Cognex

COGNEX

Contest Holder Cognex ?

Last Logged in : 5133days1hr ago

Concepts Submitted

112

Prize Money

150

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: Cognex

Industry: Financial Services Logo

Contest Launched: Nov 01, 2010

Selected: 1 winning design from 112 concepts

Winning Design by: ultimatedesign

Close Date: Nov 08, 2010

Concept #95

Awarded as a winner

#110

#95

#81

#62

#112

#111

#109

#108

#107

#106

#105

#104

#101

#100

#99

#98

#97

#96

#94

#92

#83

#82

#80

#74

#73

#72

#71

#67

#64

#63

Creative Brief

Project name

Cognex

Design Text

COGNEX

Tagline

Include this tagline in my logo.

Describe who/what this design is about

Cognex provides risk management consultancy services in banking at present, but may expand the offering to quantitative modelling and forecasting, business process re-engineering, and support for IT solutions related to risk management.
At present, Cognex offers consulting services on methodology, business processes, business analysis to support IT implementations. The goal is to achieve capital efficiency and reduce losses for banks (and, potentially, other financial institutions - insurance companies, pension funds, etc.)

Industry type

Financial Services

What kind of design are you looking for?

Symbolic

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Sophisticated
High Tech

What colors would you like?

Open for suggestions. A few ideas, though this is not too prescriptive: Metallic silver, blue Metallic silver, moss green or celadon green (for related colour, see http://en.wikipedia.org/wiki/Category:Shades_of_green)

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

A possible symbol could be a stylish image of a maze, which should be simple and easy to perceive.

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Discussion

Comments

November 08, 2010 3:24 PM
Cognex
Project Holder

Dear designers, it was a pleasure working with you. Thank you for great ideas and high quality submissions. I will have hard time making the final decision and will try to come back with the choice over next day. Thanks again for great designs.

0 0
November 07, 2010 7:08 AM
Cognex
Project Holder

Hi Madebyme, thank you for being so responsive. I like 55, except there is now a new colour balance with shade becoming a bit more prominent colour wise than before. Is it possible to return to the colour/shade balance that we had before as in 30 and 54. Curvature is now fine, thank you

0 0
November 06, 2010 3:55 PM
Cognex
Project Holder

Hi Ultimatedesign, I like your designs, in particular #48. However, we have a bit of an issue. There is another company called Cognex, and they use the font that is virtually indistinguishable from the one in #48. Could you play a bit and come up with a bit different version? You can see the font used by that company if you type Cognex into Google and look into images. Thank you

0 0
November 06, 2010 3:40 PM
Cognex
Project Holder

Hi Dizzy, thank you for updates. It feels that the logo and font colour a bit disconnected.

0 0
November 06, 2010 3:28 PM
Cognex
Project Holder

Hi Madebyme, thank you for the updates. I'd prefer to stick with original version in #30 colour wise. So prefer #53 to #54. I'd be happy to give 5 starts to #53, but I think the curvature is still not perfect on the inner side of the external circle. The shadow ends further than it should at the point inner circle reaches the horisontal line. Let me know if you can't see this - it could be a resolution issue at my end. Thank you

0 0
November 06, 2010 5:12 AM
Cognex
Project Holder

Hi Dizzy, thank you for joining. Like the logo - straightforward and simple. Would rather that font didn't have the border colour and perhaps should have more of 3D feel. thank you

0 0
November 06, 2010 5:11 AM
Cognex
Project Holder

Hi Bazinga, thank you for a swift turnaround. I like the paths in #45, would rather that there was no thin line from entrance to centre (ie the solution pth). Thank you

0 0
November 06, 2010 4:07 AM
Cognex
Project Holder

Madebyme, having looked closer at #30, it appears that the external contour could be improved around the left hand side central region. The inner shade seems less curvy and more linear at the point it reaches the horizontal line. Could you smooth this bit please

0 0
November 06, 2010 3:49 AM
Cognex
Project Holder

Hi Bazinga, thank you for new designs. I like #40 most - nice colour scheme. I think it could improve if it were possible to enter the maze, and if there were a solution, ie the path reaching the centre.

