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eLife Adventure - Logo

eLife Adventure

Contest Holder eLife ?

Last Logged in : 4639days14hrs ago

Concepts Submitted

152

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: eLife Adventure - Logo
Industry: Outdoors Logo
Contest Launched: Mar 02, 2012
Selected: 1 winning design from 152 concepts
Winning Design by: mukrot
Close Date: Mar 14, 2012


eLife Adventure - Logo - Outdoors


Awarded as a winner
Project Report    

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#11


Creative Brief


eLife Adventure - Logo

eLife Adventure

Fun with Purpose

Yes

Non-profit organization: eLife Adventure
Tag line – Fun with Purpose

We’re a nonprofit network of friends united by shared values and fun with a purpose. From adventure sports to book discussions, we come together based on common interests and a desire to make our communities better places to live, work, and play.

Our shared values

Courage: Conquer new challenges, embrace lifelong learning, and meet new friends.
Hope: Expect the best, cherish the reality, and improve the future.
Respect: Value people, even when viewpoints differ, and earn the admiration of others.
Integrity: Be true to your best self at all times and in all places.
Service: Willingly help your fellowmen and prioritize their needs.
Trust: Fulfill commitments, honor confidences, and speak truthfully.

eLife Friends
Embrace Life!

eLife Friends believe that life is more fulfilling when lived with an outward focus. We have a zeal for exploring new activities, making new friends, and contributing to our communities and the world beyond. eLife Friends are drawn together by a common desire to regularly renew our commitment to enjoying life while enriching the lives of others. Sharing laughter and a dedication to the greater good, eLife Friends are the heart of eLife Adventure.

My eLife Calendar
Discover More to Life!

My eLife Calendar is your invitation to fun with a purpose. Instead of being invited to an activity because of the people you KNOW, your eLife Calendar invites you to events based on who you ARE. Simply pick from the wide range of choices—or use the calendar to explore a new interest—knowing that you’ll be enjoying a favorite activity with others who share your interests and values. Once eLife Friends become Hosts, they can use the eLife calendar to invite others to join them in fun.

eLife Hosts
Friends who make a difference

eLife Hosts are the foundation of the eLife organization and the key to our success. They are trained volunteers who share their interests and enthusiasm with other eLife friends. Young or old, shy or outgoing, married or single, eLife Hosts have one thing in common: the desire to reach out and better the lives of others. Becoming a Host is easy, and all eLife friends are encouraged to certify as Hosts—because everyone has some special interest to share!

eLife Teams
Coming together to make life better

Aristotle taught that the whole is greater than the sum of its parts. eLife Friends believe we can accomplish more when we come together as a team with common objectives. Sharing enthusiasm and talents, we engage in purpose-driven fun while forging deep connections and lifelong friendships. Lead by its coaches, each team of eLife Friends is chartered for a one-year season by eLife Adventure.

eLife Coaches
Fun for you, a helping hand for others

Our volunteer Coaches lead and inspire team members. They aren’t expected, however, to do all the work; eLife Friends believe in a team approach. Reaching out to include others in activities they are already doing, Coaches know how to multiply the fun. Each eLife Team has multiple Coaches working in their respective roles based on their individual talents and skills. Although certification/training is not required of Coaches, most do choose to take the next step and become certified Hosts.

eLife Welcome Parties
Purpose-driven fun

Welcome Parties are the heartbeat of eLife teams. Working in an atmosphere of fun, eLifers come together to accomplish more as a team than would be possible as individuals. Welcome Parties are the perfect chance for new eLife Friends to check out eLife Adventure—all in a welcoming, casual environment. Since eLife Friends know how to combine fun with a purpose, most parties include introductions, announcements, and planning and posting of team activities—followed by a great activity, of course!


Outdoors

Logo Type
Logo Type

Web 2.0
Web 2.0


Clean/Simple
Corporate
Fun
Playful/Cartoonish
Masculine

The current logo has blue and green. Green for the word “life” to signify growing, fresh, new life. Open to other colors.

2

The Logo concept is to create national branding with the name eLife Adventure with the tag line – Fun with Purpose.

When eLife friends gather to create eLife Teams, each team will create a Team Name. (eLife teams can adopt a nonprofit organization to support and/or raise money for). Once the team is certified by the eLife organization, that Team’s name would replace the eLife tag line thus creating a Team Badge signifying National branding with specialized flair.

The Team Badge would:
1) Be placed as unique web page heading
2) Used for shirts and promotional items
3) Team FaceBook page

For example:

eLife Logo
eLife Adventure
Fun with Purpose

Team Badge
eLife Adventure
Sacramento Hikers

Logo should say “Fun” with Purpose
Two color / clean, sharp, inviting

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Discussion


Comments

  • March 09, 2012 12:33 PM
    eLife eLife
      Project Holder
    Hello Designers... My Non-profit board is still looking at all submissions. Please consider submitting your eLife Logo design. About 2 Days remain! Thank you!!!! From eLife...

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  • March 06, 2012 8:06 AM
    eLife eLife
      Project Holder
    Hello designers....and thank you! Here is feedback for today: Let's focus on the first "e" in eLife. Try to create a personally for the e. The "e" should express a simple, fun, cool and masculine characteristics. Let your creative juices flow! 1) The "e" should be part of the eLife, not separate like in #11 2) In #12 & #11; nice start however, the man used is seen in to many other places.

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  • March 05, 2012 12:06 PM
    eLife eLife
      Project Holder
    Hello and thank you for the first logo drafts. Feedback for all... 1) The green swoosh should be eliminated from the new logo #3. 2) Please create masculine logo drafts. #5 3) If you are creating a personified "e" only personify the first "e" in eLife. #4 4) The box around the "e" in eLife does seem to work - Any other accent ideas are welcomed. Again, I do like the direction of the logos, please rework. Thank you!!!! darryl

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