an independent school admissions counseling firm (independent school, prep school, college, graduate, and gap years)

Industry: educational consulting

Design Text: The Dromgoole Center for Admission

Target Audience: Our primary target audience includes parents of children in grades 6 – 11 residing in the U.S.; secondary audience includes the children/teens themselves, in grades 6 – 11 (12 – 17 years of age). We wish to attract parents who are interested in paying for the services of a company to help their children find the right fit prep school, college, graduate school, or gap year program. They are paying for an investment in their children’s future. Other than purchasing a home, a prep school and/or college education is the next most costly investment, and many of our clients bring more than one of their children to us.

About us: We are a small, family-owned and operated educational consulting firm founded by Dr. John Dromgoole more than 45 years ago. We have been counseling students and their families longer than many, many of our competitors, and we are very successful. We are known for our personal touch with clients; many consider us a “boutique” kind of business where we tailor our approach to the school search and application process to each student we meet. We meet potential clients via word of mouth and we rarely advertise; we do, however, understand and are ramping up our social media approach to business development and maintenance.

Words to describe us: passionate, professional, experienced, extremely knowledgeable, honest, caring, strategic, confident, relevant, approachable, friendly, calm, results-oriented, stable, intelligent, classic, highly regarded, student-centric, kind, fun, loyal, loving, affectionate, considerate, clever, ethical, energetic (we asked our students for some words to describe us and many of these came from them)

Words never used to describe us: stiff or stuffy, inexperienced, impersonal, ivy-league-focused, new to the market and business, boring

Initial ideas for logo: we would consider a play on our company initials (CFA for the Center for Admission – Dromgoole may be too tough of a word for many to remember and identify with; our logo should be classic, sophisiticated, timely, traditional, current, and not childish or whimsical; please experiment with colors, but do not use any colors that look like “high school” colors; i.e., royal or navy blue, maroon, gold, medium/hunter green, or purple. One color we do like is a sage-like green, which is truly Restoration Hardware paint “Silver Sage,” and is similar to Pantone 317C and Pantone 124-9U. Maybe a grey to complement? Our font is “Bookman Old Style.”

Consulting