0 0
November 06, 2010 2:31 AM
Cognex
Project Holder

Hi x3mart, thank you for designs - they look great, I prefer #33 colour wise.

0 0
November 06, 2010 2:29 AM
Cognex
Project Holder

Hi Bazinga, thank you for great ideas - all your designs are so stylish.

0 0
November 06, 2010 2:25 AM
Cognex
Project Holder

Hi Madebyme, I like #30 - thank you!

0 0
November 05, 2010 5:40 PM
Cognex
Project Holder

Madebyme, thank you for quick changes, I like the new font more than the previous version. To be honest, the logo itself looks a bit untidy - may be it's a resolution problem at my end? Can we take the logo from #27 and fill it with white, but keep 3D and silver shade as a contour. And combine it with font from #29. That should make it look a bit less dense, hopefully Thank you

0 0
November 05, 2010 4:40 PM
Cognex
Project Holder

Madebyme, I like #27 - looks good! As the colour changed, the silver lines appear quite dense. Is it possible to slim them down a bit.

0 0
November 05, 2010 4:32 PM
Cognex
Project Holder

hi madebyme, I like #21 more than #23. could you try small caps for the font. Thank you

0 0
November 05, 2010 4:29 PM
Cognex
Project Holder

Hi Bazinga, I like the font in #24

0 0
November 05, 2010 4:14 PM
madebyme

Ok thanks for the great feedback MBM

0 0
November 05, 2010 4:08 PM
Cognex
Project Holder

Hi madebyme, thanks for a quick change, it looks good! I like the logo, but now both large logo and large font make it look a bit bulky overall. Could you play with it to make it look a bit less aggressive size-wise: may be change the logo colour towards the lighter tone or change the font to small caps. Another idea - make the external contour of the maze in a much lighter, silver tone so it visibly reduces in size. Thank you

0 0
November 05, 2010 4:03 PM
Cognex
Project Holder

Hi x3smart, thank you for designs, I like #16 more - perhaps due to lighter colour. I find that logo is a bit large and would prefer to pattern to be simpler so there is a path all way from entrance to the centre

0 0
November 05, 2010 3:59 PM
Cognex
Project Holder

Hi Bazinga, thank you for designs. I like #18 most, looks elegant

0 0
November 05, 2010 2:29 PM
Cognex
Project Holder

Hi Abenk, nice try in #13, elegant and simple. I like the font and colour range in #13. But by now, I'm a bit more geared towards a maze symbol - if you could explore that route, would be great

0 0
November 05, 2010 2:10 PM
Cognex
Project Holder

Hi Madebyme, thanks for update - it does look as we're getting there. For the letter c in the middle, can we break the boundary into the next white path where c starts and ends, almost creating a short cut solution for the puzzle when the path is running through the centre. Could you also remove the dark contour for the symbol lines and make blue lines more 3D.

0 0
November 05, 2010 10:59 AM
madebyme

thanks much for the feedback, will get right on it. MBM

0 0
November 05, 2010 2:29 AM
Cognex
Project Holder

Hi Madebyme, thanks for #12, we're getting there. Can we get the middle circle not filled, but look like a letter c, and extend a little bit the countour line on the right so that it resembles letter c a bit more as well.And where we have black colour in the logo, can be try blue instead. I like the shady transfer to the lighter silver towards the middle, so we can keep that as it is.

0 0
November 04, 2010 4:55 PM
Cognex
Project Holder

Hi Madebyme, thanks for a quick turnaround. #11 looks interesting. I'd prefer the upper symbol to be a complete maze rather than the C shaped. In its current format, the paths in white lead to no solution - ie if one followed path in a white, they'd get stuck which does not convey an image of efficiency. Is it possible to get a maze that shows clear solution if one followed white path. Thank you

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 95	$ 150

Cognex

Concept #95

Creative Brief

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