Logo for a cutting edge law firm specializing in making documentary films for use in cases.

dougpassonlaw.com

Law like you've never seen.

No

a perfect merger between LAW and FILM. This firm specializes in VISUAL advocacy and storytelling techniques to win cases. Passon is a lawyer AND a documentary filmmaker. He has been combining these passions in court by creating short documentary films about the case to use in and out of court. Thus also needs to convey ME as part of the brand (thus the integration of DP or DPL in the below samples). I am nationally recognized as the expert in this field (using video in court), and so my name may be just as important as what I do.

In terms of the tone, the feel -- this is cutting edge stuff, and I need a logo to reflect the double meaning of the tagline, law like you've never seen. I need a cool and creative way to integrate the stuffy aspect of the law with the creative art of visual persuasion. It has to have gravitas for the legal side without out being dull or pompus, but must also have the cool creative element without being too whimsical or cheesy, which would undermine the seriousness of the case work.

Law