well metrics

Contest Holder elevatus ?

Last Logged in : 4909days1hr ago

Concepts Submitted

307

Guaranteed Prize

350

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Expedite Contest

Live Project

Deciding

Project Finalized

Project: well metrics

Industry: Health Logo

Contest Launched: Jun 03, 2011

Selected: 1 winning design from 307 concepts

Winning Design by: elements

Close Date: Jun 16, 2011

Concept #71

Awarded as a winner

#170

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Creative Brief

Project name

well metrics

Design Text

well metrics

Tagline

Include this tagline in my logo.

Yes

Describe who/what this design is about

Here is what well metrics does. Most companies today pay a certain amount of money per employee per month - for health insurance. We offer wellness services which enable employees to become healthier (& more productive) by focusing on preventative approaches to health issues, so that the employees can live healthier lives and the employer can save money on the back-end (by having lower and less frequent claims each month) - because everytime an employee goes to the doctor, in many insurance plans, the employer has to pay for some of each visit.

The "metrics" comes in because we offer what is called "results based wellness", we enable employers to see how their employees are doing, see how the health campaigns, ex. Quit Smoking Month (launched and promoted to the employees) are doing and then allow them to view various reporting & analytics so they can view their ROI (return on investment).

Industry type

Health

What kind of design are you looking for?

Logo Type

Symbolic

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Modern
Industry Oriented
High Tech

What colors would you like?

Healthy, light and yet professional. Sort of a balance between approachable and reliable.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Overall, we need a clean vector based logo with the words well metrics next to it. Possibly well (normal weight) metrics (med or bold).

File Requirements: Your file must be built in Illustrator and completely scalable as this identity will go on cards, letterhead, our website etc. If any of your file does not scale, you will need to revise the file before payment is made. The file was not built correctly last time, so it is a requirement this time.

Note: Do not copy some random Microsoft Windows logo and submit it (yes I have seen this before as well).

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Discussion

Comments

November 06, 2011 11:07 AM
RichardB

Check out www.DesignCage.net its pretty awesome,you can win more contests.

0 0
June 14, 2011 2:29 PM
elevatus
Project Holder

Vector: Please submit designs without any sort of dropshadow, gradient etc. It is key that the logo is at its best in vector format.

0 0
June 14, 2011 2:22 PM
elevatus
Project Holder

Hey everyone, I just noticed how many messages I had received. Apologies for not responding, I wasn't receiving notification e-mails that you were sending me messages & responding to my e-mails.

0 0
June 13, 2011 11:39 PM
elevatus
Project Holder

Positioning: Let's stick with the side by side approach to the identity.

0 0
June 13, 2011 11:59 AM
elevatus
Project Holder

We've extended the project a bit to enable as many designers as possible to weigh in. Go for it!

0 0
June 13, 2011 11:40 AM
SiteAdmin

Project Extended for 3 days.

0 0
June 12, 2011 12:07 PM
elevatus
Project Holder

Font Selection: Please use fonts similar to one of these 3 submissions: 79, 97 & 100

0 0
June 12, 2011 10:55 AM
elevatus
Project Holder

Removals: No black backgrounds. The color black does not communicate "health", it communicates dark, "video game" and is neither corporate or consumer friendly.

0 0
June 11, 2011 1:50 PM
elevatus
Project Holder

Please end all green leaf explorations

0 0
June 11, 2011 1:49 PM
elevatus
Project Holder

I would like to see each new design be based on what YOU think my brand should look like. Currently it seems like each of are reacting to what you see already posted and that is not the intention of this site. The goal is to see what you come up with on your own, with some loose guidelines from the brief.

0 0
June 11, 2011 1:37 PM
cromox

its alrite sir..as long as i'm in the right side....i'm ok now,

0 0
June 10, 2011 11:59 PM
elevatus
Project Holder

Cromox: Not sure who it was, I only see an automated e-mail. Is it possible that Mycroburst monitors this stuff on behalf of customers and made a mistake?

0 0
June 10, 2011 1:07 PM
cromox

well well looks like somebody want to brings me down here by report my design as a copied haha..luckily i have my old link from 99dsign telling that i'm not a plagiator. for u who ever report me as a plagiator...good luck to u...i'll soon will find u...beware

0 0
June 09, 2011 6:01 PM
elevatus
Project Holder

SUBMISSION EXPLANATIONS: Once you upload a design, send me a note with the # of the design explaining your logic around "what the items in the logo mean and why they are there". It doesn't need to be long, maybe a sentence or 3.

0 0
June 09, 2011 6:00 PM
elevatus
Project Holder

Color comment: Colors are wide open but which colors communicate "healthy" but not "earth-environmental"? Which colors resonate with a corporate crowd but are still "approachable"?

0 0
June 09, 2011 11:24 AM
elevatus
Project Holder

Let's explore how we can better communicate health & wellness (without the use of a leaf). I like the leaf but it does sort of communicate "earth" friendly, enviro sorts of stuff.

0 0
June 08, 2011 11:46 AM
elevatus
Project Holder

Just in case the name is well metrics. Not: wellmatrics wellmetricks whalemetrics wellmatrix

0 0
June 08, 2011 11:15 AM
elevatus
Project Holder

#51 & #49 Can we try it with the "lifeline" next to the word (to the left of it)? The "lifeline" image is somewhat unoriginal so how about a few explorations with how this lifeline could be unique looking (& possibly even simpler)?

0 0
June 08, 2011 1:32 AM
elevatus
Project Holder

#45: Liking this leaf concept, can you do one with just the leaf (or a relevant version of it).

0 0
June 07, 2011 12:06 PM
elevatus
Project Holder

Logo's need to communicate intentions and meaning. I'd like designers to begin explaining the identities they have created. Explain the logic behind your marks/icons and the font color selection. Ex. #35 is interesting to me. What does the arch above his head represent?

0 0
June 07, 2011 12:03 PM
elevatus
Project Holder

I like the horizontal layouts best. Ex: [mark/icon] well metrics The all lower case is looking cleaner as well.

0 0
June 06, 2011 12:00 AM
elevatus
Project Holder

#14 What is the inspiration for the way the letters bend out? Or is it mainly an aesthetic exploration?

0 0
June 05, 2011 11:59 PM
elevatus
Project Holder

Everyone: I want to note that the logo doesn't have to be WM juxtaposition, I just liked the notion and do think it is worth exploring.

0 0
June 05, 2011 11:58 PM
elevatus
Project Holder

#9: I like it but wonder. Is there meaning behind the WM mark? What inspires it?

0 0
June 03, 2011 11:23 PM
elevatus
Project Holder

(#1) Interesting notion of having the W & M be identical looking (within the mark and/or the words).

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 71	$ 350

well metrics

Concept #71

Creative Brief

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