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Holiday eCard Design

postcard-sized eCard - 2012

Contest Holder lamelhorseshoe ?

Last Logged in : 2868days15hrs ago

Concepts Submitted

48

Guaranteed Prize
300
Winner(s)

1

Marketing collateral veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Holiday eCard Design
Contest Launched: Dec 04, 2012
Selected: 1 winning design from 48 concepts
Winning Design by: shirly
Close Date: Dec 11, 2012


Holiday eCard Design - Financial Services


Awarded as a winner
Project Report    

Sort by:


#36

#20

#19

#24

#29

#27

#26

#25

#23

#22

#21

#12

#11

#44

#40

#39


Creative Brief


Holiday eCard Design

postcard-sized eCard - 2012

Financial Services

This going to corporate professionals, so it should be sophisticated, yet festive. The audience is varied, so we should not be specific to Christmas, but more open to the holiday season in general.

This design will be sent via email to our clients and should be appropriately sized to fit on a single screen view of a typical email viewer. We prefer it to be approximately post card sized.

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Discussion


Comments

  • December 10, 2012 9:55 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    There are several designs that seem to have too much of a relaxed theme. We are sending this to our clients, so we do not want them to get the idea that we are relaxing when we should be working on their behalf. Also, although our branding is centered around water, we do not really wan the focus of any design to be fish. If fish or water features are used, they should be more to accent a design rather than be the focus of it.

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  • December 10, 2012 9:48 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    Draft #36 - Can you frame the card with a dark blue border? Also, the text "The Horseshoe Group wishes..." needs to pop out more. Maybe making it bold or someother means of making it stand out on the card. Otherwise, it seems to fade in with the background. This design is really good as it keeps our inline with our design culture, yet is a fresh concept.

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  • December 07, 2012 2:32 PM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    Draft #7 is a great start. It is fresh and different from our previous card. A couple of suggestions would be -- Provide us with a couple of different typesets (We don't really like the type used) -- Wrong Colors - Need to be consistent with our Corporate Colors -- Image seems a bit blurry, try to select a better image.

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  • December 07, 2012 7:33 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    #5 reminds me a lot of last years card, but I thnk that we need a bit more of afresh design on the concept that we are going for. The design is good, just a little to close in image to last year. Also, it can hint of being a little busy.

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  • December 07, 2012 7:31 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    #8, #9, & #10 do not have any alignment to our company brand image. We need a design more representative of our company, rather the charity that we are giving to.

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  • December 07, 2012 7:30 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    #5 is in line with our company image, however, the shell does not quite blend with the design. It could also have some element of the holiday season in the design.

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  • December 06, 2012 11:53 AM
    SiteAdmin SiteAdmin
     
    Attention Project Holder: Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

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  • December 06, 2012 11:53 AM
    SiteAdmin SiteAdmin
     
    Designers, Please only use images provided by the project holder. If in case source of images has not been provided, you are requested to use images from “www.thinkstockphotos.com”. Images used from any other website or source will not be accepted. In case you are using images from “www.thinkstockphotos.com”, please make sure to keep a record of image ID numbers as contest winners will be required to provide those ID's. Furthermore, designers are requested only to use system fonts on all web design projects, files with non-system fonts will not be accepted. Thanks! MB/LDG/LS Team

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  • December 06, 2012 6:29 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    Draft #2 - I like your use of all of company colors with the greens and orange. I would prefer to see the Horseshoe Group logo a bit more featured. The text is also a bit tough to read. Can we also try to incorporate some element of holiday theme in the design (Not too much, but some touch of holiday cheer).

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  • December 06, 2012 6:26 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    Sorry the previous comment was for Draft #1

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  • December 06, 2012 6:25 AM
    lamelhorseshoe lamelhorseshoe
      Project Holder
    Draft #4 - This design ressembles last years card too much. Try to keep the same theme of blues and water, but use different imagery. Thanks

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