How To Build An eCommerce Business Presence With Brand Identity Design
Featured Image: Freepik.com/pikisuperstar
A building combines elements that make it attractive, long-lasting, and functional. In the same way, a business such as an eCommerce platform also is a combination of different brand identity design components that make it user-friendly, good-looking, and accessible.
Ecommerce branding is a must if you want to build a successful business. It is not just about the logo and the design of your website but also about the content you publish on your site. You should pay attention to all aspects of your business and keep them in line with your brand identity.
The best way to do this is by creating a style guide for your eCommerce business. A design style guide will help you develop consistency across all channels and ensure that everyone on the team knows what they are doing when designing for your brand. It will also make it easier for customers to identify with you as a company and trust what you have to offer them.
Knowing where to start or what to do first can be difficult. The following are some of the most important things that need to be done for an eCommerce business to succeed:
- Research and find out what your competition is doing to gain an edge.
- Create a list of marketable products that you can sell online.
- Decide on a niche market and research companies similar to yours.
- Start marketing by creating a website for your eCommerce business.
- Invest in social media marketing on platforms that matter to you.
- List your business on Yelp and Google My Business for reviews and testimonials.
- Invest in advertising through web banners and sponsored posts.
- Begin metering – analyze and evaluate key performance indicators.
- Keep testing to see what works and what doesn’t.
Let’s start building your eCommerce brand. Here’s precisely how to go about designing a winning brand identity.
Make a Customized and Professional Logo Design
Creating a logo design for your eCommerce business is the first step towards building a successful brand identity design. A logo is an essential part of any business, so paying attention to your eCommerce logo is important. Thus it needs to be unique and professional.
A logo design can be customized to meet your requirements; however, make sure the logo for your eCommerce business is simple and understandable. What do you mean by simple? I mean that the logo is not excessive.
Have you seen the logo of Amazon? It is a logotype with an arrow joining the letters “a” and “z.” It is simple, meaning the eCommerce store has everything from a to z. The arrow is not a straight line but a curve. So when designing a logo, learn to be clever about the elements and principles of logo design.
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Logos that a fairly simple are also easily identifiable and memorable.
Here are some resources for you to help you design the perfect logo for your eCommerce business:
- Which Type Of Logo Design Should You Choose For Your Brand?
- 6 Surefire Ways Your Logo Design Can Win Hearts
- Dynamic Vs. Static Logo Design: What Suits Your E-Commerce Brand?
- The Dos and Don’ts of Creating Ecommerce Logos: A Guide For Designers
You may think that creating a logo is a daunting task, but if you are in the right direction, then it becomes easier. So start your logo design contest today to kickstart your brand identity design journey.
Design a Responsive, Accessible, and Usable Website
Gone are the days you could only rely on a business card, although it is an effective branding and marketing strategy, especially when your brand is in trade shows. However, to reach a wider audience, you need something that reaches more than the local audience, something that spreads your business across borders. This “something” is a website.
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The concept of retailing online sprung from the fact that now we have the internet and the web where we can sell products to customers across the globe. A website is undoubtedly the most crucial aspect of brand identity design for an eCommerce business.
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A well-designed website is the way to go!
eCommerce websites are the backbone of many companies, but not all e-commerce websites are created equal. Designing an e-commerce website should be done with care so that it can be accessed by as many people as possible, regardless of device type or internet connection speed. This is why creating a responsive website design that does not take very long to process is vital.
A responsive and accessible website for an eCommerce business should have all of the following features:
- It should be compatible with mobile devices like phones, tablets, and desktop browsers.
- It should be able to handle high volumes of traffic without slowing down or crashing.
- It should provide an easy checkout process for everyone without hurdles in the payment gateways.
Your eCommerce website should also be accessible. According to Interaction Design Foundation, accessibility “is the concept of whether everyone can use a product or service—however they encounter it.” Any excellent user experience involves graphic design, accessibility, and usability.
- Usability is about how the design of the website assists users in navigation.
- Accessibility refers to whether or not everyone can access the website.
For the two to work hand in hand, focus on the following aspects of your website design:
- Make an inclusive design, at least as much as you possibly can.
- Add alt tags in the design, so there is a written description of the images.
- Work out a layout that separates parts of the website into digestible chunks.
- Make sure to structure the navigation menu and buttons, so they’re easy to click.
- Pick elements and principles of design wisely so they don’t disrupt the customer.
