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artform logo design
artform LA or Los Angeles
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Contest Holder
artformla
?
Last Logged in : 4404days22hrs ago |
Concepts Submitted
148 |
Guaranteed Prize
200
|
Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
Featured Contest
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Live Project
Deciding
Project Finalized
Project: artform logo design
Industry:
Entertainment Logo
Contest Launched:
Oct 11, 2012
Selected:
1
winning design from 148 concepts
Winning Design by:
sway99
Close Date:
Oct 22, 2012
Creative Brief
artform logo design
artform LA or Los Angeles
Yes
for my own talent management and production company, operating in TV and film, mainly in Los Angeles. However, this logo/card must travel, so it can't be too flashy. It should be appropriate not just for entertainment but general PR and publicity. For instance, I am frequently in New York and DC, where I often encounter marketing and communications professionals.
Entertainment
Logo Type
the most important elements of my logo are 1) the variants of grey (background), blue (artform) and yellow (LA or Los Angeles); 2) the modern, understated yet solid font; and 3) the use of "Los Angeles" or "LA" in proper proportion to the central title.
3
The attached mock-ups are only approximations of my vision.
Most importantly, neither features a GREAT font."artform" should be lower case, in block print with fine curves, sans-serif with minimal kerning. It should be blocky but elegant and modern.
You will see in my crude sketches that either "Los Angeles" or "LA" is an option in yellow. If "Los Angeles" the script should be cursive, rough, even graffiti-like. If "LA" the script should be upper case in similar block letters, maybe tilted in forward motion.
IMPORTANT: Once we approve the logo, the designer will also be asked to submit the logo on a business card design we need, one side with just our logo and the other side with the information which will be provided later.
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