A strong logo that shows EMPOWERMENT, POSSIBLE, NO STRINGS for an Entrepreneurship Consultancy

Masculine
Modern
Cutting-edge
Youthful
Simple
Professional

Designers may use one or a mix of these colours. They may also propose any other colours that clearly fit with the brand character as contained in the brief Necessary to note that it is an African brand with focus on empowering africans to go for entrepreneurship without fear or though of anything impossible Red Blue Black White Silver

not sure

1. Background
Azems Value Add Limited is a Ugandan based business with an African heart and African ambition
It is here to actively participate in making entrepreneurship as the next most aspired to profession. It objective is to offer consultancy and training services to businesses, entrepreneurs and to be entrepreneurs, particularly small and yet-to-be:
• Create a strong, representative and distinctive logo
• Develop the right entrepreneurial mindset and discipline for moving ideas into products/services in the hands of consumers
• Embrace entrepreneurship as a way of life and evangelize it
• Scale up businesses or expand to new markets
• Optimize business performance
• Develop and enhance personal brand of entrepreneurs as a key tool for building their personality
The firm thus limits its activities to the following four areas -
• Entrepreneurship and Social Business
• Business Development and Business Performance Optimization
• Innovation and Intrapreneurship
• Personal Branding

2. Objective that the output will serve
• Start building recognition and credibility via a strong and consistent identity
• Generate interest and incitement to reach out
 
3. Competitive environment
• The African environment is very noisy with miriads of brands big and small executed in all sorts of ways which make it difficult for a brand to stand out except it is really good and strong

4. Our Value propostion
A tailor-made servide offering at affordable prices with a “satisfied or reimburse” policy to enable entrepreneurs achieve success cost efficiently

5. Unique selling propostion (USP)
Our solutions are built from the customer’s perspective, making everything happen from inside first, then letting the world see it more in expression than in speak

6. Briefly on the brand
6.1. Vision
A continent of entrepreneurs
6.2. Mission
Facilitate evolution of entrepreneurship into a highly sought for profession and practice in Africa
6.3. Strap Line
Small will always be big
6.4. Brand Character
• Passionately African
• Positive and optimistic
• Independent and in control
• Energetic
• Leader
• Forward thinking/visionary
• Non traditional, non conventional, tabooless and fearless

6.5. Visual Idnentity
6.5.1. Colours
• Blue
• White
• Silver
• Black
• Red