Business Logo for Marketing Consulting Firm, Brand Connectix

Brand Connectix

Contest Holder donnas ?

Last Logged in : 3958days11hrs ago

Concepts Submitted

248

Guaranteed Prize

300

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Business Logo for Marketing Consu ...

Industry: Marketing Logo

Contest Launched: Jun 02, 2011

Selected: 1 winning design from 248 concepts

Winning Design by: themars

Close Date: Jun 09, 2011

Concept #195

Awarded as a winner

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Creative Brief

Project name

Business Logo for Marketing Consulting Firm, Brand Connectix

Design Text

Brand Connectix

Tagline

Building Connections That Matter (does not have to be in logo)

Include this tagline in my logo.

Describe who/what this design is about

New brand marketing consulting firm, specializing in connecting brands to customers, connecting brands to marketing, connecting brands to sales -- all to better build a company's business.

Description of services:
Providing full range of brand, marketing, sales, innovation and customer loyalty consulting across a variety of B2C and B2B industries.

Specializing in
* brand architecture development/refinement, including brand positioning, segmentation and value proposition;
* marketing strategy and annual operating plan development and execution;
* marketing due dilligence of prospective investments for capital investment firms
* sales strategy and execution, including offer management, lead generation and management; cross-selling and retention/'win-back;'
* customer loyalty strategy and execution.

Experience in CPG, beverage OTC, financial services, consumer durables, senior care and health care.

Industry type

Marketing

What kind of design are you looking for?

Logo Type

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Unique/Creative
Clean/Simple
Modern

What colors would you like?

I like the blue of Intel Inside logo but am open -- just want it to be refreshing. The logo design also needs to be applied simply to business cards, logo'd shirts, etc. and translate well into a B&W application.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

One of my original ideas was to somehow incorporate a graphic of arrows that showed forward progression around the name, e.g. connecting the brand to other things.

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Discussion

Comments

June 09, 2011 4:30 PM
Martin

copy/paste...

0 0
June 09, 2011 11:31 AM
donnas
Project Holder

I want to thank everyone who participated in my project for Brand Connectix. The creativity and commitment to delivering on my creative brief was outstanding. It was definitely a tough choice. I also appreciated the many versions the designers provided based on my feedback. I look forward to working with many of you again on future projects! Best, Donna

0 0
June 07, 2011 10:27 AM
donnas
Project Holder

Regarding colors, I like what I see in combos of Blue and Grey, Blue and Black. Big gradations are not preferred for printing on smaller platforms.

0 0
June 07, 2011 10:26 AM
donnas
Project Holder

Thanks to all for the refreshing designs. I still favor a symbol on the left that either incorporates and B&C of the name, or something that shows forward progression/movement of the brand. Would also be interested in a graphic that symbolizes connecting a Brand to people/customers.

0 0
June 03, 2011 2:15 PM
donnas
Project Holder

Mambi - I like the integration of the B & C connecting. What is the symbol above the i? Are they mini arrows? Hard to tell

0 0
June 03, 2011 2:14 PM
donnas
Project Holder

In general, I would also like to see a design that incorporated a design element of the B & C next to the full name, perhaps with arrows or swirls connecting the two letters. Like a symbol logo next to the name

0 0
June 03, 2011 11:05 AM
donnas
Project Holder

#17 -- Like the improvement. Can you reverse the arrow direction, bump up the thickness of the name and perhaps skinny back the arrow thickness?

0 0
June 03, 2011 10:52 AM
donnas
Project Holder

#15 & 13 - like the design a lot. I'd reverse the colors with Brand being blue; perhaps explore another color than green? Like the swirl going through the X -- does it make sense to make these more arrows? Also on #15, I'd reverse the arrow points.

0 0
June 03, 2011 9:44 AM
donnas
Project Holder

#7 - I like the font and the two color design; not crazy about orange, though. The arrows depict what I was looking for, but wonder if it would look more progressive/forward motion if they were elongated, almost wrapping around the name??

0 0
June 03, 2011 8:35 AM
donnas
Project Holder

#6 - I like the colors and the circles. The arrows are too harsh. Would prefer more of softer, curved approach, with one leading to the other. #3 & 4 -- Like the curved design but the ""brand" is too small -- it's the focal part of the name. Not sure I like the distint emphasis on 'tix'

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 195	$ 300

Business Logo for Marketing Consulting Firm, Brand Connectix

Concept #195

Creative Brief

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