Business Logo for Kinkajou Coffee Co.

Comments

• February 04, 2012 3:40 PM
   mikeandjenni13
    Project Holder
  Wow! I had so much fun pounding the pavement today! I haven't had the opportunity to do that in years. The kids at my Alma Mater are a trip :) We're ready to wrap this up, how about you? Thank you all so much for your hard work on this project! Several of you in particular are wonderfully talented. We wish you all the best! :)
  
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• February 03, 2012 9:16 PM
   mikeandjenni13
    Project Holder
  Hello, Designers! The amount of feedback on this round has been pretty meager. We want to test the waters a little more to be sure the direction we head in is right, so we're going to extend the contest one more time. Tomorrow I'm going on the college campus and in town near the shop with my laptop to run these concepts by a good number of people in our target demographic, which will hopefully confirm where we're already leaning. We probably won't take the full extra 3 days to finalize - we just want a little extra time to get this bit of market testing done. Feel free to submit more variations of your concept(s), or even a new concept if you've had more ideas. I'll head out midday tomorrow, eastern time USA (I doubt many students will be out prior to that on a Saturday). I'll be sure to update you as soon as possible tomorrow evening. :) I'll be responding to private messages/giving further feedback shortly :)
  
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• February 02, 2012 10:35 PM
   mikeandjenni13
    Project Holder
  I'm going to clean up the wall here shortly by eliminating some duplicates of concepts that we've been updating. It'll clean up the client share page and minimize confusion on that end. :)
  
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• February 02, 2012 6:18 PM
   mikeandjenni13
    Project Holder
  Holy cow, y'all. So THIS is what drenched in design means. You're making this really difficult. :-p I'm just checking in real quick now, and will hope back on in a bit to send feedback. :)
  
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• February 01, 2012 12:01 PM
   mikeandjenni13
    Project Holder
  I'm going to be out for several hours this afternoon - I'll log back in and provide feedback this evening. Have fun :-)
  
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• February 01, 2012 9:48 AM
   mikeandjenni13
    Project Holder
  Ok we're open! Good luck designers! :)
  
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• January 31, 2012 12:59 PM
   mikeandjenni13
    Project Holder
  MB said by email AND by phone that it is reopened and I should be able to work with new designers now, but it is still "locked" as far as I can tell. I would think that they are working on it and will open it any time now. If it's not open shortly then I will give them a ring back and check the status.
  
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• January 31, 2012 10:40 AM
   mikeandjenni13
    Project Holder
  ATTENTION ALL DESIGNERS – We have had to re-open this project because of clip-art being used in the last round. One would think that hiring a designer for graphic design involves that designer actually doing their own original work. New designers may not realize it, but in many cases logo designs that include clip-art or other elements copied from other images result in copyright/trademark problems and liabilities for the company that tries to use them. Our company is looking for an ORIGINAL design. Due to the situation in the last round, and the multiple draft submissions that we later found to include clip art images, we will be monitoring drafts much more closely during this round. ANY use of clip art that we discover WILL be reported to Microburst for violation of Terms of Service.
  
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• January 31, 2012 10:38 AM
   mikeandjenni13
    Project Holder
  We’ve been notified by Microburst that OUR PROJECT WILL BE REOPENING. We know that our quirky name involves a challenging combination of images, but we hope that good designers will rise to the challenge. We believe that with all the creative minds out there someone can produce a logo for us that will be fantastic. We’ll be sure to have Client Share open right away so that we can receive feedback from friends & employees throughout the process. A couple things we as PH learned through the last round, and want to emphasize as we move forward: -If a kinka or some portion of a kinka is represented, it must be subtle or implied. Most people think it’s cool, but some are a bit squeamish about it. Having the kinka in the image is not a requirement, but if someone accomplished it in a tasteful and subtle manner in a professional and marketable logo we’d be thrilled. -People who drive by our sign and don’t know us from Adam need to IMMEDIATELY recognize that we’re a coffee shop. This does NOT have to mean the use of a coffee mug, coffee bean, etc (although that is the main reason coffee shops use those images). It could mean that in the text the word “coffee” is larger than the word “kinkajou” (as the text in #97), or a myriad of other indicators that you as designers probably know better than we do. We are eager to see your fresh, original ideas. Good luck, designers!
  
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• January 30, 2012 4:46 PM
   mikeandjenni13
    Project Holder
  No kidding. I'm obviously gaining experience in this. Had never heard of a reverse image search before today. Too little too late, but good to know. It would be helpful if Mycroburst would respond to me. Will try them again when they open tomorrow. If any other honest persons care to report their findings to Mycroburst, I'd appreciate it. I've reported as much as I can so far, but my experience with this is limited, as we've already noted. Obviously we cannot use that design.
  
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• January 30, 2012 3:25 PM
   mikeandjenni13
    Project Holder
  It really is amazing how many "designers" are too lazy to draw their own coffee cup. Wow. Fooled me once, shame on you. Fooled me twice, shame on me...definitely learned something today.
  
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• January 30, 2012 12:01 PM
   mikeandjenni13
    Project Holder
  A huge thank you to all the designers for all your work! It has been a very fun and rewarding process to work with you all.
  