A website is one of eCommerce businesses’ most important marketing tools. It is the first and foremost touchpoint with your customers. It can be a storefront, it can be a blog, it can be a catalog, or it can be all three of these things combined.
Focus Product Catalog Layout
The product catalog design for the eCommerce website is a vital part of the store’s overall success. It is about showcasing your products and ensuring customers can find what they want.
A product catalog should have all the information about the products, including their descriptions, specifications, images, and prices. This article will share tips for making a product catalog for your eCommerce website.
- Add more detailed product descriptions with price, features, effects, etc.
- Use high-quality images, videos, or GIFs to display products better.
- Give users the option to filter products by category, price, or brand.
It’s important to remember that there are no universal rules for creating a perfect product catalog. The best way to learn about what works is to test different layouts and combinations and find out what works best for your audience.
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You should find a balance between the number of products in your catalog and the time it takes to load it. The page should load ideally within 3 seconds or less because that’s how long people will wait before they leave the site.
Next, consider how much information you want to show about each product in the catalog. It’s better not to overwhelm your customers with too many details but, at the same time, provide them with enough information so that they know what they’re buying before making a purchase decision.
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You can also use filters on your products if you want customers to be able to find what they’re looking for more easily without scrolling through hundreds of products on a single page.
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Product catalog design is an integral part of any eCommerce website. It is the first thing that customers see when they visit a site. A product catalog can be a vital tool in driving traffic to your website and increasing your conversion rates.
A good product catalog design for an eCommerce site should be simple and easy to navigate. The layout should be user-friendly and offer enough product information for the customer to decide on purchasing.
Make an Easy to Use and Engaging Mobile App
Ecommerce apps are crucial for the growth of a business. They provide customers with an easy way to purchase products and make purchases on the go.
A good eCommerce app should be easy to use and engaging. It should also have a good user interface, so it is important to hire a designer who can create an attractive design that will keep users engaged and coming back for more.
An eCommerce app should be easy to use and engaging to ensure the visitor doesn’t get bored. It should also offer a great user experience so that they can easily navigate through the app.
You don’t want to annoy the customers with a bad user interface and experience that they regret downloading your eCommerce app. Make it fun and interactive with discounts on subscriptions, special offers, games and quizzes, and a blog that solves product problems.
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To create an engaging and easy-to-use mobile eCommerce app, you need to make sure that it is easy for customers to find what they are looking for and that it is easy for them to purchase items. It should also be easy for them to browse through different categories and find products that interest them in a way that feels natural.
Especially after the coronavirus pandemic, e-commerce has risen. More and more people switched to their desktops and mobiles to order products, from groceries to clothes.
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Companies need to make sure that their mobile apps are easy and intuitive enough for people who don’t want to spend too much time figuring out how it works.
The app should be accessible across different platforms and devices, including tablets and smartphones. It should also be compatible with all popular web browsers, such as Google Chrome, Safari, Mozilla Firefox, etc.
To make a successful eCommerce app, we should consider the following things.
- The app should be easy to use and offer a seamless user experience.
- The design should be beautiful and engaging.
- The app should have an intuitive navigation system that is easy to follow.
- It should have filtering options just like the website does.
- It must offer incentives like deals and coupons for buyers to get products from the app.
Spend Time and Effort on eCommerce Marketing Designs
The internet has changed the way that people shop. It’s now easy to find out about products and compare prices, so it’s not always necessary to go into a store. Businesses have to do more online to keep up with their competitors. One way they can do this is by focusing on their eCommerce marketing designs.
An eCommerce marketing strategy is used to promote products and services on the internet. It is a way for companies to get their products in front of customers and make sales. It is crucial for small businesses and big brands like Nike, Amazon, and Apple.
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In the digital era, eCommerce marketing has become increasingly important for the seller, the brand, and the buyer.
With the help of the right marketing strategy, eCommerce stores can create a good experience for their customers and generate more sales.
Ecommerce marketing is a big part of any business’s success. If you have an eCommerce store, you need to spend time and effort on it. There are many ways to do that: designing your website, designing your app, affiliate marketing, designing your emails, and other marketing materials like video with storytelling, banners, and billboards.
Conclusion to Branding Your eCommerce Business
Know that a robust brand identity design will help you create a memorable experience for your customers. It will also help you maintain your reputation as a reputable business in the industry.
Ready to brand your eCommerce business? Start a Contest Now.