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• January 30, 2012 11:57 AM
   mikeandjenni13
    Project Holder
  Just for your future reference, designers, when considering the audiences of future projects: About half the guys polled love the image on #81. Young guys, and young at heart really, really like it. Girls, however, consider it juvenile and associate it with a sippy cup. Over half the girls polled (both younger, middle aged and older) gush over the look of #31, #43, #90 - but over half of those who love the look are grossed out by the tail in #31 and #43. Guys overwhelmingly think that concept is "meh" and wouldn't interest them, though a few think it's pretty cool. The other half of both guys AND girls like the look of #6, #13, etc...and while not quite as many "gush" over it as over the other two concepts, it receives almost no negative feedback from either gender. Most of those who do see the kinka think it's cool, not gross. It's been fascinating to see how the different demographics react to the different concepts!
  
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• January 30, 2012 10:49 AM
   mikeandjenni13
    Project Holder
  Getting more feedback using client share - eliminating extra versions to avoid confusion.
  
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• January 30, 2012 9:10 AM
   mikeandjenni13
    Project Holder
  #94 - definitely what we were originally looking for, and well executed even for a rough copy. We're definitely steering away from a literal kinka mascot now, as those concepts bring too much negative feedback.
  
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• January 30, 2012 9:07 AM
   mikeandjenni13
    Project Holder
  #88 - too leafy, #89 - too plain, #90 - solved the rodent problem and maintained the fun, funky look. We're trying to get some quick feedback. People love that shade of green.
  
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• January 29, 2012 9:23 PM
   mikeandjenni13
    Project Holder
  One comment back on #16 - we like this concept, but have received virtually no feedback on it at all, which surprises us. When we've pointed it out and asked directly about it, many people actually overlooked it, and commented that it looks nice but it's not very noticeable/it doesn't "pop". It's critical that our logo be noticeable, so that people driving by the shop actually recognize that it is there. We're not sure if simply adjusting the color would address this problem, or if the design itself should be reworked. Also, it is bothersome that the "K/C" image does not match the "K" and "C" in the text. We think they should be more closely related so people immediately recognize that they're both from the same company whether they see them on the same sign/t-shirt/etc. or separately.
  
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• January 29, 2012 9:15 PM
   mikeandjenni13
    Project Holder
  #85 We like that you're using a coffee bean instead of a coffee cup, and we like your kinka' image. However, in light of the negative feedback we've received from that sort of concept, we think we should try a different direction than a literal drawing of one. We do not like the font style of the text. We definitely prefer fonts that are more funky, artistic, and/or casual.
  
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• January 29, 2012 9:06 PM
   mikeandjenni13
    Project Holder
  #84, #86, #87 - That baby kinka' is adorable! In light of my last comment to all the designers, however, I think we need to steer in a different direction. Of your designs, we like the text in #84 and #87 best. We also like your color choices.
  
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• January 29, 2012 9:02 PM
   mikeandjenni13
    Project Holder
  ALL DESIGNERS - I've messaged some of you personally about this but thought it would be good to post publicly for all of you and any designers considering submitting a design: Based on the feedback we've been receiving, the designs really need to emphasize the idea of coffee more than the image of a kinkajou. Too many people see images of the kinka' and get grossed out, thinking it's too "rodent in my coffee". We've been surprised to get this reaction from designs we otherwise like very much #43, #60, etc... Our customers clearly respond best to very subtle images of a kinkajou that may not even be recognizable to everyone who looks at it (as in #6 and #13 - right on!). We certainly want their first thought when they drive by and see our logo to be "oh! coffee! yum!" not "ew! Rodent in the coffee" LOL So lets focus on emphasizing the coffee and only subtly depicting a kinka'.
  
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• January 29, 2012 8:44 PM
   mikeandjenni13
    Project Holder
  #76, #77, #78 - your adjustments do make the design more casual. With the coloring and simplicity it seems very common, however, and doesn't "pop". It would be nice if you adjusted the coloring and text for an even more casual or funky look.
  
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• January 29, 2012 8:38 PM
   mikeandjenni13
    Project Holder
  #81 - We like this text layout. It's casual, cool, and emphasizes the word "coffee". We're getting almost unanimous feedback that the image is too "young", though. Women associate the shape of the head/ears with a child's "sippy cup". It was good to get feedback from a different viewpoint. Also, that illustration style is really popular right now, but it has been popular for several years already and is very "trendy" - we're concerned that the trend will pass and the logo will look dated too quickly. Your new image in #82 is definitely more grown-up which solves that problem, however the top left side of the cup just doesn't look quite "right" - we're not sure what it is that bothers us about it. Maybe you can adjust the image somehow, or try a coffee bean or other image instead of a coffee cup.
  
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• January 29, 2012 5:20 PM
   mikeandjenni13
    Project Holder
  Sorry to have been MIA! It's been a crazy couple days! Looking over new drafts now, will provide more feedback asap. Less than 24 hours left - good luck, designers!
  
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• January 27, 2012 11:03 AM
   mikeandjenni13
    Project Holder
  #62 & #63 look nice. On #63 could you try and reverse the sizing of the text, so that "kinkajou" is smaller and "coffee" is larger? Maybe if "coffee" has a lower-case "c" then "kinkajou" will fit above coffee before the "f's", or something along those lines. That layout is for the sign by the street, and people driving by need to immediately think "coffee" even if they don't know of our company at all. The word "coffee" needs to be emphasized somehow.
  
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• January 27, 2012 10:57 AM
   mikeandjenni13
    Project Holder
  #55 - I don't think that look fits our company. It's a little too youthful, more suitable for an illustration in a children's book. Cute concept, I just don't think it suits us. We do prefer a modern or casual feel, just a bit more grown-up.
  
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